Draw Attention on Your Requirements
Most of the websites have grayscale – a white background and text is in black shade. At primary stage of making the website, the designers do not use colors. Some of the sites have black and white shades on background and images as well. But the logo, menu button and call to action option have brighter shades. This attracts viewers. On the other hand, when you are landing on the homepage of the site, you will see that the background color is blue and the text is in white shade.
Applying color is very important because it sets a mood for the website or your brand. Some of the sites use various shades of same color in different pages. It mainly makes you feel attracted to the site. The earthy tones really create a sense of professionalism and create an impression on behalf of the brand. Some of the unique sites use different shade combinations in a weird way. Even the shades also change with time so that the viewers do not feel bad seeing the same thing every day. The right selection of shades also depicts owners’ personality and taste of the designer.
Color in Image
The image also plays an important role in designing the website. You can see in some of the home pages that the images are in front and text is in the behind. Some of the sites have the minimum style, yet they look attractive for the color shade and images.
Offer Cohesion and Flow
The color is also useful to guide the viewer. It helps the viewer eyes to navigate to the particular position. The various shade schemes help users to remain cohesive with each other. Perfect shades and images create an impact on the viewer.
It is important that you keep in mind (at all times) that it doesn’t matter how wonderful you or your business are. All that matters is that you are capable of solving the other person’s problems. If you can do that, you will be well on your way to building a meaningful relationship with that person and they will (most likely) become your client in the future. Just as you were searching on someone else’s website to solve whatever problem you were experiencing, it is the exact same thing for the other person who is searching on your website for some kind of help. That is exactly why your website has to be everything that it should be (and then some). It is an extremely powerful tool and it is probably the only tool that is exclusively unique to you.
You may be wondering at this point what information you need to have on your website. It will be effective information that is important and relevant to the other person who is searching and ends up coming to your website. The elements that your website should contain are:
- Your introduction
- Address potential objections from your visitors
- Showcase your talents
- Position you as a subject matter expert (SME)
Those are the important elements of your homepage; however, it is often easier said than done when it comes to your actually incorporating those elements into your homepage in a way that is really, really effective. If you put yourself into the shoes of your homepage visitor, it will become clear to you that there are certain questions about your business that must be asked and answered.
- What does your business and your brand offer? After taking a look at your homepage, it should be abundantly clear to the visitor what you are selling. If it isn’t, you have done something wrong and you need to fix it pronto! An important rule of thumb when it comes to your website visitors is that you need to make it extremely quick and easy for them to find the information that they are looking for. Your information about your brand and your offerings should be clear and concise. Your objective is that you want your website visitor to feel as though you are the absolute best person to give them the information that they need. It is not safe for you to assume that the person necessarily understands what he or she is looking for. However, it is your job to convince that person (through your website content) that they want and need what you are offering. Your unique selling proposition (USP) should be crystal clear and there should be no room for doubt.
- What is your edge? It may very well be the case that many other people have businesses in which they sell the same products and/or services that you sell. However, it is your job to convince them why your offerings are better for them. You need to have something that is unique and fresh and really stands out and compels the other person to want what you are offering. In short, you need t0 have an edge. Let’s face it, there are very few businesses and business owners with products and/or services that absolutely nobody else in the universe is offering. If that were the case, it would be very easy for you to sell as much as you want and as often as you want.
- Have you successfully become trustworthy in the eyes of the other person? The bottom line is that nobody but nobody will do business with you if they don’t trust you. Would you? It is important to remember, however, that trust doesn’t happen automatically. It must be earned. Once you have been able to accomplish that, everything else will fall into place.
- Have you given the other person the ability to reach you? In other words, have you given them a call-to-action? This concept is so simple yet it is something that you, as a business owner, can’t do without. If you don’t provide the other person with a way to connect with you, you will not be able to get anywhere. Not only do you need to provide them with a way to connect with you but you must also make it extremely simple for them to do so.
