Improve And Create Sales Leads

Designing an attractive website

The website designed and developed for a company must have information about the company and the products or services provided by the company. The website should also be easier to navigate for the website visitors. It is good to get customer information by placing a form which should consist of queries regarding their needs.

Email auto-responder

Customers will be provided with an optional option which will ask for your email address if you are interested in receiving auto-responder emails from the company in the future regarding the latest launch of their products or any discounts for their products. Companies can attract customers for auto-responder emails by providing them with a free product or product discounts.

Include tell-a-friend script

By including a code that would allow the site visitors to even add their friends for the auto-responder emails, those friends will also receive email about your website which can help improve the sales leads of the products offered by your company.

Using social networking websites for promoting business

Website owners can create their own pages in the social networking websites such as Facebook and LinkedIn as a means to promote business. When a customer became a friend or fan on your company page in the particular social networking website, all of the users within their network will learn about your business page and the products or services it provides.

Using news sites for promoting business

Publish a press release on some well know news sites. Express the unique points that make your company different from others and the content for Press Release must be simpler too. Choose the news sites that allow you to place a link that directs the site visitors towards your website page.

Offline Generation

  • Participate in trade shows that are relevant to your industry. It is also an opportunity to provide visitors in the show with a hands-on experience regarding the products or services offered by your business.
  • Placing advertisements of your company within local newspapers or radio stations is another common way of generating sales leads. The ads can help readers to give a call to one of your sales representatives or can help them visit your website.
  • Direct mails are still one of the most preferred methods of enhancing the sales leads. Take in to consideration the demographics and the income level of the people before sending mails to them. The emails must be sent for the right kind of audiences and thereby increasing the chances of generating sales leads.

 

About Emotion in Design

Foundation of good design

A couple of things form the foundation of any good design, whether the design is emotional or not. Why are we talking about the foundation of a design here? Think of the construction of a house. First, you need a solid foundation; then, you can start to plan the division of space and build walls. In Web design it’s the same; you need to know your internal design goals, who your users are and in what context they will use your website. Once this groundwork is done, you can get started on the design.

Internal design goals

Before you get started on anything, ask yourself what your own goals are. This does not mean you should put yourself at the center of attention for the rest of the process, but it is important to know what image you want to communicate, what your values and visions are, and how you want others to see you. With this knowledge at hand, you are armed to be very clear and consistent not only in your actions, but also in your appearance. A certain amount of continuity and predictability adds to your reliability, which is important for getting people to commit to a relationship with you.

Prospective users

Know who you are designing for. Your future users will be the people who purchase and use your product or website, so make sure you know what they want. General demographics will give you a rough picture of who you are targeting. By drawing a clear picture of their goals, how they are going to use your website, and what matters and doesn’t matter to them, you will learn how to target your users. Without knowing your prospective users, designing something relevant that is both usable and pleasurable will be quite tricky.

Context of use

Finally, think about the context of use. Knowing the situations and circumstances in which users will be visiting your website is valuable. Consider possible emotions that might be involved, and find out which role you and your users play. Be aware that knowing the context of use will make it easier for you to understand your users the moment they visit your website. It will help you reach out to your customers and to communicate with them more effectively.

How to invoke emotion?

There are a number of different avenues taken to implement successful emotion in design. We can target emotion in the company – identify the emotional qualities of the business and its products or service. At what level does the business stand out from competition? Does the company have a heartfelt story? Who runs the company, and do they have a story? We can target emotion in the market – how do you connect with your customers and satisfy their needs? Market positive emotions. This may be done by inciting mystery, curiosity, hope or anticipation. Play on their heartstrings with negative emotions such as fear, frustration or need. We target emotion in ourselves as the designers – put your personal touch into design, your attitude, experience and emotion. Who are you designing for? How do you connect with them? How can you make that important click? Namely, identify the qualities associated with yourself and your client, their uniqueness and make them appear inimitable.

Relationships: sex, family and life matters

Designing a concept, product or service can be paralleled to building a human relationship; a friendship, a marriage or a family bond. Building rapport with your consumer base is the most important take-home message for any designer. Building trust, dependence and confidence in a relationship are the keys to making it prosperous. Emotionally manipulating consumers is a quick fix strategy often employed by start-ups, but a technique that will only give short-term success if you cannot keep up rapport. Design must be genuine, or else the consumer will move onto a successive superficial fix or look beyond you to find something long-term and guaranteed.

