Have you not seen plain-looking sites including big search engines that are very successful? There are clearly other web design areas that need to be addressed by the website designer. Usability is one of these areas. It is all about helping your visitors access the information they need to take the action you want. In order to ensure usability you should know the purpose you have for the site. Do you want to provide products, services or information through your web portal?
This is the question you want to answer prior to creating a usable website. Besides usability you must focus on creating an informative site. Whether you want to sell something or just educate people, content is king. Web visitors look to read about a service or a product prior to making a decision to buy it. A few sentences on the main page are not adequate. Your web design expert should take the time to write and publish a page that gives a detailed listing of features of each service or product you have.
Visitors do not only want an informative page. They also want it to be easily accessible. Pages that inform the customers about the things you sell must be the easiest to find. One trick that always works is putting crucial information right under their noses. If you do not overcrowd your main page, then a link to a page that offers extra details should work just fine. A site that is easy to navigate is extremely important. Good web designers are aware of the importance of creating a good navigational system.
Because you will not always get a web user who is experienced with internet usage, have the navigation bar set across all pages. By so doing you will remove confusion in the user’s mind and encourage them to obey your call to action. Visitors will also appreciate short cuts to different spots. Instead of forcing them to get back to the home page to visit another page on your site, place direct URL links on all places you consider logical.