Parallax websites create instant appeal: they stand out from other websites and engage several senses all at once. The slick interlocking elements in parallax style sites flow naturally up and down the page. They provide a user-experience improvement not seen since the beginnings of the Web 2.0 revolution. Not only can a viewer scroll up and down on parallax websites but with mouse gestures or intuitive hand gestures on touch-screen devices, a full range of directions can be explored in the second and even third dimensions.
These sites have the potential to be stunning and make a great addition to any website. Parallax sites can also be used as a front page for your business if you want to showcase your vision right from the beginning; this is a good way to introduce immediately visitors to your concepts. Parallax websites can also be linked to from a standard website as a promotional page for one of your products or services.
These sites also give the user much more freedom to explore. Parallax scrolling sites on the Internet allow mouse gestures with a combination of mouse clicks to navigate to the main area of the site. This type of user interaction can be used on parallax websites to create the illusion of movement and dynamics, which will keep a user engaged and potentially interested in your products or services.
The interactive elements of parallax scrolling sites are heavily influenced by design from touch-screen and mobile devices. As Internet users worldwide become more proficient and adept at using this type of natural gesture interaction with their machines, parallax websites are likely to increase in number.
Parallax scrolling sites can be constructed in a way to provide the user with an interactive story. If your content is of a creative nature, then this will give you a perfect reason to choose parallax websites for your next project! Well-known contemporary authors in a variety of genres frequently explore the merits of parallax scrolling sites to promote their latest works. Parallax sites seem to fit naturally with many of the visual arts as well and as such, they can be used to showcase any artist’s work in a very appealing way. Because parallax scrolling can also be combined with audio elements, telling a story with your website will also give you the option of including a sound component. Musicians will, therefore, find a natural ally in parallax websites when they are presenting their portfolio on-line.
Parallax scrolling sites can also be used to create many layers in a website, which can then be revealed as needed to tell the unique story that you want your viewers to see. Parallax sites make a natural vessel carry the arts to people all over the world.
You are not describing what you have to offer well enough
You might get noticed, but do you have what the client needs? A higher rate of conversion comes, for the most part, from answering the prospect’s questions. You must describe what you have to offer the best you can. There is no room for confusion in this area.
You do not seem trustworthy
If you are new out in the market, the level of trust is something you might not have generated yet, or well enough. Along with a shady description of what you have to offer, conversion rates might suffer, and you know it. So, take a look again at the second fact and up it with this one.
You are not engaging enough
If you want an improvement in the conversion area, then there is no room for one way conversations. Make your traffic feel involved in what you do. People like to feel involved and they love the feeling of belonging to something or someone. If you implicate your readers in your actions by, let us say, asking questions, then you might just win a little more conversion attention.
The website is just ugly
It sure does sound harsh, but the ugly truth has to come out from time to time. People do not like to see the ugly in life and a website is not exception. If you did not modify your website’s design in the last couple of years, you should consider hiring someone or doing it yourself. Get a hold of what is used these days and adapt accordingly.
The process of creating a sitemap is easy and straightforward. If your site has just a few pages (less than 100) you can manually create the map in a HTML document; however, if your site is large and has many pages it’s easy to create the map using software programs such as XML sitemap, XML sitemap generator, simple WP sitemap, and HTML page sitemap.
You should note that the various programs are ideal for different types of sites. For example, you should use a HTML page sitemap when your site is built using a content management system such as WordPress. A simple WP sitemap is ideal for sites that have blog content. For ideal results you should do your research and use the software that is ideal for your site.
To create a great sitemap you need to consider a few dos and don’ts:
Links: you should ensure that your map is linked to your home page. Linking like this ensures that search engines are able to easily find your content and follow it. If you have a small site, you can include all the pages in the map; however, if your site is large, you don’t have to include all the links.
This is to prevent the search engines from seeing your site as a link farm thus penalizing it. Remember that more than 99 links on a page makes search engines suspect your site.
Optimization: you should optimize the sitemap for search engines. For example, you should include a clickable anchor text.
