Have a simple and clear navigation
Navigating your site needs to be easy. Try not to have too many drop down menus. Instead try using one main page within each main topic with links to the additional information. This will make your main menu less cluttered and more pleasing to eye,
Don’t lose your readers
When visitors are browsing your site, you will want to make sure they know which part of the site they areas well as a clear means for them to navigate to the next part of your website. Make sure you have a home button or menu option available to bring them back.
Avoid using audio/video on your site
Try not to have autoplay audios or videos on your site. Many time people are in small offices or in public areas and do not need to have the world hear your video/audio. Make sure when using autoplay videos, it is clear how to mute the sound or stop the video or audio.
Try forums. groups or comments
When you start one of these, you are engaging and interacting with your readers. As conversations build up, a sense of community will also follow. You can place this on your main website or event have a hookup to your Facebook group.
Keep a blog
Using a blog, on your site and keeping it updated with latest news about yourself and your business will allow your readers to get to know you. This is a great way to build trust with your audience. Don’t be afraid to open up to your readers. Also make sure your use some of this content for your newsletter subscribers as well.
Try Polls, contents, or other games for Engagement
There are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to get involved in your website. Be sure to publish the results via your Social Media and/or website.
Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something new to read on your site. This will also help your SEO ranking since Google LOVES fresh content.
Reduce the number and size of images on your website
High resolution images can make your site load very slowly. With more and more people connecting via mobile devices, speed is important. Make sure your pictures are properly sized and optimized for the web.