Keeping it Simple
A web designer should not show off his Flash animations and CSS tricks when working on a website for older audience. He should not distract and confuse them by adding elements that look more like advertisements than content. A designer should also consider the proper placement of a textual content, and the right size of title and section headings.
Trigger the Emotions
Designers must understand that old people interact more with people than machines. The design should make a smart approach with clear fonts, muted colors and photos to induce humility and warmth. All these factors will come in handy to bring out a positive emotional response from this demographic.
Clicking is the Key
The website should not drive the old people to write too much; rather, clicking should have a greater emphasis. Instead of long fill-out forms, links and buttons should come into play more often. When old people are the target, designers must become careful when using a drop-down menu or any other “moving” navigation. Moreover, extra spacing between links or buttons is vital to prevent them from clicking the wrong ones.
Functional Search Bar
One of the golden rules of web design is, “If navigation fails, the search bar must save the visitors.” Web designers, along with the development team, must make sure that the search bar is fully functional. Chances of old users making typographical errors are high, and therefore, the search bar must ignore common misspellings, incorrect phrases and tense.