Need Of Responsive Website Design

It is clear that the web is more utilized by smartphones and other handheld gadgets. With the introduction of smartphones, tablet PCs and PDAs, the circumstance has drastically changed and today we have individuals utilizing web through their innovative yet effective smartphones.

For many reasons, individuals get web surfing from their fingertips much simpler than sitting before a desktop or laptop throughout the day. This has made a huge effect on the web market. To such an extent that Google and other search engines, like Bing and Yahoo are presently accentuating all designers to make their sites mobile friendly.

As a designer, you begin with modifying your older site by deleting the zoom surface zone. To start this, you ought to realize that website pages are downsized to have the capacity to show full-sized pages on any device.

Likewise, numerous pages don’t experience issues showing words and numbers, yet showing pictures is another story. Frequently, website pages that are not customized for cell phones are crashed during surfing. This is the reason it is important to design a website that can be seen on numerous sorts of screens. Conventional websites with pictures are adjusted with element picture scaling systems. Besides, the same strategy is applied if the page contains any embedded videos. Essentially, picture scaling is accomplished by utilizing CSS with most extreme pixel width for all pictures contained on that page. This helps client in resizing the picture without distortion or negative pixilation impacts, which diminishes quality and resolution. Picture scaling is supported on nearly all browsers today.

Another imaginative innovation is the combination of touch design support. This is basically a touch screen interface that needs equipment touch screen support much like what’s a standard on numerous smartphones nowadays. There is more advancement on its way that will make responsive pages more exact and responsive than what we are seeing today.

About Building Trust Through Web Design

One can understand why shoppers feel this way. New stories of fraud come out in the news every day. With phishing schemes, Trojan viruses, worms, and other threats unintelligible to people who aren’t up-to-date on technology, every link we follow on the web has the potential to download something malicious onto our computers and invade our wallets and our privacy.

With all this distrust in potential clients’ minds when they visit a new website, what can less savvy entrepreneurs do to make sure their website reflects their own trustworthiness and the validity of their products?

This is why web design services exist. These companies specialize in consulting with their clients to understand their vision and translate it into visual appeal. A good web design service will take the time to understand your business. They take into consideration your desired customer base. Then they help you generate content to appeal to potential customers, and take time to convert it into a visual product that will eventually translate into sales.

Web designers are responsible for knowing how to make your site load quickly. The elements of the home page need to load within two seconds. They understand the technology behind making this happen – how to format the pictures, what development framework to build the site on.

Web designers know graphic design. There is a big gap between your idea of a logo in your chosen colors, conveying a crisp, professional (or country, down home) image, and actually transferring that to pixels on the screen. You need a service that can do this or tell you where to get it done. A web design service will help you create a unified impression across the pages of your website.

Finally, proper web design should help drive traffic to your site. The right URL’s will contain keywords that help your site appear higher in Google results. Your content matters as well. If you are just sitting down and using “stream of consciousness” to ramble along with your thoughts, chances are you aren’t focused on the keywords potential clients are searching for. Perhaps you could use some help sharpening the focus of your material to draw web traffic. Again, a web design service will either know how to do this, or know how to get it done.

In short, the proper web design service can make or break your sales strategy. Do you want to project a professional image on the web? Then work with professionals to design your site.

Building a Sustainable Brand

The Brand Value

Transforming a product into a brand does not happen overnight. It takes a lot of effort to build a brand that customers will find credible and can associate with their values. It is truly remarkable when a brand makes a stand for what it believes in. Moreover, it is very important for employees of an organization to understand what the entire activity stands for because employees are first line of word-of-mouth advertising.

Building a good image of one’s business or product in the minds of customers, investors and employees is what constitutes brand identity. Organizations need to build and maintain an identity which facilitates the achievement of specific business objectives.

Branding Strategies

The corporate and brand identity of any organization encompasses the company’s logo, tagline, advertising, public relations along with the core values that are deep-rooted into their business strategy. A successful brand is one which is valued by both the internal as well as external customers and one which maximizes shareholder value. A salient factor responsible for making a brand successful is the promise of consistent quality. In this world of endless choices, customers want to make sure they choose the right product or service. A brand enjoys high esteem if the experience it delivers is the experience that was promised.

To build a successful brand, it is critical for organizations to offer products or services that are different. In the age of intense competition, differentiation is the key to creating a sustainable one. Organizations need to have absolute clarity of what their brand identity stands for; it should be unique and should be able to create a distinct impression.

