- Open source: It is an open source framework developed by a large group of volunteers and it is procured without any licence fees. Further, there is no need to buy any additional software or hardware.
- Documentation: It has an exhaustive resourceful documentation in several languages. In addition, the documentation is available online for download. There are online forums where one can find posted articles, news, tips and tricks in the blogs or the websites. They officially encourage ‘Mailing list’. Furthermore, there is training, certification services, free eBooks, and, etc.
- Internationalization: The ZendLocale, ZendDate or the ZendCurrency component sets the language, dates, time or the currency as per the developer’s preference at various locations. As it is multilingual, one can work with preferred language or scripts.
- Installation and hosting: One can instantly install it just by downloading the code to the library directory. Further, various Linux distributions is featured with Zend Framework package. And several hosting providers are available easily.
- Hiring developers: Since it is a very popular PHP 5 framework, most of the PHP developers are familiar with the Zend framework. Moreover, a few companies work for it as their standard web application development framework, along with their other services. Thus, hiring an efficient developer does not pose any problem.
- MVC Components: It implements Model View Controller architecture to support layouts and PHP based templates by default. It helps to separate user interface from the business logic. In addition, it implements the front controller pattern.
- Database: It facilitates PHP developers to build application models as per their requirement with the standard database programs.
- Use at will: As it is a collection of classes, one can choose either single or a subset of the components, which implies that they are loosely coupled. For instance, if anyone intends to utilise Zend_Pdf alone, he can accomplish easily.
- Vastness: The number of components are growing steadily and there are nearly 100 components leading to a vast library.
- Zend Framework Integration: It is easily integrated with Zend Studio or the Zend Server community version. It has partnership with Google, Adobe, and, etc. It allows the official partner company to join as an internal team and explore on Zend Framework.
- Standard compliance: It offers the developers a rich set of libraries compliant to the present PHP programming techniques. It projects a standard layout for project files, turnkey solutions and thus enables to create high quality code and secure applications. The large library provides solutions for the rare functionality also.
- Quality: It follows the best practices in the industry for quality enhancement of the code. The components are unit tested and uses proven object oriented designs.
Defining and assessing the security risks
Define various factors such as the security requirements, how information gets classified, a security policy, how the policy gets monitored and who is responsible for the project. List all the things that are used, interacted with or undergo alterations by the websites. Perform the relevant data classification based on sensitivity and the various ways in which your business gets affected by loss, release or modification of an unauthorised manner. When it comes to deciding the area that will require the maximum protection effort, this classification will come in very handy.
For the very simple systems that do not have any sensitive data, insist on standard security baselines for the development project. For the more complex ones that feature secure data, it is better to have a threat model created that will help in identifying all possible vulnerabilities. This analysis will be of great assistance for the developers in working on your project as per business requirements and allow them to deliver a successful development.
Adopt a holistic view
Information security is more than simply preventing damage or theft of user data. It also involves ensuring that your website is always available, fast enough, complies with the regulatory and legal requirements, provides accurate information and protects users from all unauthorised and inappropriate use. Try to balance the level of security for your website as per the cost constraints and ease of use.
Be it your own data or someone else’s, do not place any trust
Your website will be getting inputs not only from the users but also from various other sources such as purchased data, news feeds, or back-office systems belonging to either your own organisation or your partners. It is important that all of this data undergo appropriate validation at the time of input as well as output so as to ensure protection for the systems as well as users.
Enforced approval and review at every milepost
When you undertake a review of security into the formal approval and milestone of the development project, security features get integrated into the development process all related issues can be tackled as soon as they arise. Earlier you take the security factors into consideration, cheaper it becomes to mitigate all risks in the future. Building a change control methodology into the overall design process is another measure you can take.
Include security at every level of service and contract agreement
Clearly define the sort of security protection you need from your sub-contractors, suppliers, and business partners. When it comes to assessing their security, adopt the same measures as you would do for your own. Identify the security monitoring features required and how to disclose and detect breaches.
Aim for Better Targeted Campaigns With The Help Of These Portals
These portals are designed to bolster targeted campaigns. There is no dearth of B2B portals focused on individual industry networks and industries consisting of members from across the globe. There are portals that concentrate on regional divisions as well. An effective B2B marketing strategy would be to integrate several portals in order to obtain substantial coverage. There are around 1500 such portals and online directories based on variations in their regional and industry focus.
Expect Better Revenue Growth with Existing Client Base and Value Added Services
Both your present customer base as well as value added services can positively serve as avenues of profit. Thanks to these integrated portals, your existing clients are able to secure faster access to product information as well as improved customer support services. As far as leveraging your value added services is concerned, you can establish the portal as the primary sales channel and then you can use the shared resources to add value to the client experience.
