Reasons Website Speed Matters

Yes, Website Speed IS an SEO Factor

The fight for high ranking on search engines will never end. Every day, millions of businesses do their best in order to position their websites higher than the competition. For this, regular activities should be performed to optimize a website. And one of the very important factors of Search Engine Optimization (SEO) is improving website speed.

Google has secrets. Some of them are still undisclosed, and others have been revealed. What is no more a secret for SEO agencies, due to an announcement made in 2010, Google doesn’t like slow websites; therefore, they could be penalized in ranking. Of course, no business would want that, or else it will be outperformed by the competition with faster load page.

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94% of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50% of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an eCommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.

PHP to Improve and Facilitate Web Development

PHP is a popular programming language as it brings ease to the task of website development together with becoming a true reflection of the user engagement level in today’s times. It enhances and facilitates web development and that’s why, is perhaps the most preferred language for developers across the world. It comes packed with a catalogue of features and functionalities considered important for web development tasks of sophisticated varieties. Further, web developers adopt it without any reservations as it is easy to read and understand. It suits experienced developers in the same manner as to newcomers, which adds to its widespread usages.

Where most other programming languages are complex, PHP is something developers find very clean, organized and eloquent making it a perfect language for pros and beginners alike. It also scores well over other languages when it comes to giving control over websites as it does away with long tedious scripts and needs just a few lines of code to complete the functions. Likewise, it’s an open source technology and thus, anyone can edit its aspects in a simple and speedy manner. The best part, it’s compatible with databases, services and languages to bring more choices in web development.

The major reason why PHP is used so extensively is its ability to make the content dynamic since tags can be accommodated in its script. More so, it does not bind developers to write functions or code in any specific order in the document. So, nobody should bothered about keeping its code in the right place since this language is written between tags. What’s more, cost effectiveness makes this language a top choice for developers and businesses alike across the world as it’s 100% free. More so, it does away with any need to buy costly software or licences of any kind.

In addition, PHP brings an easy and quick access to support courtesy an ever-growing community of users, coders, developers and resource materials on the internet. Anyone can get a lot of code, commands and function to reuse and rewrite and serve one or another purpose with ease. We can thus clearly see how this language is delivering superior compatibility, easy accessibility and cost advantages to one and all. And with the users’ tastes and preferences continue to evolve, there will always be a need for dynamic websites or application to fill the void. This is why PHP matters a lot.

Development Of Ecommerce Website

An Ecommerce website is as good as a virtual store. Just as when we walk into a shop, the general ambience should appeal to us while doing business. There are always personal likes and dislikes, but the overall appearance of the website should be inoffensive and inviting.

It is recorded that in 1984, Gateshead SIS/Tesco is the first B2C online shopping system and Mrs. Snowball, 72 is the first online home shopper. In 2015 Amazon stood at the world’s largest eCommerce site, accounting for more than half of all eCommerce growth.

Guidelines for a good eCommerce site:

If you are selling one product, you will need only one page or a few pages at the most. How many pages exist between the home page and the final checkout pate is an important consideration. If there are multiple products, multiple pages are a given.

Design – if it is an already established product, some design concepts are already in place and will have to be adhered to meticulously. Match the pictures you are putting up with the feel of the website. They should not clash.

Three essentials of a good eCommerce website

Trustworthiness, simplicity/ease of use and transparency (contact information, merchant’s policies, publishing reviews and answering negative ones)

Good eCommerce websites follow some best practices like

Using good images and lots of them – photos from every angle and zoomable too.

Feature the scarcity of the product.. as in ‘only 2 left’. Many buy so that they don’t want to miss out on what everybody else seems to have bought!

Feature related products too.

What are the drawbacks of a bad eCommerce site?

  • Lack of a clear value proposition and difficulty in conveying what is it that they have to sell
  • Not enough product description
  • Failing to use a good quality photograph
  • No visual hierarchy – those visual elements have to be given importance that call for action,
  • Does not look trustworthy – it doesn’t inspire confidence in the viewer. This is especially true of health related sites, where design is seen to have a greater impact than the content itself! Lack of good customer testimonials and favorable press mentions and absence of any interesting information about the website are the drawbacks of a bad eCommerce site
  • A reluctance to try out fresh new ideas of web design

E-Commerce Web Development

As you may already know, web development is the writing and coding process that goes into the building and customisation of websites. This process is what ultimately will turn your business vision into an online reality, but it is not the same as e-commerce development.

e-commerce development involves this same process, but one that utilises online commercial transactions. Because of this, it requires a larger degree of technical knowledge and ability to pull off – which is why marketing companies who offer this service are so sought-after.

If you’re thinking of building a company site with the aim of selling products online, you may have considered hiring someone to help you to realise your vision. But before you do so, you may want to spend some time researching your options.

It’s important to distinguish between web and e-commerce development, as the latter requires a range of specialised techniques. Because of this, it’s a good idea to specify your needs when looking for a company or person to help you build your selling website.

