The success of websites relies on the incentives given to encourage visitors to register their email. Email registration allows the website to use alerts or newsletters in following-up with visitors later on. When a website does not exert effort to get the visitor’s email address, it is less likely for the visitors to return.
A number of the most successful websites on the Internet lets their users generate above 99% of their content. eBay and Monster.com are among those that build communities by allowing the users to do the talking. Users can also participate in building websites through user product reviews and ratings at Amazon. A website should encourage loyalty, enthusiasm and belonging. It should motivate you to become involved through your questions and comments.
Navigation should be easy and simple for users. They should know exactly where they are, where they can go next, and how to go back to where they have been. They should find it effortless to navigate from any area in your website to all the major areas. Your persistent navigation should mirror the depth and scope of your content. It should give a fast and easy access to customer service. It should be intuitive and consistent all through your site.
As per research, you can change the top-level navigation when the nameplate and URL are changed as well.
User Task Depth
The website should encourage you to move on to the next step, that is, to ask for more information or to purchase. It is not surprising to know that the top task for content sites is to acquire more detail on news headlines. On the other hand, users are most likely to complete a purchase on eCommerce sites. When it comes to retail websites that entail the shipment of physical products, users are taking care of different customer service tasks, like returning or canceling an order, or reporting a delivery problem.
With proper affordance, something linked should look exactly the way it is. There should be no color-coding or underlining with something that is not linked. With good affordance, you do not make the user drag his mouse over the page to look for links. A website publisher is required to understand the way different age groups anticipate a website to work.