Improve And Create Sales Leads

Designing an attractive website

The website designed and developed for a company must have information about the company and the products or services provided by the company. The website should also be easier to navigate for the website visitors. It is good to get customer information by placing a form which should consist of queries regarding their needs.

Email auto-responder

Customers will be provided with an optional option which will ask for your email address if you are interested in receiving auto-responder emails from the company in the future regarding the latest launch of their products or any discounts for their products. Companies can attract customers for auto-responder emails by providing them with a free product or product discounts.

Include tell-a-friend script

By including a code that would allow the site visitors to even add their friends for the auto-responder emails, those friends will also receive email about your website which can help improve the sales leads of the products offered by your company.

Using social networking websites for promoting business

Website owners can create their own pages in the social networking websites such as Facebook and LinkedIn as a means to promote business. When a customer became a friend or fan on your company page in the particular social networking website, all of the users within their network will learn about your business page and the products or services it provides.

Using news sites for promoting business

Publish a press release on some well know news sites. Express the unique points that make your company different from others and the content for Press Release must be simpler too. Choose the news sites that allow you to place a link that directs the site visitors towards your website page.

Offline Generation

  • Participate in trade shows that are relevant to your industry. It is also an opportunity to provide visitors in the show with a hands-on experience regarding the products or services offered by your business.
  • Placing advertisements of your company within local newspapers or radio stations is another common way of generating sales leads. The ads can help readers to give a call to one of your sales representatives or can help them visit your website.
  • Direct mails are still one of the most preferred methods of enhancing the sales leads. Take in to consideration the demographics and the income level of the people before sending mails to them. The emails must be sent for the right kind of audiences and thereby increasing the chances of generating sales leads.


About Emotion in Design

Foundation of good design

A couple of things form the foundation of any good design, whether the design is emotional or not. Why are we talking about the foundation of a design here? Think of the construction of a house. First, you need a solid foundation; then, you can start to plan the division of space and build walls. In Web design it’s the same; you need to know your internal design goals, who your users are and in what context they will use your website. Once this groundwork is done, you can get started on the design.

Internal design goals

Before you get started on anything, ask yourself what your own goals are. This does not mean you should put yourself at the center of attention for the rest of the process, but it is important to know what image you want to communicate, what your values and visions are, and how you want others to see you. With this knowledge at hand, you are armed to be very clear and consistent not only in your actions, but also in your appearance. A certain amount of continuity and predictability adds to your reliability, which is important for getting people to commit to a relationship with you.

Prospective users

Know who you are designing for. Your future users will be the people who purchase and use your product or website, so make sure you know what they want. General demographics will give you a rough picture of who you are targeting. By drawing a clear picture of their goals, how they are going to use your website, and what matters and doesn’t matter to them, you will learn how to target your users. Without knowing your prospective users, designing something relevant that is both usable and pleasurable will be quite tricky.

Context of use

Finally, think about the context of use. Knowing the situations and circumstances in which users will be visiting your website is valuable. Consider possible emotions that might be involved, and find out which role you and your users play. Be aware that knowing the context of use will make it easier for you to understand your users the moment they visit your website. It will help you reach out to your customers and to communicate with them more effectively.

How to invoke emotion?

There are a number of different avenues taken to implement successful emotion in design. We can target emotion in the company – identify the emotional qualities of the business and its products or service. At what level does the business stand out from competition? Does the company have a heartfelt story? Who runs the company, and do they have a story? We can target emotion in the market – how do you connect with your customers and satisfy their needs? Market positive emotions. This may be done by inciting mystery, curiosity, hope or anticipation. Play on their heartstrings with negative emotions such as fear, frustration or need. We target emotion in ourselves as the designers – put your personal touch into design, your attitude, experience and emotion. Who are you designing for? How do you connect with them? How can you make that important click? Namely, identify the qualities associated with yourself and your client, their uniqueness and make them appear inimitable.

Relationships: sex, family and life matters

Designing a concept, product or service can be paralleled to building a human relationship; a friendship, a marriage or a family bond. Building rapport with your consumer base is the most important take-home message for any designer. Building trust, dependence and confidence in a relationship are the keys to making it prosperous. Emotionally manipulating consumers is a quick fix strategy often employed by start-ups, but a technique that will only give short-term success if you cannot keep up rapport. Design must be genuine, or else the consumer will move onto a successive superficial fix or look beyond you to find something long-term and guaranteed.

