Make Website Friendly

Have a simple and clear navigation

Navigating your site needs to be easy. Try not to have too many drop down menus. Instead try using one main page within each main topic with links to the additional information. This will make your main menu less cluttered and more pleasing to eye,

Don’t lose your readers

When visitors are browsing your site, you will want to make sure they know which part of the site they areas well as a clear means for them to navigate to the next part of your website. Make sure you have a home button or menu option available to bring them back.

Avoid using audio/video on your site

Try not to have autoplay audios or videos on your site. Many time people are in small offices or in public areas and do not need to have the world hear your video/audio. Make sure when using autoplay videos, it is clear how to mute the sound or stop the video or audio.

Try forums. groups or comments

When you start one of these, you are engaging and interacting with your readers. As conversations build up, a sense of community will also follow. You can place this on your main website or event have a hookup to your Facebook group.

Keep a blog

Using a blog, on your site and keeping it updated with latest news about yourself and your business will allow your readers to get to know you. This is a great way to build trust with your audience. Don’t be afraid to open up to your readers. Also make sure your use some of this content for your newsletter subscribers as well.

Try Polls, contents, or other games for Engagement

There are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to get involved in your website. Be sure to publish the results via your Social Media and/or website.

Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something new to read on your site. This will also help your SEO ranking since Google LOVES fresh content.

Reduce the number and size of images on your website

High resolution images can make your site load very slowly. With more and more people connecting via mobile devices, speed is important. Make sure your pictures are properly sized and optimized for the web.

Give Audience an Engaging Web Design

Make Wise Use of Images

Pictures work as a great short-cut to attract audience attention but make sure not to misuse them. Do not overwhelm the visitors with the images. Deliver different information with every image. Give the audience a clear understanding of your brands, products and services with the images as well as use them to text links. Do not make your website dependent on a single main image; it lacks effective communication and quickly loses audience interest.

Use Colors Effectively

If your company logo is based on other colors than black and white, get your web design on the same or relevant color concepts. Use colors associated with the company to evoke and trigger the right emotions from the target audience for an effective call-out to action. It is also fine if you add few complimentary colors to associate them with the company.

Content Breakup

Create easy-to-read and understandable content in simple terms. Do not use any complex terms or language which makes it difficult for the readers to grasp the real information from the words. Break up the textual information for better understanding of business concepts. The larger the content chunk, the higher the chance that it goes unread. Make sure your visitors read your text, so skim the content into bold section headings, sub-sections, dividers, bold useful information and links to break the visual monotony. Keep paragraphs short and deliver one idea and concept at a time.

Social Media Friendly

Make sure your website is easily share-able in the social media network where your target audience can view, like and share your website. Connect your website with the social media for target market expansion with word-of-mouth advertising.

Using Colors in Web Design

Colors have an effect on a person’s moods. When colors are used in web design, they can easily project a certain theme or atmosphere. Every color has unique properties that artists have known for ages. The artists’ science of Color Theory is also important to web design.

Blue is the color that is often used in majority of websites of different industries since it projects friendliness and trustworthiness. Almost remember, though, that there is no best color. Colors can create the proper mood so that your site can serve its purpose. However, you have to know which colors are best to use.

When the following primary colors are dominantly used on your site, they can have a particular effect with the characteristics they symbolize:

  • Red – powerful, passionate, alarming
  • White – clean, simple, honest
  • Yellow – warm, alert, happy
  • Black – sophisticated, critical, overbearing
  • Green – natural, successful, reasonable
  • Purple – romantic, luxurious, mysterious
  • Light Blue – inviting, refreshing, serene
  • Dark Blue – professional, trustworthy, secure
  • Gray – neutral, formal, gloomy
  • Orange – friendly, inexpensive, playful

When colors clash, they let elements catch the eye of viewers.

Bareness is not the only way to stimulate the visual flow of users. Colors, especially complementary ones, can have an impact on a web page.

Each color has a complementary color on the color wheel, directly opposite it.

For example, the complement of blue is orange and the complement of red is green.

Complementary colors are utilized in web design so they can draw the attention of more viewers. For this reason, they can be effective when it comes to calls-to-action and promotions, among other aspects that you would like to convey to visitors.

Call-to-action buttons often make use of complementary colors. As an example, a yellow button is more visible against a purple background.

A white background easily attracts attention.

The goal of web design is to capture the eye of users and in this regard, one of the most effective tools is a blank page. White or negative space is the absence of elements. However, it does not have to be literally white. Based on the way it is utilized, its value lies in its power to attract or repel a viewer’s attention.

The basic rule when using white space is that to draw more attention, more white space should surround an element. Less space will get less attention. This is also a fundamental rule, nowadays, when it comes to flat and minimalist designs used on the web. When the screen has fewer elements, the ones that remain are the most powerful.

Improve Website Readability

Fonts

With the increasing use of fonts that are delivered across the web, your website is no longer limited to the handful of fonts that are common to most browsers and computers.

