Reasons Responsive Web Design Fails

Unappealing images

The development backend will automatically resize images to fit devices, but it’s still important to evaluate images on high value pages such as the homepage and service pages. Perhaps your product images need updating because the details are too small-it’s OK to scrap images for the optimized site in favor for others that will complement the mobile experience. Additionally, scaling down the total number of images of a webpage will help load times.

Annoying ads and popups

Be sure to remove all ads and popups from your mobile and tablet sites as these are not easily modified for mobile devices. They also slow load times and are difficult to close out of when using a smaller screen.

Long videos

Your current developer should know to implement an HTML5 video player so video streams smoothly over mobile. Additionally, watch your video on a mobile device to experience it as your visitor and modify the time and quality if needed.

Unfriendly navigation

Navigation is critical to a successful website-regardless of platform. There should be a responsive equivalent page to every page on the native site. At times, a responsive site may even feature more pages when copy needs to be broken up to attract visitors. Additionally, the navigation menu on the responsive website should be “finger friendly,” meaning the navigation bar is large enough for user to tap on their smartphone or tablet.

Icons in Usability

Icons are effective medium to define meaning in a small space as compared to text. This becomes all the more important in an era where screen sizes have shrunk and responsive design standards have made it mandatory to redefine design as per the screen size. Icons raise the intuitive element of web design – an important design standard.

Icons can be both simple and complex. Although simple icons reduce the need of learnability, complex icons are designed for niche areas. Simple icons are meant for users who are beginners and should understand the brand meaning with the least effort at a quicker pace. Complex icons might require a steeper learning curve but are useful to explain complex ideas in a smaller space. Organizations even train their employees to understand complex icons with inherent complex meanings. Icons gain importance when language barriers exist. Icons serve as a means to rise above this barrier through visual representation of text. In cases where legibility is an issue, icons work well to pass on the inherent message of the brand/product and services to people who are not literate enough.

Purpose of Icon for User Interface

For small screens, icons can be enhanced by touch and serve as good targets. The toolbars and navigational menu items have more space to be displayed because icons free up a lot of space that would otherwise be used by text. Memorability is enhanced by using icons because pictures register for a longer time in the brain as compared to text. Hence, icons stay fresher in your mind, making it easier for users to recognize them. Icons enhance the visual appeal of the design and consistency reinforces a product or service class.

Problems Associated With Icons

Regardless of icons being a powerful visual tool to enhance usability of the user interface, icons do have certain issues. Sometimes instead of enhancing usability, icons can cause ambiguity and text labels become necessary to communicate meaning. If there is vagueness in icon design, the presence of a text label becomes vital (rather than allowing users to play a guessing game).

Different culture and backgrounds interpret icons and images differently, which might sometimes affect the consistency element of the icon. For example a checkmark means correct in Britain, but incorrect in Sweden. For icons that are aimed towards a single language/culture, it is advisable to provide text for users over a diverse age range, having different technical abilities. A roll over text should be provided for older users or users who are low in technical competence. Applications with highly important actions should be provided with text labels for audiences of all sorts. Complex applications, which require effort in understanding and learning, should have text labels alongside the icon. It is possible that enhancing simplicity might otherwise increase design complexity (cognitive load) and reduce audience learnability.

Icon Designing

An icon works well on mobile devices as there are fewer elements on a mobile screen and the icon stands out among other elements. The case reverses when the screen size is enhanced. In such cases the icon size should be larger and navigation should be visible and not hidden beneath the icon. This provides greater visibility to menu options and avoids usability issues of the design.The focus should be on enhancing memorability for the users. The icon should take just a few seconds to convey its message and meaning. The design should be catered around the specific functionality and characteristics, rather than just visual appeal and graphic image. Icons should be tested on memorability (to check intuitive nature and brand reinforcement) with users to gauge effectiveness.

Carefully designed aesthetic icons with text labels increases both appeal and reach for all types of audience. The focus of the design should be to transcend language and cultural barriers to stand out as a truly global icon.