You will want to consider online payment optimisation, security encryption and shopping cart coding to help you get the best possible results from your new web page. If none of this means anything to you, it’s probably a good idea to call in the experts to help you with your coding.

But there are things to consider. Not only will you need to make sure that the company or individual you hire is fully qualified to build your site, you’ll also want to make sure you’re getting the best possible service for your money.

It’s a good idea to spend some time researching your options before you make a decision about who to hire. This will not only involve comparing a few different quotes, but also taking the time to familiarise yourself with the credentials of your e-commerce developer.

If you’re thinking of hiring an internet marketing company, such as, you will be able to look on their website for customer testimonials, and to view their portfolio of clients.

Look out for companies who use their websites to showcase their previous design projects as this way you’ll get a feel for the kind of approach they take.

You may also want to consider other services if you’re trying to build your web presence – social media management, search engine optimisation or e-mail marketing, for example. These can help increase your online visibility and drive traffic to your site, so are worth investing in further.

Internet marketing companies will be able to offer a vast choice of services, so it’s a good idea to sit down with one of their experts and discuss the unique requirements of your business – as well as sharing your vision with them.

Lastly, it’s important to remember that this kind of development is an acquired skill, and isn’t necessarily something you’re going to get on the cheap. It is, however, a worthy investment of both your time and money as it will ultimately drive your business forward and help increase your profit.

There are of course more affordable options out there, but you will want to make sure you won’t be compromising on quality – your website is really not something you want to skimp on. Spend some time comparing prices online, or ask other people in the business to recommend a skilled developer.

About Quantifying Code

For software developers and those working in the technology area, quantifying can be a very tough job. However, doing this is very essential as it helps in different areas of career, including performance appraisal, communicating upward in the hierarchy, working effectively with non-technical business units, and making sure that your contribution is valued in your organization.

Measuring the value of apps built, scaled, monitored, tested, and supported becomes quite tough. Some appraisers analyze work accomplishments defined by circumstances, actions, and results. What problems were faced and what actions were taken to solve them, and what was the result of the solution? These are the things which are analyzed.

When you ask yourself some pointed questions like by how much percent were help desk tickets reduced owing to your monitoring and testing for code update? This gives you some figure. Were you successful in delivering a new application two weeks before the deadline? Would you be able to link your code with strategic company objectives? Are you doing something that outperforms the traditional standards in your niche or industry? There must be some way in which you can quantify your achievements.

This exercise may feel strange to programmers and developers. Following are some of the ways which can ease quantification of achievements.

Think in Terms of Percentages

It is not always possible for programmers to point directly to numbers such as profits or revenue. However, thinking in terms of percentages can help find a way out. Percentage of change, the percentage improvement in performance post and prior to the project, etc are some of the examples. Analyzing if there was a measurable improvement, before and after the project, can help in arriving at percentages.

Go for Open Source Project

Open source projects can be very helpful for developers to build a quantifiable track record with those skills and also urge them to measure their work regularly. Through open source projects, it is possible for programmers to interact with peers, get feedback on the work done, and be continuously evaluated for ideas and skills. It is in open source projects that work done by one programmer is checked and inspected a great deal by other programmers. Sharing of technical knowledge, spreading it via social media, presenting this at conferences or tech meet ups, etc can demonstrate a degree of passion for coding.

Measure Progress, not just Products

Progress should also be considered apart from the final product. The technology is constantly changing and so some apps may never be ‘complete’. This impacts your measurement of work. In such cases, it is always better to keep track of code changes which resulted in front-end interface changes that could be seen by all team members. This gives an external sense of progress and gives a more correct reflection of the amount of efforts put up into the code.

Maintain a Work Journal

It is always good to note down the work done as this helps in tracking your efforts. You can maintain even a simple.txt file to record work down on a daily basis. This way you will at least have some record so that you can convey about it to your managers. This will also ensure that you are covering all bases in a performance review as memory cannot store everything.

Do Communicate in Non-Technical Language

Whenever you are sending updates on work progress to management, and team members ensure that you explain it in non-technical terms, especially if the person or body to whom you are communicating is not from a technical background. Try and avoid technical jargons. Explain in plain terms so that your message gets conveyed and nobody wastes their time.

Recommendations- Gather Them All

One way in which developers can quantify their accomplishments is by asking others to do it. If you have been recognized for certain skills then ensure that you share these appreciations as recommendations. LinkedIn is one of the best social media tools that can help you get written and professional recommendations.

Crucial Aspects of Web Development

Increasing Importance of Web Development Services

More and more companies are now investing in highly creative website development services that allow them to present their brand and its products in an effective manner. It has been found that the numbers of transactions that are handled by a company through their online websites are far more than what they accomplish in the real world. For this reason, it is of utmost importance to invest in the right kind of website development service that can in turn boost a company’s position in the market place. A reputed provider of web development services can understand the specific needs of a company and formulate a web development plan that caters to all its needs.