Keep it simple
This is quite a crucial thing to remember when it comes to designing a website, it’s the idea that it always works best when it’s straightforward. You don’t want your website to be over complicated, it needs to be easy to use, and preferably needs to be responsive.
Have a plan
Ensure you know what information needs to be included, the tone, brand identity, what message you want to convey and which area you want return on investment (increase calls, revenue etc)
This goes hand in hand with the ‘keep it simple’ principle, users of your website what to find what they are looking for quickly and easily, so consider the user journey and how you can give them what they need abruptly. Try keeping the steps between different sections to a maximum of three, understandably this can be problematic but if you manage to do it, it will work heavily in your favour.
Don’t get too caught up in the aesthetics of your website and neglect the content. Your website copy needs to be just as good, it needs to be fresh, consistent and ultimately, very, very good. Most web design agencies can offer copywriting as part of their service so be sure to get a professional write it to help you stand out.
This is fundamental to getting a return on investment, having the calls-to-action such as a ‘sign up’ button or ‘click here for more’, high up on the page is very beneficial and will lead to more conversions.
If something on your website impresses someone, give them the option to share the page on their social media platforms. You could add Facebook, Twitter, Google+ or Pinterest buttons to your website to allow people to share what they find.
In between all this, what is the takeout for businesses? How this mobile or smartphone-mania will impact the market? Well, businesses simply can’t afford ignoring this trend where mobile users are giving more searches and queries to search engines. Which means, more people now use mobile devices to access the web and this has a lot to do with the ever-rising penetration level of mobile devices and their different variants. Businesses have to understand that the tastes and preferences of users are changing with a rapid rate and they need tending of the highest standard. In a nutshell, mobile-friendly websites are now indispensable.
So, businesses should look to get developed websites that are friendly to mobile users. This way, a huge market can be tapped in the same cost that any business has to forego in running their operations on a daily basis. In a sense, it’s important in today’s time to have responsive website and let business reach to more people. You have to understand that your website can be viewed on any device, be it mobile, tablets, desktops etc. and therefore, it has to be responsive. Only then can it deliver a uniform look and feel across devices and systems with ease.
More so, businesses can get responsive website designed and developed in two ways to tap into the potential of the market. First, they can let a separate website – with similar URL – to be created to cater to only mobile users and secondly, leverage a web development platform so that websites can automatically get it adjusted according to the screen size etc. Businesses should understand that Google is now giving more preference to sites that are designed and developed keeping in mind mobile users. After all, the purpose is to let users get unique experiences with their searches.
More so, mobile-friendly sites now enjoy superior visibility and presence on the internet. They are helping on-the-go users and enabling ease of accessing information and purchasing products or availing services. This is how businesses go on and achieve their sales, revenue and ROI goals with ease. On the other hand, not taking care of the mobile users will surely make any business lose out on lots of opportunity available on the internet. So, your business should hire a team of experienced developers to get you designed a website that is friendly to those using mobile devices.
This racket has been going on for quite some time and in fact I have worked for companies that did this. They are charging HTML coding prices for template labor. That is not to say that well built WordPress sites are not worth money. They are indeed worth money and they look great if done right. But let’s face it they are not worth thousands. If you are looking for a website and you are talking to companies you should be asking them if they are using WordPress or if they are writing HTML code. If it is the latter then a high price is to be expected But if it is the former you should not be getting charged more than a few hundred dollars. Some honest companies like mine offer well designed, professional, fully responsive WordPress websites for FREE. These companies make their money in content management by charging a small monthly fee to manage your content every day on demand. This approach is the most honest way to sell WordPress websites and I really hope people read this article before they get duped by a so called “professional internet marketing firms”.
The sad part is that it isn’t just a few bad apples doing this, every single web developing company offering WordPress websites are over charging ALL OF THEM. This is a travesty. So many people are also getting fooled by certain large companies that offer a free website with no upfront costs only to give them a big bill a month later when their trial expires. You have seen the television commercials for these companies. They lure you in with “free” and then hit you hard after they have your site established. Do not be fooled by these companies they do not use unique keyword planning on your site and basically duplicate css code over and over again for all their customers. Go with a freelancer or a one man operation that delivers free WordPress websites while offering low cost content management. You are more likely to have a better optimized result with a lower investment. I hope this article will be of use to you readers.
