Challenges of CRM Implementation

Complicated Process

Prima Facie, implementing a CRM might look like eating up the working time of your sales representatives. You might be under the impression that your employees have to keep on jumping between apps to get and feed information or to track their process. But in the real picture, a CRM is designed so as to integrate all the tools that you already use, for example, OneNote, Outlook, Word, Excel, etc. CRM lets your employees work on excel and CRM at the same time. By integrating your spreadsheets to CRM, your salespersons won’t require to go into every CRM record and update the sheets.

Very few Users

Another challenge that businesses face is that not all their interlinked businesses are using CRM so how it can benefit them as their sales personnel won’t get it when they need it most? That’s not true. Today, all good CRMs support mobile devices including tablets and mobile phones that make it possible for your representatives to have virtual access to it from anywhere.

No visible results

Many entrepreneurs are concerned that they have been using a CRM solution for a considerable time and still cannot see tangible results. Mostly, it’s not a CRM issue. A lack of visible results can be a documentation issue. All kind of data and business engagements are tracked through your CRM. When your executives look at the updated dashboard, they can checkout complete snapshots of how your business processes, communications, and overall performance has improved.

What to do with all the data?

Everyone is aware that your CRM allows you to collect a lot of data with ease. But the challenge arises with the usability of the data. Often businesses aren’t well equipped with data analysis for drawing our conclusions from the data. CRMs often have an integrated analytics solution which helps users in deriving real insights from the CRM data. It further helps businesses to decide on data-driven business decisions precisely and quickly.