WordPress Maintenance

Update the WordPress Core

Since WordPress is updated on a regular basis, you can enjoy new features for better functionality. If you don’t update the core, your website will lose its stability and security. As a result, it won’t give you the required level of performance. Besides, it can have a negative impact on your search engine rankings.

Update the Theme

Theme is what gives a specific look to your website. Just like the core of WordPress, themes are updated and improved on a regular basis for better performance and security. If you use an outdated theme, it will limit the functionality and security of you site.

Update Plugins

Basically, plugnis are tiny pieces of software that you can install on your WordPress site. They can provide more features in addition to improve the functionality of your web pages. You can choose from a lot of plugins to do a lot of different tasks, such as creating forms and including visual effects.

Therefore, you may want to add important plug-ins to enjoy the additional features. This will help you prevent malfunctions and security issues.

Create Off-site Backups

WordPress is a stable platform but that doesn’t mean it is quite invincible. If a hacker hacks your site and destroys valuable data, you can use your off-site backups to restore the content. This will save you from frustration as you won’t have to start from scratch. Therefore, you may want to create off-site backups on a regular basis.

Security and Protection

WordPress gives a lot of importance to security. Despite the fact that the platform is regularly updated, hackers find new ways to hack websites. Therefore, you may want to monitor your website and make sure it’s secure. The bad news is that major search engines will blacklist sites that are infected with malware. As a result, your website will lose its presence in search engines.

Since a hacked blog or site is a security risk, it can spread malware and other malicious pieces of software. Therefore, you may want to make sure that your site is secure and protected.

Fix Broken and Dead Links

If you have too many broken or dead links on your site, it may be a turn-of for your visitors. Actually, deadlines create bad impression on your visitors and they will think you don’t care about your site. Therefore, you may want to scan your site and fix broken links on a regular basis. This way your visitors won’t run away and will keep visiting your site.

Aside from this, dead links can have a bad impact on your search rankings. Having too many broken links means your website is stale and has low-quality content.

Remove Unused Plugins

Although unused plug-ins are harmless, you shouldn’t have them on your site. The reason is that these plugins can cause conflicts and may have a negative impact on the speed and functionality of your site. So, you should check all your plug-ins and get rid of the ones you don’t need. This will keep your site stable and you won’t have any type of issues with speed and performance.

Remove Spammy Comments

If your WordPress site has a blog, you can generate a lot of traffic in addition to develop your brand image. Aside from this, your blog comments can provide value and extra information for your visitors.

The problem is that spammy comments have a negative impact on the reputation of your blog. Therefore, it’s important that you remove spammy comments as soon as they are posted. You can also install a plug-in that will hide spammy comments. So, you don’t have to remove these comments one by one.

Build a Website That Converts

Call to Action

The call to action button of popular websites is not only large and conveniently placed, but it’s also tested regularly. For instance, Mozilla experienced higher downloads by replacing their old call to action slogan, ‘Try Firefox 3’ with ‘Download Now-Free’ slogan. This call to action is not only attention grabbing, but also urges the user to act.

Check out Process

Statistics reveal that almost 96% of customers visit your site, not with an intention to purchase, but to window (or in this case- web) shop. When such customers are converted, you cannot bore them with unnecessary details- this only discourages them. You can also allow them to log in using their Facebook or Twitter account and then proceed toward payment. In most cases, providing email is enough. The questionnaire can be left for another day or when the customer is informed about the status of his order/delivery.

Clean and Clear Navigation

A simple and uncomplicated navigation helps people to find what they’re looking for. The main things that people often looking for during online shopping are, products that are similar to the one they’re purchasing/planning to purchase, reviews, deals, etc. For instance, when customers purchase books from your site, you can recommend similar books, thereby prompting them to probe further. If all of these are clearly mentioned, then conversions would naturally be high.

What’s in There for the User?

This is undoubtedly the most important of all- what does the user get. There should be a unique proposition compelling enough for him to make a purchase. Why should customers choose you over your competitors? Is the product free? Is it first of its kind? Do you offer money back guarantee? Do you offer free shipping or free trial? Have your products been endorsed by a celebrity/ news site? Give customers a reason to shop through you.