Organizations also have to understand and fulfill needs and aspirations of prospective customers in order to build an image of the product which is relevant. In addition, brands need to be coherent; no matter how deep the loyalty is, when a product does not perform, consumers will make a new choice. The ethics on which brands are built need to be ingrained in the business if the proposition is credible to consumers.

It is fundamental for organizations to establish a superior visual identity that expresses their values and goals to the stakeholders. Visual identity provides an organization with good visibility and also contributes to its image and reputation. However, a logo alone cannot be the solution to defining a brand in a consumer’s mind.

Mobile Friendly Websites

As the web technology is evolving at a rapid pace, same is the case with the mobile technology. Nowadays, more than 70 percent of the population is using mobile gadgets to access internet. In order to avail the fruits of the internet, it is mandatory for the business organizations to have responsive websites.

Let me discuss first what exactly the meaning of responsive website is. This is a special website that has the ability to adapt to any size screen. In other words, we can say that these are websites have the flexibility to get open on any size screen. Owing to this flexibility and ability, the responsive websites can easily be accessed from the mobile gadgets, mobile phones, smart phones and tablets.

In a nutshell, these websites offer wide flexibility to the users. They can visit these websites by using smart phones, mobile phones, mobile gadgets, smart phones, laptops and desktops. The high functionality of these websites is certainly the most amazing feature.

There are several attributes that are associated with these websites. The first and foremost is that the responsive websites offer wide flexibility to the users. The users have the flexibility to access these websites from any size screen. This means that they can use either laptop or desktop or mobile phone or smart phone or even a tablet to access these websites.

The second attribute that is associated with these websites is that these offer advanced browsing experience. These websites offer faster browsing and downloading experience. Another very prominent feature of these websites is that these help a lot in boosting your business. The logic related to this is very simple. With a responsive website the organization offers wide flexibility to the visitors. You never miss the visitor using these websites as these can easily be accessed using tablets, mobile gadgets and smart phones.

A very pertinent question arises, how responsive websites help your business. The answer is very simple. As per statistics more than 70 percent of the people are using mobile gadgets to shop online or to access the internet. Having these websites you will certainly get more visitors. And more the visitors more will the chances of generating leads. Apart from this, these websites are cost effective and offer a fast browsing experience.

About Quantifying Code

For software developers and those working in the technology area, quantifying can be a very tough job. However, doing this is very essential as it helps in different areas of career, including performance appraisal, communicating upward in the hierarchy, working effectively with non-technical business units, and making sure that your contribution is valued in your organization.

Measuring the value of apps built, scaled, monitored, tested, and supported becomes quite tough. Some appraisers analyze work accomplishments defined by circumstances, actions, and results. What problems were faced and what actions were taken to solve them, and what was the result of the solution? These are the things which are analyzed.

When you ask yourself some pointed questions like by how much percent were help desk tickets reduced owing to your monitoring and testing for code update? This gives you some figure. Were you successful in delivering a new application two weeks before the deadline? Would you be able to link your code with strategic company objectives? Are you doing something that outperforms the traditional standards in your niche or industry? There must be some way in which you can quantify your achievements.

This exercise may feel strange to programmers and developers. Following are some of the ways which can ease quantification of achievements.

Think in Terms of Percentages

It is not always possible for programmers to point directly to numbers such as profits or revenue. However, thinking in terms of percentages can help find a way out. Percentage of change, the percentage improvement in performance post and prior to the project, etc are some of the examples. Analyzing if there was a measurable improvement, before and after the project, can help in arriving at percentages.

Go for Open Source Project

Open source projects can be very helpful for developers to build a quantifiable track record with those skills and also urge them to measure their work regularly. Through open source projects, it is possible for programmers to interact with peers, get feedback on the work done, and be continuously evaluated for ideas and skills. It is in open source projects that work done by one programmer is checked and inspected a great deal by other programmers. Sharing of technical knowledge, spreading it via social media, presenting this at conferences or tech meet ups, etc can demonstrate a degree of passion for coding.

Measure Progress, not just Products

Progress should also be considered apart from the final product. The technology is constantly changing and so some apps may never be ‘complete’. This impacts your measurement of work. In such cases, it is always better to keep track of code changes which resulted in front-end interface changes that could be seen by all team members. This gives an external sense of progress and gives a more correct reflection of the amount of efforts put up into the code.