Building relationships with empathy, sympathy and sentimentality – grasping emotion

So, from our analogy between building relationships and designs we can see how important it is to be honest, welcoming and determined to pull through with the service you provide. Emotion in design is not intangible but you must think beyond simple feelings and grasp deeper and meaningful thought. You may start with simpler emotion such as fear, love, anger or pride but always strive to dig deeper to emotion such as empathy, sentimentality, tenderness, protectiveness or sympathy. The more you delve, the more distinctive and specified you become, the more efficacious, overwhelmed and heartfelt your transmission will be.

Convey your message with deep emotion and connect with integrity. Although you must show empathy to your client you must also be able to critique, be a cynic and be honest. Be moved by the concepts you are building, explore the mindset of your client, be as thrilled with the product or service as your client is, share their excitement.

Insanely Design Sites for Creating Content

PicMonkey

Although more of a photo editor, PicMonkey gives you the ability to add in design elements such as text, graphics, and textures. They don’t have as many design options as Canva, but they’re still easy to use and have plenty of photo editing elements.

Easel.ly

Easel.ly is mostly templates for infographics. You choose the design you want and then you fill in your information – presto, you have yourself a professional looking infographic! But Easel.ly can be used for more than just infographics. Pick a design and edit it any way you want. That means you could make that design into a flyer, poster, or visual content.

Pixlr

Also more of a photo editor than a design program, Pixlr is reminiscent of Adobe Photoshop. It packs plenty of filters to apply to your images. Like Photoshop, you can draw on your images, smooth them, smudge them, blur them, draw shapes, and apply text.

YouiDraw

YouiDraw gives you three options to choose from; Drawing, Logo Creator, and Painting. Drawing gives you templates for banners, buttons, infographics, business cards, gift cards, advertising, invitations, posters, t-shirts, and more. Logo Creator creates vector logos, icons, and web elements. Paint, on the other hand, is just that, a paint program. You can upload a photo and use brushes to paint, add text, or draw shapes.

Reasons Website Speed Matters

Yes, Website Speed IS an SEO Factor

The fight for high ranking on search engines will never end. Every day, millions of businesses do their best in order to position their websites higher than the competition. For this, regular activities should be performed to optimize a website. And one of the very important factors of Search Engine Optimization (SEO) is improving website speed.

Google has secrets. Some of them are still undisclosed, and others have been revealed. What is no more a secret for SEO agencies, due to an announcement made in 2010, Google doesn’t like slow websites; therefore, they could be penalized in ranking. Of course, no business would want that, or else it will be outperformed by the competition with faster load page.

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94% of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50% of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an eCommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.

Creating Functional Website Design

Make navigation easy and quick

You would want to have clear and concise drop down menus. It pays off to show the user’s path to the respective page so that going back is easier and faster. It is best if you use the same type of style and colour for all buttons which the users can click on. This will not only help users to find their way around more quickly. They will find it convenient to make payments and provide information and this will certainly make them come back.

Use graphics and images to enhance user experience

When users scroll down a web page, they want to find the things which they are looking for easily and quickly. If you use primarily text, you may ruin the experience for users. The use of graphics and images will make browsing through the website easier and more convenient. You can readily achieved a unified and elegant look as well.

Give users in-store experience

It is always a good idea to create a website design with a traditional store in mind. This will help you with creating the different product categories and with making visitors feel comfortable. Create categories based on product type, features, specifications and use. It is best not to put a single product in several categories as this can create confusion. If users can select from several options for getting to the product which they want, you should start with the most general categories such as model and then get down to the more specific ones like colour.

Importance of Overhauling Website

Because of the speed at which technology evolves on an extremely regular basis, it is critical to your business’s success that you keep up in every way possible. That includes periodically overhauling your website’s design and functionality. If you overhaul those aspects of your website, you will not only attract more visitors to your website but you will also succeed at inducing them to stay on your website longer than they would have in the past (in most cases). Of course, it goes without saying that your website must be user-friendly, clear, concise and extremely effective. However, if you notice that you aren’t getting the number and quality of website visitors that you expect, you need to look at what you have and make changes that will give you what you want. At this point, you may be wondering if you actually have a need to overhaul your website and you may also be wondering how you can tell if you need to overhaul. Well, there are certain signs that will let you know what you need to do.

