If your website pages are too cluttered and too busy, this can make them more difficult to read.
Fortunately, this is something that is more difficult to do on the web than it is in print: it’s much more difficult to put text at an angle or distort its shape on the web than it is in print.
But you should still be aware of the possibility of cluttering up your pages too much. In general, web pages are easier to read if they’re spread out.
Check in different browsers
Too often, website designers only check their design in one or two browsers – usually ones such as Firefox that are favoured by techies rather than the increasingly common Chrome.
But either of those choices can mean that a common browser such as Internet Explorer isn’t tested at all. Usually with the excuse that its market share is declining and then a sneer.
The problem with not checking is that, despite many efforts, different browsers render pages differently or quite simply break if they hit something unintended.
I’ve submitted bug reports to some very large sites – which should know better – when some basic features don’t work in one or more browsers.
It pays to make sure that your website doesn’t fall into that trap and it doesn’t take long to check your site in several different browsers to make sure that’s not an issue.
Remember mobiles and tablets
If most of your website browsing happens on a real computer, it can be easy to forget that an increasing number of people only use their phone or a tablet to access the web.
This means that your site needs to recognise these people and adjust how it reacts accordingly.
This is easy to do with various bits of behind the scenes code – the days are long gone when you needed to create two separate sites, one for regular computer users and one for mobile users.
Make sure that you check that your website is readable on mobile devices and make sure that you navigate around the site as well. Because it’s irritating if you change screen and the site reverts to a page that is intended to display well on a large computer monitor but needs an industrial size magnifying glass to be readable on anything else.