It is important to check all links and pages are working within the site and your pages load quickly and correctly with no faults. Anyone who is not completely aware of computers, the internet and technology can be concerned about your website integrity when there are failings within it. You need to portray as professional an image as possible to attract a good reputation.
Contact Us or About You Page
Including contact information and some background history adds an existence to you and your business, something your customers can relate to. You are open and up front with nothing hidden. You are available to your audience.
Good Quality Images and Photographs
Always use clear images, pictures, photographs or diagrams so they serve their purpose. Blurred images again can look “dodgy” and unprofessional, questioning the reliability of the rest of your site.
Content of Every Page
Make sure every page treats visitors as if it is the only page. Do not take for granted that your visitor has been to your home page and knows what you are about. They may have landed there by chance from another link or website and having to hunt around to see what you are about can be confusing and tiresome. Be clear and “open book” to everyone.
The length and content of your pages is important. Remember the size of a computer screen and how much information can be displayed at one time. Having to continuously scroll down can become repetitive. Keep your information concise and relevant.
As quoted before, this framework implements the MVC design in its application development process. Developers should understand the concept of MVC (Model -View – Controller) model for better understanding. MVC is a combination of three parts that includes model, view and controller. Each has a different function, Model has the application logic. The Controller will identify the user request and directs model. Views inquest model and sends output to the user interface.
While in this framework, Model is a class in PHP. Dozens of models represent the various areas of your application development. The Controller is an action in this framework, it is similar to a class in PHP.
Controllers are called at the appropriate time in it. Actions corresponds to views and view performs the application output.
It is a good option by Web development companies because it’s neat coding facilities. Certain benefits that tempts us to choose this framework as our development platform.
- Repeated coding can be avoided, because it has an inbuilt core library. This makes coding easy as well as lighter compared to the traditional PHP coding.
- Each application has lots of states to be maintained, it allows the developers’ to maintain complete state of the application.
- Web application is incomplete without a database, this framework supports most of the databases.
- Form handling is an important feature in this framework. It helps in editing the forms and reduces the chance of errors which makes debugging easier.
- It takes a lot of time to write functions in Ajax and XML but with Agavi, it is made easier.
- It has some of the best built-in tools to make your work easier and secured.
- This framework does most of the things automatically, including debugging and dynamic loading.
Promote your website online
You can optimize your website in various ways, whether through free advertising, paid advertising, social media and you can adopt offline methods for making your business more popular.
According to me results achieving from free advertising is the best type of marketing technique as it is a long lasting way to spread your business on Google. You just need to hire a professional web marketing firm to make your website visible on top search results. I would also recommend you to do proper research before hiring marketing company for your business. Ask a few questions before hiring them.
Keep on updating on social media channels regularly
Nowadays, people are using various social networking websites commercially. It provides a good way to spread or promote a particular product, service, website etc.
One can find clients in these places. Apart from this, social media like Facebook, Twitter, MySpace, LinkedIn and other sites give you another opportunity to get connected with potential clients, also provides a way to link with them and understand about you before, during, and after the selling.
Participate in industry-related conventions
This may not generate more clients unless some of the participants are looking for solutions, but you get the interaction of other people in your business. Social media can help you offer more to clients whereas these conventions or meetings can help make your business more reputable. As your company name shall get published in magazines, newspaper, etc. Hence it will keep you on the top of the trend and news.
Although many designers use colors specific to a website’s brand, choosing the right accent colors, background colors, and font colors is extremely important. Every decision makes an impact on how the viewer feels when browsing your site. And how a person feels when browsing your site has a direct impact on what a person does.
One of the most important decisions on a website is the background color. The background color will help determine the mood of the website.
When selecting the background color for your website, you must first establish the main purpose of the site. Is the goal to encourage the viewer to buy something? Is the website meant to relax or rejuvenate? If the goal, for instance, is for the viewer to read and gather information-such as might be the case on a blog or news site-then choosing a lighter background with dark text would be the best choice because these colors make it easier and less distracting for someone to read a block of text.
Websites that are not as text heavy and display more photos-such as a digital photography site-could use a dark background with light text. This choice creates a dramatic eye catching effect but is not ideal for people to read large blocks of information. Many designers websites can be dark with light text, but it is important to make the blog a light background, so readers can easily digest the posts.
Another important component to choosing color is understanding what each color represents.
- Blue: Considered a trustworthy color, blue is often used on medical websites and on business sites where the goal is to invoke rest or produce calm. Truly a “gender neutral color,” the choice appeals equally to men and women. Blue is a safe color scheme, when you do not know what color to choose, going with blue would be the safest bet.
- Red: A dynamic color that alludes power, passion, and energy, red is used to draw attention to a critical element on the page and is useful for calling to action. A “hot” color, red is often found on food industry websites. Red increases enthusiasm and generates energy.
- Green: Representative of stability, green inspires possibility. Green is a balancing and rejuvenating color that offers a sense of renewal and harmony. Green is a pervasive color on natural websites because of its clear connection to nature.
- Purple: Originally the color of kings, purple still represents nobility, dignity, and importance. Most often found on beauty product websites, purple exudes creativity and youth.
Look at your competitors website
Of course if you are in business you have been keeping a very close eye on your competitors, from a website point of view ask yourself if they look better than you and if so how can you change that with your new website. Do they rank higher for keywords and key search terms and ask why. These questions will help you get a better understanding of the direction you may need to go.
Get inspiration from websites outside your industry
Some industries can be very sluggish and the design styling does not change much over the years. This can present an opportunity for your new website design, so find something you like outside your industry and see if you can adapt the design style to fit well in your industry.
Compile your web design ideas
Now comes the hard part, start compiling all your website design ideas, work through a basic structure, outline your key services, your company profile, your contact details, your targeted keywords and try develop some sort of logical structure. When doing this in our web agency we draw a flow chart.This will help you visualise your ideas and tends to keep the structure neat.
Begin the process of identifying web design agencies
After compiling all your thoughts and working on a basic website structure you have given yourself a real advantage. Firstly, you are now in the driver’s seat when it comes to the direction of your website and secondly it will allow you to negotiate with the various agencies without getting confused by industry jargon. The next step is to go to Google or any other search engine you use and enter a search term like “web Designers” and include your location if you would rather deal with a local company. Identify a number of agencies you like, look at their portfolio, look at their style and make sure their work is a good match for you. Don’t forget to take your time, go a few pages deep and look at maybe 20 to 30 different agencies. Prices will vary drastically so time spent on this element could save you a lot of money.
Ask for quotations
Send an email off to the agencies you relate to and ask for a quotation. Be sure to include the main points from your research so they know you are serious about the project and sit back and wait. Withing a day or so, you should be in receipt of a number of quotations. The first thing you will notice is the discrepancy in the pricing structure. Large agencies will generally be more expensive than small ones. The main reason for this is the overhead costs. While large agencies tend to employ a specialist for each element of a website design like a designer, a developer, a content writer and a search engine optimisation professional, a small agency could be a one man band working out of a home office. Hence I would vote stick to an agency with 4 people or more who have the advantage of a melting pot of ideas and supports.