Poor or Boring Content

It’s better to have no content at all than to have content that is boring or irrelevant. Driveling on about the glory of your products is only going to bore your users. Align it in a manner that it leads towards an action. For instance, when the aim is to get a user to sign up or download something, use content in a linear structure and allow it to end with the download (call to action) button. Similarly, when images are used, the content should direct to or complement it.

Crowd Sourcing for Designers

One of the many benefits of crowd source design is that you get to set your own working hours. You work to deadlines, so if you feel you can finish in time, you have the time to go to coffee with friends in the morning or enjoy that longer lunch with a family member.

If you were working in an office, you would be working to set hours without giving you the freedom to manage your time as and when you want.

The biggest advantage to this, is some people tend to do better first thing in the morning, while others reach their peak later in the evening. When you work for yourself in your own space and to a deadline, there isn’t anyone to tell you that starting work at 8pm isn’t possible.

You can work when you want ensuring you do the best results and meet your deadlines on time.

You get to enjoy flexibility in your work. Rather than working on the same or similar jobs day-to-day, you can choose which projects interest you. This enables you to add diversity to your working experience, creating new ideas and coming up with results for clients that work and can help them do success.

Crowd source design offers you a chance to build your portfolio. Your portfolio is important to help you win over customers in the future.

The bigger your portfolio and the wider range of projects you have worked on enables future clients to see work you have completed in the past, helping them decide if you are the right match for their company moving forward.

Instead of being forced to take on jobs from employers that you have no interest in, with crowd source design you get to choose the jobs that interest you. It’s a fact that when you feel passionate about something, you will do well.

When working on jobs that have little or no interest to you in any way, it is exceptionally difficult to stay excited and motivated. Through crowd sourcing you are in control to bid on jobs you feel match your creativity, style and can give you that motivational boost to exceed in your design.

Crowd source design also offers designers a chance to build their confidence, knowledge and experience. It’s a chance to compete against other designers, some with more experience than you.

It’s a chance to really put your knowledge and design skills to the test, coming up with creative ideas to win projects and do success, helping you push your business send in a highly competitive market.

You become your own boss. This is one of the biggest advantages out there. While working for a boss and receiving a regular income is a great opportunity.

Working for yourself, reaping your own rewards and achieving your own success is a fantastic opportunity for any designer who wants to stand on their own two feet in a competitive business environment.

Art for SEO and Web Design

Optimizing a website is possible for both personal sites and blogs as well as corporate websites and eCommerce stores that offer both services and merchandise. Whether you want to promote a brand or if you are interested in sharing your own work and portfolio, search engine optimization is useful for all webmasters and those interested in growing an online presence.

Search engine optimization not only helps to attract new visitors and potential customers who are genuinely interested in your website, but it also helps with boosting your professional reputation and credibility in any industry you work in or represent with your website.

Professional graphic artists understand the importance of design when it comes to appealing to potential loyal visitors and long-term clients or customers. Any time a visitor finds a new website, he or she only needs a few seconds to determine whether or not they want to browse the site any further. Understanding the importance of design and why it matters can ultimately help to reduce your website’s overall bounce rate.

A website’s bounce rate is the percentage of users who leave a website after viewing only one page, often the page they landed on by directly typing in the URL or from a link referral. The better your design is to your visitors, the more likely they are to spend more time browsing your site and the content you have published.

Ensure your website’s design is visible in various browser sizes and within different operating systems. Additionally, website design that is responsive and that also loads well within mobile phones and tablet devices is also highly recommended if you want to reach an expanded audience.

Web Design also matters for users when you are trying to reach a specific audience or a target niche demographic. If you want to truly resonate and connect with your audience, giving them a design or layout that is relevant and appealing to them personally is key in keeping them on your site for extended periods of time. The longer you are capable of keeping visitors on your site, the easier it becomes to generate potential sales leads while also getting your users more active and engaged with the content you share and promote.