No matter what size business you own, credibility will always be critical for you. If people don’t find you credible, they won’t want to interact with you and you won’t be able to develop a relationship with them. When a person visits your website, that credibility must come through clearly. There is no doubt that you have the potential to make mistakes along the way. The reason for that is that you are human, just like the rest of us. However, if you are honest and you show that you consistently try to do the best possible job each and every time, people won’t judge you based on the mistakes that you have made. In fact, that will hopefully bring you closer to them because being human is an endearing quality and one that other people can relate to. It touches the other person’s heart. Of course, that is only true if you are able to succeed in spite of whatever went wrong. As you pick yourself up, dust yourself off, and proceed, you will want to keep some important things in mind.
- Make sure that your website is fresh and current: There is nothing worse than a stagnant website. Other people can always tell and it says a lot about you and your business. That may not even really be the case but that is the perception that other people will have. It also says that you haven’t put your website (and thus, your business) at the top of your priority list. It isn’t as important to you as other things are or you would be paying more attention to it. Of course, that is the perception talking again. It is your responsibility to get rid of that perception and create a new, more accurate one.
- Pay close attention to metrics: Although you may thing that they are not important, metrics are directly tied to your success and the success of your business. Tracking what works and what doesn’t work is, in fact, critical to your success. It is relatively easy to gather the metrics and there is generally no cost involved. There are a few analytics tools available online (such as Google Analytics), which are free and they work very effectively. If you track the metrics, you can quite easily tell what is working for you and what is not working. This will allow you to adjust and revise as you see fit and it may make all of the difference in the world to your results.
- Pay attention to the back end of your website: If you don’t have much (or any) knowledge of development, it is a really smart idea to work with someone who does possess that knowledge. Nowadays, more and more people are building their website (or having their website built) on a blogging platform (such as WordPress.com or WordPress.org). If you do it yourself or you get someone else to work on the development end of your website, the blogging platform is a really sensible idea. There will be a lot of plugins offered of which you can take advantage but only you can decide which ones will work well for your particular business. It is definitely recommended that you look at each and every plugin to figure out which ones you need.
- Take advantage of the mobile device trend: As you are probably well aware, the majority of people in business today don’t just sit behind a desk all day long, five days a week. Many people are on the move. However, that doesn’t mean that they don’t stay connected. It is just that they get their information in a different way–on a mobile device. That means that you need to step up and accommodate those mobile device users. It is not just a thing of the future. It is here now and if you don’t embrace the concept, you will be missing out on tremendous opportunities for your business. There are certain adjustments that you will have to make so that it is compatible with mobile devices. It will be well worth the time and effort.
- Let the content stand on its own: There is no doubt whatsoever that your brand and your products and/or services are amazing and that there isn’t a person around who shouldn’t own what you are selling. However, if you don’t express that to the right people, they won’t know about it and they may not realize that they can’t live without it. That is where you come in. Of course, it goes without saying that your content must be extremely well written. It must also be compelling, valuable, educational, helpful, it must satisfy the needs and wants of the other person, and it must have the ability to solve the other person’s problems. If you can accomplish all of that with your content, you will be golden.
- Social media is one of the best tools in your repository: If you are going to succeed, you must understand that social media will be an important tool to help you do just that. Social media affords you opportunities to reach people in ways that you could not even have imagined in the past. It is important that you recognize its value. It is important that you remember how important it is to consistently connect with other people online. They need the benefit of your expertise and you have a need to share it with those people.
- Stay away from the hard sell: Ultimately, as a business owner, you have the same goal as everyone else. To sell your products and/or services. That doesn’t mean that you will not need to sell your offerings at some point. It just means that you should take that approach initially. The only thing that should concern you in the beginning is giving the person the benefit of your expertise and building your credibility. Once you have done that, the rest will follow naturally and easily.