Maintain a Work Journal

It is always good to note down the work done as this helps in tracking your efforts. You can maintain even a simple.txt file to record work down on a daily basis. This way you will at least have some record so that you can convey about it to your managers. This will also ensure that you are covering all bases in a performance review as memory cannot store everything.

Do Communicate in Non-Technical Language

Whenever you are sending updates on work progress to management, and team members ensure that you explain it in non-technical terms, especially if the person or body to whom you are communicating is not from a technical background. Try and avoid technical jargons. Explain in plain terms so that your message gets conveyed and nobody wastes their time.

Recommendations- Gather Them All

One way in which developers can quantify their accomplishments is by asking others to do it. If you have been recognized for certain skills then ensure that you share these appreciations as recommendations. LinkedIn is one of the best social media tools that can help you get written and professional recommendations.

Crucial Aspects of Web Development

Increasing Importance of Web Development Services

More and more companies are now investing in highly creative website development services that allow them to present their brand and its products in an effective manner. It has been found that the numbers of transactions that are handled by a company through their online websites are far more than what they accomplish in the real world. For this reason, it is of utmost importance to invest in the right kind of website development service that can in turn boost a company’s position in the market place. A reputed provider of web development services can understand the specific needs of a company and formulate a web development plan that caters to all its needs.

Different Aspects of Web Development

The basic planning of a web development project starts with the artistic inception of an idea or a thought for making a web application that enables a company to carry out business processing requirements for a client. This basic idea is then revised and broken down into multiple constituent ideas and then reevaluated before finally being implemented into a project. After determining the requirements and scope of a web application, the actual development phase of the project starts. Web development can be defined as a specialized field of work that involves understanding of all web development technologies as well as other related processes. To come up with a competent website that matches all current requirements of the online world, the client needs to communicate all of its specific needs to the developers. These developers then make use of a wide range of programming languages and other tools to create top quality websites and web applications.

Importance of Experience in the Field of Web Development

Web development companies all around the world are always experimenting with new ways and platforms that they can use to come up with better results. Their clients are always looking to offer the best user experience to their customers and also maintain a certain unique identity in the online world. For this reason, the website development service providers combine a multitude of technical strategies to come up with the best results. Most leading firms in this segment know how to work with platforms like Joomla, Magento, Drupal and WordPress as well as programming languages like PHP and its various frameworks like CodeIgniter. However, it only requires an experienced developer to make the most out of these platforms and frameworks.

Importance of Usability Testing

Retain visitors

One in three Internet users will leave a website after visiting the home page having gone no further. Usability testing and accurate monitoring can provide an answer to why you are losing so many new visitors. Some of the most common reasons for this include:

  • The visitor did not understand what the website was about, or decided that it doesn’t have what they were looking for.
  • The website’s home page took too long to load and so the user gave up waiting.
  • The link to your website did not load the content that the visitor was promised.
  • The website required that a required plug-in such as flash or shockwave be installed in order to vie the website or play any videos.

Some common methods to engage and keep a steady flow of visitors include providing access to a freebee from the home page, news updates on the home page, emailing registered members of the website when important news and promotions happen and or engaging via social media. Other methods include not using pop up adverts or a limited use of them with clear exit boxes.

Find out which parts of your website fail

Usability testing can help you find out which parts of your website are letting you down. A typical example is with e-commerce websites where visitors abandon their shopping carts and checkouts. Some common reasons for this include

  • Visitors may be scared by the price, or that they do not really want the item, or that they have the wrong item and or want to go back a step.
  • Visitors turn to another website and keep searching by comparison.
  • Visitors give up looking online and turn to traditional shopping on the high street if it is a hard to find item

Testing the usability can decrease the drop out rate. Amazon, for example, allows you to keep going to and from your shopping cart so you can add more items to your order. Also, a diagram illustrates where a shopper is in the checkout process and steadily takes the shopper through the process. Shoppers are presented with a confirm you order page before payment is made so they can pay or cancel

How to improve the user experience of your website?

Visitors to your website will leave your website fully satisfied and with positive opinions if their experience in your website was pleasant. Some reasons why they may not include:

  • Broken links
  • Site scripting errors
  • Spellings and typographical mistakes;
  • Poor grammar
  • A poor design and or layout

Help you understand your customers

Usability testing will give provide a better understanding your visitors; what they want, how they think and how they use your website. How can you provide a good service or product if you don’t understand your customers or target audience?

A typical rule of thumb is “What one person says can be interpreted differently by the person listening.”

