If you need proof, just visit a Wikipedia page and see how many places there are on it to click off to other pages on their site. It’s rare for a visitor to their site to not be at least tempted to do that.
The anchor text on a WordPress site appears in various places.
For static pages, the anchor text will appear in your menu system – usually at the top or the side of the page.
If you use an SEO plugin for WordPress such as the one from Yoast then there is a section that you’ve probably skimmed over regarding internal links.
Part of this deals with the optional breadcrumb trail that is often used by large sites to allow users to easily navigate their way around the site.
How often it’s used by actual people is up to you to judge – my personal guess is that it will be used by a few techies but that it’s probably valuable to help robots to navigate around your site and index more of the content.
They can also be shown directly in the search results which may sway your decision to use them.
You’ll often notice it as a kind of “you are here” series of small links somewhere close to the top of the page and also occasionally near the end of the page.
Yoast and other SEO plugins give you quite a lot of control over how these breadcrumb anchor text links are displayed. It’s worth making a conscious decision about them rather than leaving them to chance.
Posts also have their anchor text generated automatically from the post title. This will show up in the recent posts and other sections.
Both those options happen automatically unless you make a decision to over-ride them.
In WordPress, the place where you have most control over your internal anchor text links are the places where you decide to link to other pages within your posts and pages.
In this instance, all you need to do is highlight the word or words that you want to use as the anchor text link and then click the hyperlink button.
You can then paste in the relevant link, either within your own site or to an outside page.
When the dialog box appears, WordPress gives you two more options which, whilst they are not strictly related to the anchor text, are still worth considering.
One is a tick box which will automatically open the link in a new tab in the browser – that can be useful if you are sending people to pages where they might like to refer back to the original page or when you are allowing people to click away from your site.
People are used to that happening – YouTube do it by default.
The other option is to add title. This isn’t used often for regular links but is quite commonly used for images as it is used by browsers to show some “tooltip” hover text.
If you want to explain more about where an anchor text link is leading, it’s worth considering.
You can find out more about on site anchor text links [http://thewebsitetutors.com/hot-topics/on-page-seo/page-seo-links-website/] and how best to control their effect.