How friendly is the website?
Does the site feel welcoming? Are the benefits of visiting made immediately clear? Is the content written using an informal, conversational style and tone? Is white space used throughout the site to make it seem less busy and easier to scan?
Does it communicate everything it needs to?
Is it clear what purpose the site serves? Is it immediately clear who the site’s intended audience is? Are you communicating what your audience is interested in? Is the site consistent in design (colour, layout, fonts)?
How relevant is the content?
Is the copy focused on what your audience wants to know? Does the site quickly convince the visitor that they have come to the right place and give good reason to stay? Is it obvious what actions you want the audience to take?
What about navigation?
Does the website have a logical structure? Is navigation intuitive, easy, clear and trouble free? Does every page link back to the home page? Are the links visible? Can you get to any other page in no more than three clicks? Is there a search option (important for large and ecommerce
A Real-World Analogy
Analogies between the real world and websites are rarely useful, but in making the case for consistency in website design value can be gained from comparing, as an example, an e-commerce website with a “bricks and mortar” chain of stores. Imagine if each store in a chain had different branding or different color-schemes, furnishings or floor layouts. This would not lend itself to building brand identity or loyalty – and the same can be said about a lack of consistency in your website’s design. For the purposes of this article, the term “website design” refers to the branding and layout of pages of your website.
Your website design should emulate your organization’s existing branding guidelines (where applicable), including your logo, color-scheme, the spacing between elements on the page, font styles and size, icon style and size, image styles and form styles. These should be consistent across your website – a lack of branding consistency immediately portrays your organization as being unprofessional. Consistent branding creates a unified feel, which not only tells your visitors that they are still browsing your website, but also re-enforces your brand identity by repeatedly exposing your
Beauty and Design
First impressions are visual in nature. Customers may like or dislike something in seconds – just by how it looks. It applies especially to websites.. It all begins with beauty, design and clarity. A beautifully designed website can be a monetarily effective mechanism to enhance traffic to a website and increase lead generation. In contrast, a badly designed website encourages the user leave the page even before it loads completely. This can result in lost business potential.
With enhanced penetration of mobile technology, more and more users are accessing website over their smart phones and tablets. A website’s performance is no longer limited to desktop.
How responsive and compatible a design is over slew of physical devices defines a website’s design ability. If a business lacks to provide a mobile friendly website to its customers, it is falling behind its competitors. To stay current with the times, most of the well established businesses have beautifully crafted, clear and responsive mobile friendly websites designs.
Analysis of User Behavior
Paying attention to site’s performance through regular supervision and revision is advised. For enhanced user engagement it is essential to
Have you not seen plain-looking sites including big search engines that are very successful? There are clearly other web design areas that need to be addressed by the website designer. Usability is one of these areas. It is all about helping your visitors access the information they need to take the action you want. In order to ensure usability you should know the purpose you have for the site. Do you want to provide products, services or information through your web portal?
This is the question you want to answer prior to creating a usable website. Besides usability you must focus on creating an informative site. Whether you want to sell something or just educate people, content is king. Web visitors look to read about a service or a product prior to making a decision to buy it. A few sentences on the main page are not adequate. Your web design expert should take the time to write and publish a page that gives a detailed listing of features of each service or product you have.
Visitors do not only want an informative page. They also want it to be easily accessible. Pages that inform the
Designing an attractive website
The website designed and developed for a company must have information about the company and the products or services provided by the company. The website should also be easier to navigate for the website visitors. It is good to get customer information by placing a form which should consist of queries regarding their needs.
Customers will be provided with an optional option which will ask for your email address if you are interested in receiving auto-responder emails from the company in the future regarding the latest launch of their products or any discounts for their products. Companies can attract customers for auto-responder emails by providing them with a free product or product discounts.
Include tell-a-friend script
By including a code that would allow the site visitors to even add their friends for the auto-responder emails, those friends will also receive email about your website which can help improve the sales leads of the products offered by your company.