Whenever you are creating a website and you want to focus on the overall design and appeal of the site, it is important not to forget to incorporate SEO, or search engine optimization. SEO is imperative to grow websites organically and throughout search engines such as Google, Yahoo! and Bing, some of the biggest search engine companies to date.

When you want to implement a new design for your site, be sure to ask any professional you are working with about the effects a new design change may have on your site’s overall page ranking as well as your current optimization within search engines.

Additionally, it is also important to keep in mind the overall speed of your website and its average loading time for each page of content you have published. Ensuring you have a web hosting company that is capable of providing you with the loading speeds you need is another way to help with search engine optimization and improving your website’s overall page ranking.

The faster your website loads with each visitor, the easier it becomes for virtual search engines to crawl your website for keywords and relevant content. Compare web hosting speeds before selecting a company that is suitable for the traffic and page views you currently receive or the number of visitors you predict you will receive in a month’s time.

If you are in need of a revamp for your website or your brand in its entirety, consider looking for a professional graphic designing service to assist you throughout the process. Working with graphic artists who also specialize in branding, SEO marketing and understanding the importance of art and SEO with web design is necessary to create an online presence that reaches any intended target audience or demographic that you have in mind.

Once you have made the decision to work with a professional graphic artist, you can then begin to compare portfolios of professionals right from home, online. Reviewing and comparing portfolios of artists who specialize in web design and SEO is a way for you to find a designer who is professional and right to help you with your site’s revamp.

Working together with graphic designers is one way for you to create a website and online presence with maximum impact. The more closely you work with a professional designer who has experience with SEO and design together, the easier it becomes to create effective marketing plans while reaching your audience on a personal level.

Concept of Responsive Web Designing

Trendy templates have the power to attract more visitors than those that resemble as static posters on the screen of the computers and other communication devices. Recently, there has been quite a change in the way they are being designed. With the various new trends that are rising, there is also difficulty of designing and creating the business websites.

The evolution of various hybrid and hand held communication devices such as mobiles, smart phones, and tablets, the web designers are changing from traditional web designing trends to responsive ones. Responsive web site can be defined as one that has the capability of adapting itself to a wide array of screen sizes without compromising on the user experience. This enables the website to adjust gracefully according to the device viewed on by the concerned users. Before the evolution of responsive web designing, designers are required to create multiple versions of their client websites so that their sites runs perfectly on different kinds of internet enabled devices.

Now with this technique, the owners are just required to have a single version of the source code with a single content management system. All the content such as its addition, deletion and updating can easily be carried on by modifying this source code thus saving the cost. Of late, small businesses are turning to responsive web site design (RWD) to take advantages of the benefit associated with this new technique of RWD. The following are some of the advantages of RWD as mentioned herein below.

  • Response Web Design (RWD) is helping in eliminating the need in developing distinguishing mobile sites as this technology offers the gadget owners to have surfing ability to access the web browser on their smart phones or other gadgets.
  • Developing the web design has become quite an easy task as by using this technology, resizing of the images, texts and buttons to maximize the screen dimensions can be developed very fast for easy readability as per the device being used.
  • The updates are easier to be done at one place with the concerned developments to be seen as a whole part.
    Thus, with the above-mentioned advantages the RWD technology is fast catching up in the field of web designing.

Improve Web Design

Choice of The Right Colors

Who pays attention to colors? Every one! You would be surprised the roles colors play in your life, without you being consciously aware of it. It springs out your emotions and attitudes so the right choice is vital. While men and women both prefer a different set of colors, a blend of both for appropriate uses is the key to achieving a good web design. The common connotations that each color represents also need to be kept in mind. While black adds a feel of luxury, bright colors would be ideal for the call to action. It is safest to stay to the grey base tones and then adding life by several other colors.

Make it Simple to Navigate

You might have fallen victim to the extremely hard to navigate websites. What comes next? You exit. The content must be excellent, but what good is it if it doesn’t click well? The necessary tabs should be laid out in clarity while the additional ones can be appropriately stylized. Since we are a generation of smart phone users, it would be useless to make a web page without it being mobile friendly.

Keep Them Sidebar Free!