Building relationships with empathy, sympathy and sentimentality – grasping emotion

So, from our analogy between building relationships and designs we can see how important it is to be honest, welcoming and determined to pull through with the service you provide. Emotion in design is not intangible but you must think beyond simple feelings and grasp deeper and meaningful thought. You may start with simpler emotion such as fear, love, anger or pride but always strive to dig deeper to emotion such as empathy, sentimentality, tenderness, protectiveness or sympathy. The more you delve, the more distinctive and specified you become, the more efficacious, overwhelmed and heartfelt your transmission will be.

Convey your message with deep emotion and connect with integrity. Although you must show empathy to your client you must also be able to critique, be a cynic and be honest. Be moved by the concepts you are building, explore the mindset of your client, be as thrilled with the product or service as your client is, share their excitement.

Insanely Design Sites for Creating Content


Although more of a photo editor, PicMonkey gives you the ability to add in design elements such as text, graphics, and textures. They don’t have as many design options as Canva, but they’re still easy to use and have plenty of photo editing elements. is mostly templates for infographics. You choose the design you want and then you fill in your information – presto, you have yourself a professional looking infographic! But can be used for more than just infographics. Pick a design and edit it any way you want. That means you could make that design into a flyer, poster, or visual content.


Also more of a photo editor than a design program, Pixlr is reminiscent of Adobe Photoshop. It packs plenty of filters to apply to your images. Like Photoshop, you can draw on your images, smooth them, smudge them, blur them, draw shapes, and apply text.


YouiDraw gives you three options to choose from; Drawing, Logo Creator, and Painting. Drawing gives you templates for banners, buttons, infographics, business cards, gift cards, advertising, invitations, posters, t-shirts, and more. Logo Creator creates vector logos, icons, and web elements. Paint, on the other hand, is just that, a paint program. You can upload a photo and use brushes to paint, add text, or draw shapes.

Creating Functional Website Design

Make navigation easy and quick

You would want to have clear and concise drop down menus. It pays off to show the user’s path to the respective page so that going back is easier and faster. It is best if you use the same type of style and colour for all buttons which the users can click on. This will not only help users to find their way around more quickly. They will find it convenient to make payments and provide information and this will certainly make them come back.

Use graphics and images to enhance user experience

When users scroll down a web page, they want to find the things which they are looking for easily and quickly. If you use primarily text, you may ruin the experience for users. The use of graphics and images will make browsing through the website easier and more convenient. You can readily achieved a unified and elegant look as well.

Give users in-store experience

It is always a good idea to create a website design with a traditional store in mind. This will help you with creating the different product categories and with making visitors feel comfortable. Create categories based on product type, features, specifications and use. It is best not to put a single product in several categories as this can create confusion. If users can select from several options for getting to the product which they want, you should start with the most general categories such as model and then get down to the more specific ones like colour.

Importance of Overhauling Website

Because of the speed at which technology evolves on an extremely regular basis, it is critical to your business’s success that you keep up in every way possible. That includes periodically overhauling your website’s design and functionality. If you overhaul those aspects of your website, you will not only attract more visitors to your website but you will also succeed at inducing them to stay on your website longer than they would have in the past (in most cases). Of course, it goes without saying that your website must be user-friendly, clear, concise and extremely effective. However, if you notice that you aren’t getting the number and quality of website visitors that you expect, you need to look at what you have and make changes that will give you what you want. At this point, you may be wondering if you actually have a need to overhaul your website and you may also be wondering how you can tell if you need to overhaul. Well, there are certain signs that will let you know what you need to do.