Utilize Low-Cost Effective Marketing
At the core of the emergence of B2B portals as one of the most dominant forces driving sales is their cost-effectiveness. Yes. Portal marketing is an essentially low-cost marketing activity. To start off with, you can even open a free account with these portals only to switch to a premium account soon. Let us tell you that this premium account is not expensive as well. With a premium account, you can expect better visibility on Google and multilingual entries, in a few cases as well. Businesses that have premium accounts in these portals are positioned better in the search results and clicked more as well.
The development backend will automatically resize images to fit devices, but it’s still important to evaluate images on high value pages such as the homepage and service pages. Perhaps your product images need updating because the details are too small-it’s OK to scrap images for the optimized site in favor for others that will complement the mobile experience. Additionally, scaling down the total number of images of a webpage will help load times.
Annoying ads and popups
Be sure to remove all ads and popups from your mobile and tablet sites as these are not easily modified for mobile devices. They also slow load times and are difficult to close out of when using a smaller screen.
Your current developer should know to implement an HTML5 video player so video streams smoothly over mobile. Additionally, watch your video on a mobile device to experience it as your visitor and modify the time and quality if needed.
Navigation is critical to a successful website-regardless of platform. There should be a responsive equivalent page to every page on the native site. At times, a responsive site may even feature more pages when copy needs to be broken up to attract visitors. Additionally, the navigation menu on the responsive website should be “finger friendly,” meaning the navigation bar is large enough for user to tap on their smartphone or tablet.
Custom WordPress plugins allow extension of the site’s overall functionality
Each business experiences changes in its working. As a business visionary, you too may need to adjust the usefulness of your WordPress site. It is under such circumstances that custom extensions come helpful. These plugins help you in including new usefulness and enhancing the current usefulness of your website, beyond the static functionality of the site. Custom plugins work precisely the way you need them to perform. Not at all like the downloaded plugins, handcrafted plugins don’t acquaint undesired changes with your website’s usefulness. You can essentially make the plugin do what’s best for your site’s execution.
They take out security stresses
In case you’re working with a downloaded plugin and somebody identifies a security glitch in it, you could wind up in a bad position. Rather than this, by getting your WordPress plugin created by a professional developer, you won’t need to stress over individuals investigating breaking your plugin’s security.
Custom plugins speed up your website
These days, a wide populace of WordPress clients basically inclines toward custom plugin development for WordPress for accelerating their site. The web is stacked with sites that convey you complete knowledge in the matter of how plugins improve the general performance and speed of your website. You can basically experience such sites and assemble an inside and out understanding of the part of tailor-made extensions. W3 Total Cache is the ideal case of a WP Plugin that reserves your site, making it load at a speedier rate.
Updates and support-related worries go away with custom WordPress plugins
In contrast with the free or paid plugins, the ones that are created in a redid way make it advantageous for you to change to new overhauls. Additionally, you don’t need to bother about losing the usefulness of a plugin because of a recent upgrade.
Start with the Error Console if you own the site
If you are using Firefox, open the Error Console, which will show you the cause of the problem, if it has occurred within a web page. You can open this console by pressing the Alt key and viewing the File Menu. Choose Tools, go to Web Developers and select Error Console. Take notice of any error in the script that is preventing the execution of the page, or of related pages. Check for nonexistent loops and for data loading from an unavailable sources. Observe if there is a tussle between the script and browser add-on.
Disable add-on in your browser
If a browser add-on is causing the trouble, disabling it will resolve the issue. To track the problem, disable and enable these applications one by one and check which application responds. You can also run the browser in ‘safe mode’ to see if such an application is causing the glitch. If you are able to run the browser in this mode, be sure that there is not any problem with your add-on.
Alternatively, you can also download error scanners that will help you detect the source of the problem.
How to fix this issue in Firefox
Find the script run-time value in configurations. Change the default value to 20. If the problem is not resolved, reset the value to default. Installing specific plug-ins and feeding them with the address of the unresponsive website also helps dismissing the problem. Alternatively, disabling hardware acceleration in Firefox also solves the issue. Another option is to stop the browser from synchronizing items like applications, history, passwords, settings and tabs.
How to do it in Chrome
Just like in Firefox, disabling the synchronization feature works for fixing unresponsive script errors in Chrome, too. Again, the problem may lie in the antivirus you are using. If you have installed Avast, know that this software comes with a browser plug-in like other antivirus programs. But, often, this plug-in stops working, leading to run-time delays, hangs and crashes. Disable this security extension to get rid of the error message.
Fixing the issue in Internet Explorer
You need to change specific Registry Settings to resolve this issue in Internet Explorer. Also, you can make changes to the Hosts file in which, Internet Protocol addresses and network configurations are present. Alternatively, try clearing the Domain Name System memory with the help of the flush command.