You need to keep your aim clear. Are you trying to get your users hooked to your content or keep them distracted to the sidebars? Makes it clear why you need to retire them soon. It may not work out that well for you, but it is worth a try. If your goal is to keep users focused on the content, you must set the side bars free.

You Can Do Without Social Media!

Surprised? It seems like the century of social media. You log on to a website and all that holds your attention are those social media icons. Is that why you invested so much of your efforts in the content? Certainly not! If you must attach them, keep them at the footer.

Choose Affordable Logo Design Company

You know your logo design speaks for itself and supports your brand recognition in the entire marketing collateral. This recognition helps your product not only today but supports it’s branding and marketing for coming years as well. It is the great way to reach millions of customers with strong brand building and brand recognition. Your logo fulfils various business purposes and the basic fact is that with an effective and interactive logo can market your business with core business theme and concept. Your logo defines and represents your brand name, irrespective of the language used.

It is not necessary that the cheap logo design company is ineffective; likewise, it is not necessary that an expensive logo design company keep its reputable name in the market. When it comes to affordable services, you can easily find various options. Look for the quality of logos of designing companies for check and balance; also, visit their design galleries and the clients’ requirement to know if they have created the true business representation.

For easy search, compare the service rates and charges of different logo designing companies and compare their earlier and current work. Keep in mind your budget, business concept, design requirements and elements you need in your logo. Get free demonstrations from the websites to have a custom logo for business representation.

When you chose an affordable logo design company, you reap benefits like professional designing, credible services, trustworthy and reliable quality, effective and interactive logo. With a reliable and competitive service, you have a basis of strong brand recognition with a competitive designing edge. This helps your business in successful marketing of your brand. The professionals dedicate their time and effort to design a creative and unique brand logo for your business. The professionals also create relevant and customized logo matching your business theme and concept.

About Multilingual Web Sites and Optimization

I remember about 10 to 12 years ago a very sharp gal had a news letter dedicated mostly to SEO concepts and I learned a number of things from her and her approach to the riddles of what is right, what is white and how not to lose your PR or page or whatever it is we are trying to accomplish. Actually about 18 years ago when I started designing web sites I went to the pages of the Gods, IBM, Microsoft, Norton, Intel, etc. and found they were not worried because they were so famous they didn’t and still don’t have to depend on Search Engines to be found. Therefore, they did whatever they pleased. I came from an orderly background working with UNIX in 1969 and with IBM Mainframes after that. Well the short of the long story is I finally learned what it meant to Optimize a web site for the Search Engines and actually spent a few years teaching Web Design and Optimization at the Universities in South America. I happen to be multilingual and I have a good education in engineering, science and medicine.

Then came the day I realized I did not know how to SEO a multilingual website. Now that was rough on the ego and a page I had just converted from English to Spanish, English, Italian and French dropped its position by 8 pages and went from a PR of 4 to a 0. Therefore, that is how this treatise or blog came about. So here we go, everyone has his or her opinions but in this area, I suggest you read it well, it is the result of nearly a thousand clients with multilingual pages. Ideally, if you are going to have a multilingual site it would be best to have separate domains and completely separate files. Now that’s not always possible but I did separate when I could by using a.com and a.net and when I couldn’t each language has its own folder under the principal language including copies of the Images and all other sub folders. Therefore, each language looks like a different site. Why you ask? Is it necessary to go to that extreme? Well it has to do with two things; first, the spiders or robots are unilingual. They speak the language assigned in the Metas at the head of the page and you had better have the language specified. If you have another language on the page you had better have it in quotes or brackets so the robot will ignore it otherwise when it cannot recognize the words, it stops reading. Meaning the rest of the text is useless. Secondly the SE’s are different for each language. German for example is Google.de not Google.com, each language has its own version of the search engines. Of course, it should be obvious that your keywords in English are meaningless in Spanish and so on, so you have to rewrite the Metas for each language including the Title, Description, Language, Keywords, Key Phrases. I do hope you are starting to see the picture. You cannot merge two languages into one site unless you separate them as I have mentioned. Do not try to use a common Images, PHP, CGI or Java file, a unique one in the folder for its own language. That also saves you from confusing the URL of your site. The sub folder names should be titled as short as possible using a Keyword from that language if possible. Once inside the Metas clearly specify the language and the SE’s and the visitor is at home. This probably a good time to mention canonical links though I am sure you all use one up in the header. Remember we all have the habit these days of not using the www or the http but did you know that Google and other SE’s treat each variation of that URL as a separate URL. It is simple enough to cure and not lose all the good brownie points, just add a canonical link (you have to look it up if you don’t know it, most sites won’t let me include it since it’s HTML code) and now the SE’s know that all variations are in fact the real URL as shown. Took me a while to figure that one out and yes each language page will have its own index and in its header will be its canonical link. Now each language will have its own PR and Page position in the SE’s.