Instead, you can use a wide variety of fonts that are available for this purpose or you can even host more obscure fonts on your own server and deliver them to people browsing your site.

Just because you can do something doesn’t mean that you should!

Certain fonts are designed to be more decorative than readable (check out one called Nervous for instance) but even more common fonts such as Old English can be awkward to read, even before they are used on screen which reduces readability.

Font size

You also need to check that the font size is readable on both a computer screen and a mobile phone screen.

Ideally, you should test this on a variety of devices before you go live with your website design but equally if your site was designed long enough ago for it not to have been tested on mobile devices it’s worth adding that to your checklist.

Background images

Trendy printed magazines love to use background images behind their text.

Doing the same on the web can make a page completely unreadable.

This is especially true now that the variety of screen sizes is even more diverse, so unless the image resizes to the same extent that the page does, there may be insufficient contrast in unexpected areas.

Lots of white space

It’s been proven in various studies that it’s more difficult to read something on screen than when it’s printed.

This means that some conventions that are fine on the printed page – such as merely indenting the start of a paragraph – are bad for readability on the web.

Shorter sentences and shorter paragraphs generally make a web page easier to read.

Bullet pointed lists often help to break up otherwise long chunks of text – bolding alternate bullets can help break them up even further.

Easy to spot links

The regular colour for links on the web is blue.

It used to be a convention that links were always underlined but it’s now more common to only show the underlining when users hover their mouse over the link.

But it also means that you should be wary of underlining words if they’re not part of a link – it can confuse website visitors.

Importance of Bespoke Web Design

The visual design of your website and the layout of your content should grab your visitor’s attention and generate a good deal of sales. With this in mind, your website should have a clear call to action, so your visitors can easily contact you, visit your portfolio or perform any other action you wish them to take. As template based website’s are generic and built at little cost, they are often badly designed and do very little to convert your visitors into sales.

In a World of stock templates and similar websites there is little wonder that some people get confused or even bored of uncreative websites. It is no wonder why in a crowded online market, it is important to have a bespoke designed website, differentiating yourself from your competitors. Like everything in life, first impressions count and this is true with virtually all types of websites. If your website doesn’t have that all important “wow” factor, then your bounce rate will most probably be high. This means that you are losing all those visitors, that you have worked hard to find. The end result could be missed sales opportunities and nobody wants that, especially if you are trying to sell products or services through your website. It is important to give your visitors buyer confidence, an enjoyable on-line experience, ease of navigation, relevant information. A professional bespoke website design will help you achieve this.

First impressions count, especially when it comes to preventing people from clicking on the dreaded back button! So how do you prevent your visitors from only spending a couple of seconds on your website before they may decide to continue their search and head back to Google, another search engine or business directory? The answer is simple, the visual appearance and design of your website! Web users usually tend to form their first impression within less than a second of landing on your website page. In fact researchers found that the brain makes a decision in just a 20th of a second!

Make Website More Readable

Too cluttered

If your website pages are too cluttered and too busy, this can make them more difficult to read.

Fortunately, this is something that is more difficult to do on the web than it is in print: it’s much more difficult to put text at an angle or distort its shape on the web than it is in print.

But you should still be aware of the possibility of cluttering up your pages too much. In general, web pages are easier to read if they’re spread out.

Check in different browsers

Too often, website designers only check their design in one or two browsers – usually ones such as Firefox that are favoured by techies rather than the increasingly common Chrome.

But either of those choices can mean that a common browser such as Internet Explorer isn’t tested at all. Usually with the excuse that its market share is declining and then a sneer.

The problem with not checking is that, despite many efforts, different browsers render pages differently or quite simply break if they hit something unintended.

I’ve submitted bug reports to some very large sites – which should know better – when some basic features don’t work in one or more browsers.

It pays to make sure that your website doesn’t fall into that trap and it doesn’t take long to check your site in several different browsers to make sure that’s not an issue.

Remember mobiles and tablets

If most of your website browsing happens on a real computer, it can be easy to forget that an increasing number of people only use their phone or a tablet to access the web.

This means that your site needs to recognise these people and adjust how it reacts accordingly.

This is easy to do with various bits of behind the scenes code – the days are long gone when you needed to create two separate sites, one for regular computer users and one for mobile users.

Make sure that you check that your website is readable on mobile devices and make sure that you navigate around the site as well. Because it’s irritating if you change screen and the site reverts to a page that is intended to display well on a large computer monitor but needs an industrial size magnifying glass to be readable on anything else.

Issues to Fix for Website Usability

Call-to-action

In order to enhance the revenues, you will make use of different types of call-to-action elements on your website. The registration tab or the options to connect to your social networking handles might be included on your website in order to attract your users. When you add the call-to-action elements on your website, you should ask the agents at the web design company to make sure that these are clearly visible to all sorts of users. Different users will browse the web using devices of various screen-sizes. The call-to-attention elements should not be missed out by a user while browsing through the pages. This is very important to enhance website usability.