Using social networking websites for promoting business
Website owners can create their own pages in the social networking websites such as Facebook and LinkedIn as a means
Foundation of good design
A couple of things form the foundation of any good design, whether the design is emotional or not. Why are we talking about the foundation of a design here? Think of the construction of a house. First, you need a solid foundation; then, you can start to plan the division of space and build walls. In Web design it’s the same; you need to know your internal design goals, who your users are and in what context they will use your website. Once this groundwork is done, you can get started on the design.
Internal design goals
Before you get started on anything, ask yourself what your own goals are. This does not mean you should put yourself at the center of attention for the rest of the process, but it is important to know what image you want to communicate, what your values and visions are, and how you want others to see you. With this knowledge at hand, you are armed to be very clear and consistent not only in your actions, but also in your appearance. A certain amount of continuity and predictability adds to your reliability, which
Do not make a colour-dependent logo. Always try the design out in black and white before adding colours to it. This way you prove that the logo without colours is communicating the core business concept the same way as it is with colours.
The logo maker proves its professionalism with vector graphics because it adds flexibility and scalability in the design which the rasterized image cannot bring. It is easy to reproduce and print, from post stamp to bill-board size. There is no issue of pixel burst in the scalable vector design; thus,this way you keep up the logo quality in all sizes.
Take inspirations but do not copy. Make sure your logo has copyrights so that there are no infringement issues for your company. Make your logo memorable through originality and individuality rather copying and distracting target audience attention towards the original logo.
Be a trend-setter, instead of being a trend-follower. Create inspirational, creative, unique designs for long-lasting audience remembrance, identification and recognition of logo with the business. The trendy logos have short life.
Choose a colour combination which supports business
Although more of a photo editor, PicMonkey gives you the ability to add in design elements such as text, graphics, and textures. They don’t have as many design options as Canva, but they’re still easy to use and have plenty of photo editing elements.
Easel.ly is mostly templates for infographics. You choose the design you want and then you fill in your information – presto, you have yourself a professional looking infographic! But Easel.ly can be used for more than just infographics. Pick a design and edit it any way you want. That means you could make that design into a flyer, poster, or visual content.
Also more of a photo editor than a design program, Pixlr is reminiscent of Adobe Photoshop. It packs plenty of filters to apply to your images. Like Photoshop, you can draw on your images, smooth them, smudge them, blur them, draw shapes, and apply text.
YouiDraw gives you three options to choose from; Drawing, Logo Creator, and Painting. Drawing gives you templates for banners, buttons, infographics, business cards, gift cards, advertising, invitations, posters, t-shirts, and more. Logo Creator creates vector logos,
Make navigation easy and quick
You would want to have clear and concise drop down menus. It pays off to show the user’s path to the respective page so that going back is easier and faster. It is best if you use the same type of style and colour for all buttons which the users can click on. This will not only help users to find their way around more quickly. They will find it convenient to make payments and provide information and this will certainly make them come back.
Use graphics and images to enhance user experience
When users scroll down a web page, they want to find the things which they are looking for easily and quickly. If you use primarily text, you may ruin the experience for users. The use of graphics and images will make browsing through the website easier and more convenient. You can readily achieved a unified and elegant look as well.
Give users in-store experience
It is always a good idea to create a website design with a traditional store in mind. This will help you with creating the different product categories and with making visitors
Because of the speed at which technology evolves on an extremely regular basis, it is critical to your business’s success that you keep up in every way possible. That includes periodically overhauling your website’s design and functionality. If you overhaul those aspects of your website, you will not only attract more visitors to your website but you will also succeed at inducing them to stay on your website longer than they would have in the past (in most cases). Of course, it goes without saying that your website must be user-friendly, clear, concise and extremely effective. However, if you notice that you aren’t getting the number and quality of website visitors that you expect, you need to look at what you have and make changes that will give you what you want. At this point, you may be wondering if you actually have a need to overhaul your website and you may also be wondering how you can tell if you need to overhaul. Well, there are certain signs that will let you know what you need to do.
- Your website doesn’t respond easily: A very large number of your website visitors are using mobile devices to connect