Workability: In 21st century speed is the way to life. If your site isn’t fast enough, sorry to say you haven’t done justice to your business then. None can really afford to wait for long for your site to become operational. In our informal studies on the online behaviour of customers, we find that a customer doesn’t spend more than 3 – 4 minutes on a page.
As such, please make sure that your site is fast enough for hooking onto the customers for long that in turn maximizes your opportunities to sale.
User friendly navigation: Enlisting of products and services on your site must be done in an order keeping the customer concern in view. You cannot expect your online visitors to spend minutes in search of the product/service that they want. A cumbersome navigation system always frustrates and drives away your customers to the competition. Having great stock online doesn’t guarantee your success!
Display: Safe displays must be maintained through and with the help of HD (High Definition) photographs and videos. It will increase your customer experience over the virtual world in one hand and will increase your propensities to sale on the other. Based on the nature of your business, think passionately as to how you can maximize customer experience. It will give you the much needed impetus for incorporating changes as and when required.
Always replenish online store with the latest photographs and videos so that customers don’t feel bored on visit.
Payment option: Add as many payment options as you can and give priority to the customer convenience. This surely goes many miles in your favour.