  • Your website doesn’t respond easily: A very large number of your website visitors are using mobile devices to connect with you. If those mobile device users are trying and not succeeding to connect with you because of a technical issue on your website, that is a sign that you have some overhauling to do. Having your website be responsive to the mobile device user will take some work on the technical end to prepare for that. It is far from impossible but it is definitely necessary. The bottom line is that if a person who is trying to connect with your website from a mobile device can’t do that easily, that person will move on to another website that is easier to access. It isn’t worth your banking on being so amazing that the person will have the patience to stick with you because that person will not stick with you.
  • You have features that aren’t used on your website: Initially, when you first launched your website, you may have had a difficult time figuring out which features would be popular with your website visitors and which ones would become obsolete because of lack of interest on the part of the visitor. Also, there may have been some features that made sense to you when you launched your website. It is entirely possible that those features no longer make sense. If they are no longer being used, you should eliminate them so that you can use the space for useful features that people will want to use.
  • The reason behind the existence of your website no longer applies: Going back to the concept of obsolete features, the same concept may apply to the existence of your website. Of course, it is entirely possible that your business has evolved to such an extent that a lot of the information on your website no longer applies. There is an excellent chance that you have incorporated social media and other online tools in your business’s marketing strategy. Of course, that should definitely be reflected on your website and featured prominently. In that case, not only will you need to overhaul your website but you may also need to think about rebranding entirely.

Making important changes to your websiteAs you are considering the necessary changes that you are going to make to your website, there are many different options that you should keep in mind.

  • The visual aspect: Even if the visitors to your website know exactly what they are looking for and they go directly to those pieces of information, the first thing that they will react to when they visit your website is the visual aspect of it. If your website is not aesthetically appealing, they may not go any further. The last thing that you need is to experience an increased bounce rate, especially when you can do something to change that situation. You can use a modern design and fresh, happy colors. Your graphic images will also be very important. It is important for you to understand that it may not cost you a significant amount of money to achieve this. Of course, you will have to spend some time thinking about what you want to use and then either implementing those changes yourself or getting someone else to implement them but a lot of what is available to you may not cost very much at all.
  • Make your website easy to navigate: Your overhauled website should be very easy to navigate and it should be fast. Generally, people are busy and nobody wants to waste time. They simply don’t have the time to waste. Remember your concept of clear and concise. If you stick to that, you can’t go wrong. Another important thing is to update your website content frequently (although it is not necessary to become obsessed about updating it too much). There is nothing worse than stagnant content. It gives your website visitors the feeling that you don’t care enough to pay attention to your own website.
  • Deliver on your promises: If you communicated with your online connections and that communication made some sort of promise. You must make good on that every time. Simply, if you promise, you deliver. It is your reputation on the line and you must always make the other person understand that you are a person of integrity and that your business will always be run the same way.

 

Improve User Interface Design

Padded Links

Usability inspection focus should be on improving the usability. Links on the page are the area in which a user clicks if they want to go to a different destination for additional content requirements. Link size and space is restricted to the height and width of the clickable text. This clickable space can be increased for greater usability through padding or changing the link to block element. A larger size of the clickable area highlighted with a color makes identification easier. Padding should be done to make the link rise up.

Typesetting UI components

Correctly typesetting the UI elements is essential as users make use of these buttons on a regular basis. They require them for reading labels on buttons, tabs, and menu bars continuously as they browse a web page. These UI elements are always in focus. Well-polished UI elements give a pleasing user experience by appearing pleasing to the eye.

Ease of Use by Systematizing

Using contrast and a system of highlights can help in drawing attention to the most important areas of the page. For example, black text can be used to focus on chosen features, while using grey text implies that users can roll over it to get additional information. The color contrast used should be strictly adhered to throughout the website so that information remains consistent across the pages. This keeps details for every product or service to a specific side of the page (left/right). Systematizing the design improves ease of use.