  • Your website doesn’t respond easily: A very large number of your website visitors are using mobile devices to connect with you. If those mobile device users are trying and not succeeding to connect with you because of a technical issue on your website, that is a sign that you have some overhauling to do. Having your website be responsive to the mobile device user will take some work on the technical end to prepare for that. It is far from impossible but it is definitely necessary. The bottom line is that if a person who is trying to connect with your website from a mobile device can’t do that easily, that person will move on to another website that is easier to access. It isn’t worth your banking on being so amazing that the person will have the patience to stick with you because that person will not stick with you.
  • You have features that aren’t used on your website: Initially, when you first launched your website, you may have had a difficult time figuring out which features would be popular with your website visitors and which ones would become obsolete because of lack of interest on the part of the visitor. Also, there may have been some features that made sense to you when you launched your website. It is entirely possible that those features no longer make sense. If they are no longer being used, you should eliminate them so that you can use the space for useful features that people will want to use.
  • The reason behind the existence of your website no longer applies: Going back to the concept of obsolete features, the same concept may apply to the existence of your website. Of course, it is entirely possible that your business has evolved to such an extent that a lot of the information on your website no longer applies. There is an excellent chance that you have incorporated social media and other online tools in your business’s marketing strategy. Of course, that should definitely be reflected on your website and featured prominently. In that case, not only will you need to overhaul your website but you may also need to think about rebranding entirely.

Making important changes to your websiteAs you are considering the necessary changes that you are going to make to your website, there are many different options that you should keep in mind.

  • The visual aspect: Even if the visitors to your website know exactly what they are looking for and they go directly to those pieces of information, the first thing that they will react to when they visit your website is the visual aspect of it. If your website is not aesthetically appealing, they may not go any further. The last thing that you need is to experience an increased bounce rate, especially when you can do something to change that situation. You can use a modern design and fresh, happy colors. Your graphic images will also be very important. It is important for you to understand that it may not cost you a significant amount of money to achieve this. Of course, you will have to spend some time thinking about what you want to use and then either implementing those changes yourself or getting someone else to implement them but a lot of what is available to you may not cost very much at all.
  • Make your website easy to navigate: Your overhauled website should be very easy to navigate and it should be fast. Generally, people are busy and nobody wants to waste time. They simply don’t have the time to waste. Remember your concept of clear and concise. If you stick to that, you can’t go wrong. Another important thing is to update your website content frequently (although it is not necessary to become obsessed about updating it too much). There is nothing worse than stagnant content. It gives your website visitors the feeling that you don’t care enough to pay attention to your own website.
  • Deliver on your promises: If you communicated with your online connections and that communication made some sort of promise. You must make good on that every time. Simply, if you promise, you deliver. It is your reputation on the line and you must always make the other person understand that you are a person of integrity and that your business will always be run the same way.


Improve User Interface Design

Padded Links

Usability inspection focus should be on improving the usability. Links on the page are the area in which a user clicks if they want to go to a different destination for additional content requirements. Link size and space is restricted to the height and width of the clickable text. This clickable space can be increased for greater usability through padding or changing the link to block element. A larger size of the clickable area highlighted with a color makes identification easier. Padding should be done to make the link rise up.

Typesetting UI components

Correctly typesetting the UI elements is essential as users make use of these buttons on a regular basis. They require them for reading labels on buttons, tabs, and menu bars continuously as they browse a web page. These UI elements are always in focus. Well-polished UI elements give a pleasing user experience by appearing pleasing to the eye.

Ease of Use by Systematizing

Using contrast and a system of highlights can help in drawing attention to the most important areas of the page. For example, black text can be used to focus on chosen features, while using grey text implies that users can roll over it to get additional information. The color contrast used should be strictly adhered to throughout the website so that information remains consistent across the pages. This keeps details for every product or service to a specific side of the page (left/right). Systematizing the design improves ease of use.

Visual Appeal

Color is an important tool to gain attention and improve visual appeal. A dark shade against a light background would immediately attract user attention. Elements that require immediate attention (donation, important news, price fall, etc.) can be highlighted in the brightest of colors. Warmer color shades such as red and orange are naturally bright. Their visual appeal can be further enhanced by setting them against colder color tones such as blue and green. Red against black, orange against blue, and pink against blue are contrasting color options.

UI Element Separation

Every UI element should be adequately separated by white spaces so that the readability of text is improved. If elements appear too close to each other distinction is not established. Website designers should focus from a distance to ensure element blocks are separated by white spaces and are not merging into each other.

Adjustment of spaces between letters in a word can be done through “tracking”; which can be done using CSS using the “letter spacing property”. Effective “tracking” improves the aesthetic appeal of headlines making it appear more original.