Information Overload

Including a lot of data on the pages is not a good idea. You should make sure that all the information that you wish to pass on to your users are included in an attractive manner. You should discuss your requirements with the Web Design Company that you choose for designing the pages and come up with smart ways for the users to gain quick access. Pictorial and graphical representations will help to reach the information out to the users quicker.

Navigation

You should make sure that you have breadcrumbs on all the pages of your website in order to make things easy for your users. You should also implement a clean and easy navigation path to help your users access all the pages without any hassle. The address to access each page should be made easily readable and the tabs should be user-friendly. If your users face difficulty in accessing the pages of the website, they might just close the page and go to your competitor’s website. You should hence be careful with the navigation paths.

Form filling

If you are designing a business website, it would always be better to choose a Corporate Web Design Company to make things easy and productive. This will help you a lot in taking care of much-needed components on the website like form filing in a professional manner. After browsing through your website, your users might want to get in touch with you. They would want to share their concerns or ask for your services. You should make sure that the forms required to make this easy for your users are easily available on your website. It would be wise to include this option on all pages of the website. If you take care of this, you will definitely be able to provide a better experience to your users and you will get to know it directly from a lot of them.

Build An Amazing Money Making Website

  • Designing your website – there are millions of examples of live websites available for you to look at to get inspiration, in fact there are too many. Think about the sites you like and their layout, the colours, images, menus, types of letter used or font. It normally comes down to how easy it is to use, easy to read, has a logical order and isn’t too fussy. don’t over complicate matters by getting out of your depth to add fancy gadgets and links. Keep it simple, at least to start with and make sure everything works like it should. For example, clicking on a link takes you to the right place.
  • Select a niche or market – you have to decide what you want to sell or promote as part of your design. It could be your hobby, popular discussion topic, skill or specialist knowledge. The choice is yours. Having a background or understanding of the topic is good as those with a similar interest will spot an imposter immediately. Be honest and open with your readers and website visitors. You need to establish a trust relationship if you expect them to return and especially if you expect them to spend money.
  • Have a plan of action – make sure you write down the purpose of your website, what you want to achieve and how you are going to achieve it. Take into consideration costs, not only money but time and the timescale you are looking at to expect some form of return. Whether it is visitors to your site, money spent on your products or those you are promoting, or publication of any articles, clicks to your links, etc.
  • Create quality content – your site has to be search engine friendly whereby anyone looking for information will be directed to your website by Google, Bing, Yahoo. this is achieved by using keywords and having quality, relevant and unique content on your site. Your content can be posts, reviews, pictures and images, media such as videos and so on.
  • Domain name and hosting company – the first two steps in actually getting your site up and running are selecting a domain name and then registering with a hosting company. This can literally take about half an hour if you have an idea of your website name. Of course it also has to be unique so might take a little trial and error to get right.

Free Website Monitoring Services

If you didn’t hear it from your grandmother you’ve likely heard it somewhere else. There’s no such thing as a free lunch. The question you must ask yourself is, if a company has something of value that they could sell at a profit, why would they just give it away for free? A lot of time, work, and investment go into quality website monitoring services and the free ones being offered aren’t listed as nonprofit organizations, so how are they making their money? When you realize how these companies make their money, you realize free isn’t free after all.

Oftentimes a “free” website monitoring service is a bare bones package that a service will offer you to get you hooked. The idea is that once you see how vital the service is, but how much the “free” service is lacking, you’ll upgrade to a paid service – usually at a higher price than had you started by looking for a paid service all along.

Now, let’s say that you do find a website monitoring service that doesn’t up-sell and the service is really free. The real deal. A free service with no strings attached. What you need to ask yourself again is, why is the service free? What is it lacking? Or what is it adding? Will you or your website be bombarded with advertisements to support the funding of the service? Or perhaps the service is lacking in the features it offers, such as methods of communication. For example, a website monitoring service that only notifies you of website downtime via email isn’t going to do you much good if your email is down along with your site. You need a website monitoring service that will alert you via not only email, but text message and phone calls to appropriate personnel as well.

You also need to know how often your site will be checked for downtime whenever considering any website monitoring service. Ideally you want your site checked every 60 seconds or less to ensure continuity of your site’s up-time. If your site is only checked for downtime every hour, then your site could potentially be down a full 59 minutes before you are even made aware of a downtime issue.

In addition, you want to ensure that the website monitoring service you utilize has more than one server monitoring your site. If there is a power failure at one server location, there should be other server locations spread out to ensure that your site’s monitoring will not be interrupted.

When you are looking at free website monitoring solutions, the chances that a free service will provide your site with the comprehensive monitoring and level of technology needed to truly protect your site from downtime are slim to none. Since website monitoring services are one of the few services that actually pay for themselves over time, shopping for such a service based on price alone is never a good idea. Rather than looking for something free, look for a service that will actually meet your site’s needs and will monitor your site adequately.