Using this rule in the same way you must remember that what you think your visitors want from your website and how they use it could be different from what they actually want.

Info of Mobile Responsive Website

It is apparent that the internet is more accessed by mobile and other unconventional platforms that what was the case 6 years ago. With the arrival of smart phones, tablet PCs and PDAs, the situation has drastically changed and today we have people browsing internet through their innovative yet powerful mobile devices.

For more reasons, people find internet surfing form their fingertips much easier than sitting in front of a desktop or laptop all day. This has made a tremendous impact on the internet market. To such an extent that Google and other search engines such as Bing and Yahoo are now emphasizing all developers to make their websites mobile friendly.

As a developer, you start with customizing your older website by removing the zoom surface area. To initiate this, you should know that webpages are scaled down to be able to display full sized pages on any platform.

Similarly, many pages don’t have difficulty displaying words and integers, but displaying images is another story. Often, webpages that are not customized for mobile devices are crashed during browsing. This is why it is necessary to design a webpage that can be viewed on multiple types of screens. Traditional webpages with images are altered with dynamic image scaling techniques. Furthermore, the same technique is applied if the page features any embedded videos. Basically, image scaling is achieved by using CSS with maximum pixel width for all images embedded on that page. This helps user in resizing the image without any distortions or negative pixilation effects, which reduces quality and resolution. Image scaling is supported on almost all newer browsers today.

Another innovative technology is the integration of touch design support. This is essentially a touch screen interface that needs hardware touch screen support much like what s a standard on many smart phones these days. There is more innovation on its way that will make mobile responsive pages more lifelike and responsive than what we are seeing today.

Make Website Load Faster

Following are some simple tips which help to make your site load faster.

  • Optimize images: To load your site faster you need to optimize all the images which are the post on your website. This is because if you reduce the size of the image, then it takes less space which helps to boost your site speed. Make sure that your image size matches your usage and try to implement them in a way so it can easily adjust according to the height and width of each page within limited space.
  • Cache is your friend: Always keep in mind that the cache is your friend and this will help to avoid unnecessary HTTP requests on your site which help to accelerate the speed of your overall website.
  • Evaluate your plugins: Yes, it’s a fact that plugins will help to add new functionality to your site, but more plug-ins mean more work which takes lots of space and affects your site speeds. So to increase the speed of your website removes all the plug-ins which is out-dated or which has no use anymore.
  • Combine images into CSS sprites: If you upload, so many images on your site, then it takes so much space which directly affects the load time of your website. So always choose a proper image segment that can be presented because of the CSS background picture and background-arrangement property.
  • Minify JavaScript and CSS: To increase the speed of your website removes all the unnecessary space, comments, code and many other things which cover so much space on your website. And if the size of your site reduces, then it will help to improve its performance.

Crucial Website Design Tips

Get rid of all the clutter

The site visitors’ experience holds great importance for the success of a site. Make sure your site is not full of clutter, such as ads, badges, icons, buttons, pop-ups and so on. The site you have designed should have a flat design with lots of white space. The most important content on the pages should be spotlighted. Remember, beauty lies in simplicity.

Go for a web design recon

Look at your website and decide what you like about it and what you do not. Do you think a long never-ending scrolling page is ideal for your site giving great user experience? Maybe, you need to use someone else’s approach to redesign the contact page. For instance, you can point an arrow to an important message you want to get delivered through your contact page.

Make use of visual hierarchy

What does visual hierarchy mean? It means that the eyes of a reader are attracted to the World Wide Web in a special pattern, which helps designers like you to optimize the content on websites. Let us take an example. We know well that our eyes tend to move from top to bottom and left to right. What does this mean? It simply means that bottom of the upper most left corner of a site gets maximum attention. So, if you focus on that area, your site is likely going to get more clicks. Keep in mind that too much content on that special area shouldn’t be put or the visitors will get overwhelmed.

Your text should be easy to read

To provide information through a site, you need written content, i.e. text. If your readers have to squint to read your site’s content, you are driving them away. Below are some salient tips for you to keep in mind in this regard.

  • Match the right colors: Don’t put cream-colored written content on a page with a white background and vice versa since it will make it harder for your visitors to read.
  • Use the right size text: If your readers need a magnifying glass while trying to read your pages, you are just annoying them. Make sure the font size is at least 12.
  • Number of font styles: Make sure you don’t use too many different styles of fonts. As a general rule, three fonts will be enough. All the chosen fonts have to be reader-friendly.