Visual Appeal

Color is an important tool to gain attention and improve visual appeal. A dark shade against a light background would immediately attract user attention. Elements that require immediate attention (donation, important news, price fall, etc.) can be highlighted in the brightest of colors. Warmer color shades such as red and orange are naturally bright. Their visual appeal can be further enhanced by setting them against colder color tones such as blue and green. Red against black, orange against blue, and pink against blue are contrasting color options.

UI Element Separation

Every UI element should be adequately separated by white spaces so that the readability of text is improved. If elements appear too close to each other distinction is not established. Website designers should focus from a distance to ensure element blocks are separated by white spaces and are not merging into each other.

Adjustment of spaces between letters in a word can be done through “tracking”; which can be done using CSS using the “letter spacing property”. Effective “tracking” improves the aesthetic appeal of headlines making it appear more original.

PHP to Improve and Facilitate Web Development

PHP is a popular programming language as it brings ease to the task of website development together with becoming a true reflection of the user engagement level in today’s times. It enhances and facilitates web development and that’s why, is perhaps the most preferred language for developers across the world. It comes packed with a catalogue of features and functionalities considered important for web development tasks of sophisticated varieties. Further, web developers adopt it without any reservations as it is easy to read and understand. It suits experienced developers in the same manner as to newcomers, which adds to its widespread usages.

Where most other programming languages are complex, PHP is something developers find very clean, organized and eloquent making it a perfect language for pros and beginners alike. It also scores well over other languages when it comes to giving control over websites as it does away with long tedious scripts and needs just a few lines of code to complete the functions. Likewise, it’s an open source technology and thus, anyone can edit its aspects in a simple and speedy manner. The best part, it’s compatible with databases, services and languages to bring more choices in web development.

The major reason why PHP is used so extensively is its ability to make the content dynamic since tags can be accommodated in its script. More so, it does not bind developers to write functions or code in any specific order in the document. So, nobody should bothered about keeping its code in the right place since this language is written between tags. What’s more, cost effectiveness makes this language a top choice for developers and businesses alike across the world as it’s 100% free. More so, it does away with any need to buy costly software or licences of any kind.

In addition, PHP brings an easy and quick access to support courtesy an ever-growing community of users, coders, developers and resource materials on the internet. Anyone can get a lot of code, commands and function to reuse and rewrite and serve one or another purpose with ease. We can thus clearly see how this language is delivering superior compatibility, easy accessibility and cost advantages to one and all. And with the users’ tastes and preferences continue to evolve, there will always be a need for dynamic websites or application to fill the void. This is why PHP matters a lot.

Development Of Ecommerce Website

An Ecommerce website is as good as a virtual store. Just as when we walk into a shop, the general ambience should appeal to us while doing business. There are always personal likes and dislikes, but the overall appearance of the website should be inoffensive and inviting.

It is recorded that in 1984, Gateshead SIS/Tesco is the first B2C online shopping system and Mrs. Snowball, 72 is the first online home shopper. In 2015 Amazon stood at the world’s largest eCommerce site, accounting for more than half of all eCommerce growth.

Guidelines for a good eCommerce site:

If you are selling one product, you will need only one page or a few pages at the most. How many pages exist between the home page and the final checkout pate is an important consideration. If there are multiple products, multiple pages are a given.

Design – if it is an already established product, some design concepts are already in place and will have to be adhered to meticulously. Match the pictures you are putting up with the feel of the website. They should not clash.

Three essentials of a good eCommerce website

Trustworthiness, simplicity/ease of use and transparency (contact information, merchant’s policies, publishing reviews and answering negative ones)

Good eCommerce websites follow some best practices like

Using good images and lots of them – photos from every angle and zoomable too.

Feature the scarcity of the product.. as in ‘only 2 left’. Many buy so that they don’t want to miss out on what everybody else seems to have bought!

Feature related products too.

What are the drawbacks of a bad eCommerce site?

  • Lack of a clear value proposition and difficulty in conveying what is it that they have to sell
  • Not enough product description
  • Failing to use a good quality photograph
  • No visual hierarchy – those visual elements have to be given importance that call for action,
  • Does not look trustworthy – it doesn’t inspire confidence in the viewer. This is especially true of health related sites, where design is seen to have a greater impact than the content itself! Lack of good customer testimonials and favorable press mentions and absence of any interesting information about the website are the drawbacks of a bad eCommerce site
  • A reluctance to try out fresh new ideas of web design