Different Aspects of Web Development

The basic planning of a web development project starts with the artistic inception of an idea or a thought for making a web application that enables a company to carry out business processing requirements for a client. This basic idea is then revised and broken down into multiple constituent ideas and then reevaluated before finally being implemented into a project. After determining the requirements and scope of a web application, the actual development phase of the project starts. Web development can be defined as a specialized field of work that involves understanding of all web development technologies as well as other related processes. To come up with a competent website that matches all current requirements of the online world, the client needs to communicate all of its specific needs to the developers. These developers then make use of a wide range of programming languages and other tools to create top quality websites and web applications.

Importance of Experience in the Field of Web Development

Web development companies all around the world are always experimenting with new ways and platforms that they can use to come up with better results. Their clients are always looking to offer the best user experience to their customers and also maintain a certain unique identity in the online world. For this reason, the website development service providers combine a multitude of technical strategies to come up with the best results. Most leading firms in this segment know how to work with platforms like Joomla, Magento, Drupal and WordPress as well as programming languages like PHP and its various frameworks like CodeIgniter. However, it only requires an experienced developer to make the most out of these platforms and frameworks.

Reasons Hire a Webmaster

  • Keeping up with contracts, hosting, and domain details is time consuming and if you forget to pay one, with most hosting companies, your site is GONE. Not just offline, but GONE when you miss a single payment by five days.
  • Managing the technical details of your site and getting answers to those significant little questions you want to ask, is easier if you already have a webmaster.
  • If you’re paying a webmaster for regular services, most offer continuous customer discounts for any special services you need, and won’t charge you for the things that ‘come up randomly’ if it’s just a quick fix, or solution.
  • Updates, fixes, and solutions to real problems. Your webmaster will catch a hacker most often, before you catch him/her, because they’re looking for hacker activities around your website. Software may help, but it is not the end all of hacker solutions.
  • Niche development and marketing your website for best results. Your webmaster may be a marketing expert as well as a web master, which would be a great benefit to you. (Enough so, that I would recommend you find one who is.) The result is a professional who understands what you need online and is capable of pulling it together and making it benefit your business.

Practices While Creating A Multilingual Website

  • Do some research work: Before starting with the development of your site, you should do some market research to find what languages are best opportunities for your growth. You can easily evaluate the market competition and determine the places where your products or services are to be most in demand. You can use tools to get more statistics about the most preferred language of your customers.
  • Design the site keeping in mind translation: Make sure while designing or redesigning your site that the design is responsive as this will help you to attract more customers using varied devices. This includes aspects of graphic design, coding and writing. If your site is not responsive, then consider having multilingual website designs adapted to be responsive for a mobile site.
  • Get a pre translation cultural assessment: This can help you to detect if there are any content or design elements that can cause difficulty for translation either for cultural reasons or because of technical issues.
  • Select the right language partner: It is very important for your translation partner to be experienced in website translation and understand how to deal with the code involved. Your language partner should interact with your developer to work out on the most effective process for translation based on the size of the site, the CMS used and technical factors.
  • Link the sites through language menu: Allow your visitors to pick their preferred language and for this make a simple list of language links side by side if there are few languages or you can also create a pull down menu for more languages. Do not use flags to indicate languages. You can use them to mark links to sites that are particularly dedicated to a country.

Advantages of Magento Web Development

  • Client connection: It’s very important to settle on a Magento Web Development Service if you want to give a customer-friendly solution to your clients. Its major benefit is that it permits you to execute attributes like user account creation, currency conversion, personalized forms without dealing with any kind of hassle.
  • Low cost solution: Another key benefit of using this web development service is that it takes a minimal running cost. For establishing a web based business on this platform you only need to pay out hosting subscription cost, customized template development, and extension charge etc.
  • Convenient option: Magento allows you to build a user-friendly e-commerce foundation, so, that you could quickly customize it even with little technical expertise. It helps you to add more graphics, new items and solutions inside your collection and can additionally modify numerous payment gateway services in an efficient and effective style.
  • Search engine friendly: The key advantage of Magento that draws the interest of various web designers is that it is an SEO-friendly program for the e-commerce enterprise. It permits you to quickly view your SEO analysis statement and modify as required.
  • Styles and Add-ons: Magento delivers a lot of theme that really help you to create a website, which surpasses your targets and helps you to bring prospect to your website.

Keep Website Updated and Useful

Website support services

Have you identified anything over the internet that might seem beneficial to your visitors? The best of service providers will be able to upgrade your site with quality user forms, banners, social-networking plug-ins and picture galleries. You’re bound to come across great website maintenance services once you search online.

Website updates

The latest updates on your services and upcoming product launches are the primary attractions of your targeted visitors. You must keep content updated to retain your current users and drawn prospective users. Your website needs to reflect even the minor changes and moves of your business. Your business website is often the first point of contact for your visitors; it enables them to determine their future course of action. The best of website support services will help keep your website updated from time to time. You must continue observing changes on your competitors’ sites and update accordingly.

Website support pricing

It is truly important for you to keep your website maintenance costs under control. Your website maintenance needs can be managed in an effective manner only when you take an economical approach. You must learn more about the after-hour service, service level agreement and web maintenance pricing of your chosen service provider in advance.