Icons are effective medium to define meaning in a small space as compared to text. This becomes all the more important in an era where screen sizes have shrunk and responsive design standards have made it mandatory to redefine design as per the screen size. Icons raise the intuitive element of web design – an important design standard.
Icons can be both simple and complex. Although simple icons reduce the need of learnability, complex icons are designed for niche areas. Simple icons are meant for users who are beginners and should understand the brand meaning with the least effort at a quicker pace. Complex icons might require a steeper learning curve but are useful to explain complex ideas in a smaller space. Organizations even train their employees to understand complex icons with inherent complex meanings. Icons gain importance when language barriers exist. Icons serve as a means to rise above this barrier through visual representation of text. In cases where legibility is an issue, icons work well to pass on the inherent message of the brand/product and services to people who are not literate enough.
Purpose of Icon for User Interface
For small screens, icons can be enhanced by touch and serve as good targets. The toolbars and navigational menu items have more space to be displayed because icons free up a lot of space that would otherwise be used by text. Memorability is enhanced by using icons because pictures register for a longer time in the brain as compared to text. Hence, icons stay fresher in your mind, making it easier for users to recognize them. Icons enhance the visual appeal of the design and consistency reinforces a product or service class.
Problems Associated With Icons
Regardless of icons being a powerful visual tool to enhance usability of the user interface, icons do have certain issues. Sometimes instead of enhancing usability, icons can cause ambiguity and text labels become necessary to communicate meaning. If there is vagueness in icon design, the presence of a text label becomes vital (rather than allowing users to play a guessing game).
Different culture and backgrounds interpret icons and images differently, which might sometimes affect the consistency element of the icon. For example a checkmark means correct in Britain, but incorrect in Sweden. For icons that are aimed towards a single language/culture, it is advisable to provide text for users over a diverse age range, having different technical abilities. A roll over text should be provided for older users or users who are low in technical competence. Applications with highly important actions should be provided with text labels for audiences of all sorts. Complex applications, which require effort in understanding and learning, should have text labels alongside the icon. It is possible that enhancing simplicity might otherwise increase design complexity (cognitive load) and reduce audience learnability.
An icon works well on mobile devices as there are fewer elements on a mobile screen and the icon stands out among other elements. The case reverses when the screen size is enhanced. In such cases the icon size should be larger and navigation should be visible and not hidden beneath the icon. This provides greater visibility to menu options and avoids usability issues of the design.The focus should be on enhancing memorability for the users. The icon should take just a few seconds to convey its message and meaning. The design should be catered around the specific functionality and characteristics, rather than just visual appeal and graphic image. Icons should be tested on memorability (to check intuitive nature and brand reinforcement) with users to gauge effectiveness.
Carefully designed aesthetic icons with text labels increases both appeal and reach for all types of audience. The focus of the design should be to transcend language and cultural barriers to stand out as a truly global icon.
Corporate enterprises irrespective of existing business scope or industrial sector invest into launching their own online portals. However, just having a website these days does not guarantee success in generating higher volumes of business. Internet users everywhere around the globe expects smooth browsing experience across websites before converting into online customers.
Thus, web portals that are inadequate in providing that seamless web experience to online visitors, invariably experience low conversion rate. As it happens often, visitors exit a website immediately after landing there, increasing its bounce rate. So, web portals have to provide exactly what consumers are looking for. In order to improve the conversion rate, websites need to impress visitors and keep them captivated longer.
In this context the factors of a website’s layout, color, fonts and images become relevant. All these factors contribute collectively in identifying between impressive and inferior online portals. The task of developing an efficient website is an art in itself. As the fundamental step, it is crucial to design a polished and professional logo. Designing an ideal logo is actually the perfect blend of aesthetic with professional approach. Linking the logo to the portal’s homepage makes it more convenient for visitors to navigate the site. Experienced web development service providers leave no stone unturned to deliver competent websites and enhance business for their clients.
Navigation is another vital factor to create superior websites. Usually, options for basic navigation of online portals are placed horizontally on the menu bar along the top. Secondary navigation options are placed either underneath the primary navigation bar or in the left margin of a webpage, which is also called side bar. Confusing navigation layouts invariably harass visitors. Placing links to less a crucial webpage end up in distracting visitors from the call to action. It even drives them away from accessing primary information. Websites have to be informative but including excess of graphics, animation, and video files distract visitors from the fundamental philosophy of a website.
To avoid this negativity, professional website development companies emphasize upon minimizing as well as eliminating clutter. The secret is to provide visitors with ample breathing space. In order to achieve the aspect, controlling whitespace through proper layout actually keeps visitors focused on the content. This inadvertently helps to keep visitors confined to online portals for longer. Both desktop and mobile web designing aspects are competing bitterly to provide better visual experience to users. Even strategic application of colors proves helpful in reducing bounce rate and increasing conversion for an online portal. Choosing the right fonts that are equally comfortable for readers across cross-device platforms also prove helpful on the given context. Using generic graphic designs on a web portal creates generic impression about it to visitors. Thus, efficient web designers steadfastly use professional photographs to create positive and deeper impression among visitors.
