English is considered a universal language and people from all over the world understand it. But what business owners don’t realize is that buyers or customers usually appreciate a website that offers content in their own language. Research has stated that people are more likely to purchase from a site that speaks their own language. They are also found to stay longer on a site that offers content in their native language. Even the search engines prefer multilingual websites if you are planning to target global audience.
Structure URLs for global audience: Search engines and users often prefer the URL structure of the pages they visit and take decisions and judgements about the relevancy of the site. URLs play a vital role in user experience and can give the user more information. For search engines, URL is the unique identifier that is used to catalog the page and it is also considered as one of the most important elements of international SEO.
Domain names: Once you have decided on your target countries, it is important to do some research on the legal requirements for the website. These requirements specify your eligibility to use country specific domain names. Multilingual website development should always consider the factors as Google differentiates between the types of domain names.
- gTLDs: These domain names are not specific to any country and your multilingual development agency can consider gTLDs like .eu or .asia because they are specific to a certain region and not a particular country. These types of domain names are easy to set up and allow different server locations. Geo targeting can be easily done by using Webmaster tools.
- ccTLDs: These domains are more country specific for example .au stands for Australia, .de for Germany and etc. Choosing such domains show that your website is targeted for a specific country. Easy separation of sites and clear geo-targeting is easy irrespective of the server location. However this is often more expensive and needs a greater infrastructure.
Avoid duplicate content: Websites that offer content for different regions and languages usually create content that is same or similar and is available on different URLs. For greater visibility of your multilingual website, it is recommended that you provide unique content for each set of users. But this may be at times difficult and there is no need to hide the duplicate content by disallowing crawling by robots. Instead, you should pick up a preferred version and redirect appropriately.