Delight of Website Designing

Workability: In 21st century speed is the way to life. If your site isn’t fast enough, sorry to say you haven’t done justice to your business then. None can really afford to wait for long for your site to become operational. In our informal studies on the online behaviour of customers, we find that a customer doesn’t spend more than 3 – 4 minutes on a page.

As such, please make sure that your site is fast enough for hooking onto the customers for long that in turn maximizes your opportunities to sale.

User friendly navigation: Enlisting of products and services on your site must be done in an order keeping the customer concern in view. You cannot expect your online visitors to spend minutes in search of the product/service that they want. A cumbersome navigation system always frustrates and drives away your customers to the competition. Having great stock online doesn’t guarantee your success!

Display: Safe displays must be maintained through and with the help of HD (High Definition) photographs and videos. It will increase your customer experience over the virtual world in one hand and will increase your propensities to sale on the other. Based on the nature of your business, think passionately as to how you can maximize customer experience. It will give you the much needed impetus for incorporating changes as and when required.

Always replenish online store with the latest photographs and videos so that customers don’t feel bored on visit.

Payment option: Add as many payment options as you can and give priority to the customer convenience. This surely goes many miles in your favour.

Need Of Responsive Website Design

It is clear that the web is more utilized by smartphones and other handheld gadgets. With the introduction of smartphones, tablet PCs and PDAs, the circumstance has drastically changed and today we have individuals utilizing web through their innovative yet effective smartphones.

For many reasons, individuals get web surfing from their fingertips much simpler than sitting before a desktop or laptop throughout the day. This has made a huge effect on the web market. To such an extent that Google and other search engines, like Bing and Yahoo are presently accentuating all designers to make their sites mobile friendly.

As a designer, you begin with modifying your older site by deleting the zoom surface zone. To start this, you ought to realize that website pages are downsized to have the capacity to show full-sized pages on any device.

Likewise, numerous pages don’t experience issues showing words and numbers, yet showing pictures is another story. Frequently, website pages that are not customized for cell phones are crashed during surfing. This is the reason it is important to design a website that can be seen on numerous sorts of screens. Conventional websites with pictures are adjusted with element picture scaling systems. Besides, the same strategy is applied if the page contains any embedded videos. Essentially, picture scaling is accomplished by utilizing CSS with most extreme pixel width for all pictures contained on that page. This helps client in resizing the picture without distortion or negative pixilation impacts, which diminishes quality and resolution. Picture scaling is supported on nearly all browsers today.

Another imaginative innovation is the combination of touch design support. This is basically a touch screen interface that needs equipment touch screen support much like what’s a standard on numerous smartphones nowadays. There is more advancement on its way that will make responsive pages more exact and responsive than what we are seeing today.

About Building Trust Through Web Design

One can understand why shoppers feel this way. New stories of fraud come out in the news every day. With phishing schemes, Trojan viruses, worms, and other threats unintelligible to people who aren’t up-to-date on technology, every link we follow on the web has the potential to download something malicious onto our computers and invade our wallets and our privacy.

With all this distrust in potential clients’ minds when they visit a new website, what can less savvy entrepreneurs do to make sure their website reflects their own trustworthiness and the validity of their products?

This is why web design services exist. These companies specialize in consulting with their clients to understand their vision and translate it into visual appeal. A good web design service will take the time to understand your business. They take into consideration your desired customer base. Then they help you generate content to appeal to potential customers, and take time to convert it into a visual product that will eventually translate into sales.

Web designers are responsible for knowing how to make your site load quickly. The elements of the home page need to load within two seconds. They understand the technology behind making this happen – how to format the pictures, what development framework to build the site on.

Web designers know graphic design. There is a big gap between your idea of a logo in your chosen colors, conveying a crisp, professional (or country, down home) image, and actually transferring that to pixels on the screen. You need a service that can do this or tell you where to get it done. A web design service will help you create a unified impression across the pages of your website.

Finally, proper web design should help drive traffic to your site. The right URL’s will contain keywords that help your site appear higher in Google results. Your content matters as well. If you are just sitting down and using “stream of consciousness” to ramble along with your thoughts, chances are you aren’t focused on the keywords potential clients are searching for. Perhaps you could use some help sharpening the focus of your material to draw web traffic. Again, a web design service will either know how to do this, or know how to get it done.

In short, the proper web design service can make or break your sales strategy. Do you want to project a professional image on the web? Then work with professionals to design your site.