Update the WordPress Core
Since WordPress is updated on a regular basis, you can enjoy new features for better functionality. If you don’t update the core, your website will lose its stability and security. As a result, it won’t give you the required level of performance. Besides, it can have a negative impact on your search engine rankings.
Update the Theme
Theme is what gives a specific look to your website. Just like the core of WordPress, themes are updated and improved on a regular basis for better performance and security. If you use an outdated theme, it will limit the functionality and security of you site.
Basically, plugnis are tiny pieces of software that you can install on your WordPress site. They can provide more features in addition to improve the functionality of your web pages. You can choose from a lot of plugins to do a lot of different tasks, such as creating forms and including visual effects.
Therefore, you may want to add important plug-ins to enjoy the additional features. This will help you prevent malfunctions and security issues.
Create Off-site Backups
WordPress is a stable platform but that doesn’t mean it is quite invincible. If a hacker hacks your site and destroys valuable data, you can use your off-site backups to restore the content. This will save you from frustration as you won’t have to start from scratch. Therefore, you may want to create off-site backups on a regular basis.
Security and Protection
WordPress gives a lot of importance to security. Despite the fact that the platform is regularly updated, hackers find new ways to hack websites. Therefore, you may want to monitor your website and make sure it’s secure. The bad news is that major search engines will blacklist sites that are infected with malware. As a result, your website will lose its presence in search engines.
Since a hacked blog or site is a security risk, it can spread malware and other malicious pieces of software. Therefore, you may want to make sure that your site is secure and protected.
Fix Broken and Dead Links
If you have too many broken or dead links on your site, it may be a turn-of for your visitors. Actually, deadlines create bad impression on your visitors and they will think you don’t care about your site. Therefore, you may want to scan your site and fix broken links on a regular basis. This way your visitors won’t run away and will keep visiting your site.
Aside from this, dead links can have a bad impact on your search rankings. Having too many broken links means your website is stale and has low-quality content.
Remove Unused Plugins
Although unused plug-ins are harmless, you shouldn’t have them on your site. The reason is that these plugins can cause conflicts and may have a negative impact on the speed and functionality of your site. So, you should check all your plug-ins and get rid of the ones you don’t need. This will keep your site stable and you won’t have any type of issues with speed and performance.
Remove Spammy Comments
If your WordPress site has a blog, you can generate a lot of traffic in addition to develop your brand image. Aside from this, your blog comments can provide value and extra information for your visitors.
The problem is that spammy comments have a negative impact on the reputation of your blog. Therefore, it’s important that you remove spammy comments as soon as they are posted. You can also install a plug-in that will hide spammy comments. So, you don’t have to remove these comments one by one.
Call to Action
The call to action button of popular websites is not only large and conveniently placed, but it’s also tested regularly. For instance, Mozilla experienced higher downloads by replacing their old call to action slogan, ‘Try Firefox 3’ with ‘Download Now-Free’ slogan. This call to action is not only attention grabbing, but also urges the user to act.
Check out Process
Statistics reveal that almost 96% of customers visit your site, not with an intention to purchase, but to window (or in this case- web) shop. When such customers are converted, you cannot bore them with unnecessary details- this only discourages them. You can also allow them to log in using their Facebook or Twitter account and then proceed toward payment. In most cases, providing email is enough. The questionnaire can be left for another day or when the customer is informed about the status of his order/delivery.
Clean and Clear Navigation
A simple and uncomplicated navigation helps people to find what they’re looking for. The main things that people often looking for during online shopping are, products that are similar to the one they’re purchasing/planning to purchase, reviews, deals, etc. For instance, when customers purchase books from your site, you can recommend similar books, thereby prompting them to probe further. If all of these are clearly mentioned, then conversions would naturally be high.
What’s in There for the User?
This is undoubtedly the most important of all- what does the user get. There should be a unique proposition compelling enough for him to make a purchase. Why should customers choose you over your competitors? Is the product free? Is it first of its kind? Do you offer money back guarantee? Do you offer free shipping or free trial? Have your products been endorsed by a celebrity/ news site? Give customers a reason to shop through you.
Poor or Boring Content
It’s better to have no content at all than to have content that is boring or irrelevant. Driveling on about the glory of your products is only going to bore your users. Align it in a manner that it leads towards an action. For instance, when the aim is to get a user to sign up or download something, use content in a linear structure and allow it to end with the download (call to action) button. Similarly, when images are used, the content should direct to or complement it.