No offense to PHP friends but I still do not suggest that the first page, the Index be a PHP. I hold that it should be a clean HTML5 index and please do use the code to identify which system you are using, even PHP has fun with code from version 4 not working in version 5. Old Java code is not working in the new browsers giving a message of unsigned code. Now of course we have to research our keywords and if you are not proficient in the second languages then get some help and if you or someone else translates the page from English to say Spanish make certain that the person doing it is current with the language. There are many variations of Spanish but there is a universal common form but change is constant. I translated an Andes Mountain climbing web site in German to attract German tourists to South America, I did my search on keywords and grammar checks, and spelling checks, all was perfect. So I sent it to a tour guide friend of mine in Germany for his comments, I had been stationed in Germany for almost two years in Heidelberg and spoke fluent German. My friend called me on the phone, was still laughing, and said there was no way he could put all of his laughs in an email. He said your German is letter perfect for 20 years ago and it is perfect High German but in advertising, we do not use the formal language we have a new version that is more common. This is true for all languages, if I’m speaking to some one I still use the formal version as a sign of respect but when I’m writing I loosen my belt do a draft and run it by someone from there not some one who was there 20 years ago. It is true for all of the languages, believe me I just made a tour 2 years ago and was amazed at the changes and the informality, in advertising they speak to you as if you were a member of their family not as if you are a stranger.

I won’t bother going into a long tirade about correct grammar, spelling and accents. As a French speaker, I am highly annoyed if someone writes to me without accents. We do not demand as much in English as they do in other languages. Proofread and proofread again. There are a number of excellent programs to check spelling and grammar and usage and they are better than Microsoft Word. If you’re going to work multilingual, invest in the tools you need and find some friends overseas. Try LinkedIn.com, I have and have friends around the world. When I do a site in more than one language, I usually change the background colors for each language and often choose different photos for the first page trying to be more in tune with that speakers taste. Don’t know? Go fishing in Google and visit similar sites in other countries it’s amazing how different we are and if you tell time, date or temperature remember to change to the format and style of that language. For heaven’s sake remember to use icons, buttons, and menu tabs in the correct language and don’t use home or back, it is offensive. Yes, sorry about that, it means you have to redo your menu codes and if you have as much text as you should then pay attention to indentation rules in each language. Also, if you’re interested in your copyright statement, it’s different in other languages. E-mail may be a universal word but it’s [correo] in Spanish not Email. Your visitor must feel that you are a neighbor speaking to him, show your best side and go the extra mile. Well now, as we all know there is a lot more to do for the SEO of a website and that I leave in your able hands.

I do not do Sexual, Pornographic, Gambling, Dating or Escort sites; if you do, the language is very special. Now one note about internal links in these sites, do not link to the short address, I suggest the full URL address for each page and graphic and the return links as well. Remember on each index page to offer a link to the other languages titled in their respective language. Getting external links can be very difficult especially in the beginning. We all struggle with obtaining good relevant links. Yes, I use the Text in the Alt of graphics for key messages or key words thinking of the robot. Last but not least, remember a separate sitemap for each language. Using the above guides and general good SEO techniques I have maintained one site on first page of Google with a PR4 since 1998 and suffered no hiccups when Google changes their algorithms. That site is for a small town in Venezuela, South America but it’s a number one site in all of South America for tourism.