- Make navigation logical and user-friendly. Maneuvering through your website should always be a logical, common-sense process – based on your customers’ needs and desires, not the structure of your business. The website’s menu must be prominently displayed and easy to read and understand. Visitors should be able to locate information on products, prices, methods of payment and return policies at a glance. To assess your website’s navigational quality, try visiting the site as a trusted customer might or, better yet, enlist the services of friends or colleagues who haven’t been there before. Their feedback may be very helpful in identifying little navigational obstacles that are easy to fix.
- Clearly post contact and product information. Visitors shouldn’t have to search for contact information, including a phone number and email address for customer service inquiries. Optimized high traffic websites with calls to action to contact your business for more information.
- Be generous with product and service information. Unlike a brick-and-mortar experience, potential customers can’t touch your product or experience your service. Share all the information you can to guide them toward the purchasing decision – including, as appropriate, details about product availability, colors, sizes and shapes, etc. Feature at least one (but preferably more) photographs, giving visitors a better sense of what they’re about to buy. For B2B firms selling intangible services, detailing the process of your services, common questions and pricing can help inform the customer before picking up the phone.
- User-friendly – It is really important to aim for a website that is easy to navigate. User-friendliness is an important attribute that can keep the visitors stuck to the site for longer to research more on the range of products and services of the company.
- Offer content writing services – A good web design company offers content writing services to their clients. The effectiveness of the content depends upon the quality of the information provided. It is also important to offer a content that is enriched with keywords. Visitors love to read a content that is simple, informative and fresh. A business house that focuses on quality of the content rather than the quantity can help to increase the traffic of the site.
- Search engine friendly – A search engine friendly site is the essence of an effective design. A search engine friendly site is the one that appears in the top few pages of the search engines like Google, Alexa or Bing. SEO is an important aspect of the internet marketing gimmicks that must not be overlooked in any of the cases.
- Simple – A simple site with less use of graphics, texture and other features may come out really well. An effective design is not only about amazing look, but it is more about user-friendliness and the content that is supposed to be informative and easy to understand.
- Mobile-friendly website – A website that adheres to the need of the mobile phone users and stress on creating a site that is mobile-friendly can really do well in the world of internet marketing. Almost 10% of the visitors to any website visit the site through mobile phones and focusing on the creation of a mobile friendly site can do wonders.
A good web development company understands the worth of an effective web-design and leaves no stones unturned to meet the expectations of their clients and create an awesome design.
A professional web development company makes use of SEO strategies to increase the rank of a site and maximizes the client’s prospects of being successful over the internet. The aim of these companies is to provide an online identity to the brand of the company and helps the clients to sustain cut-throat competition in the market.
Though help is easily available in terms of online tutorials, developing a customized website is not a walk-over for non-programmers. Though money is involved, it is worth. How much money is needed will depend on the complexity of your project. Though it needs to be understood here that a company or WordPress customization service that charges more money is not a guarantee that you get quality, and those that quote something that is way too low than market standards are a big no. Hence, it is always better to first research about market rates and then make your choice accordingly based on different parameters that suit you.
Well, it is quite understandable that why will someone spend hours and money for learning how to develop a website with WordPress, if they don’t intend to make a career in it. Professional developers have already wrecked their brains learning about the tricks of this trade. Hence, it is better you focus on other important aspects of your business, and let professionals handle your website development needs. You will only be left with your idea, and implementation of these ideas into a feature rich and engaging website will be handled by professional coders.
A WordPress developer is a general programming expert who has experience in coding with use of the WordPress ecosystem. It is like, if a person knows architecture, he is bound to know about brick-layers. You just need to consider this as some outsourcing activity and let these professionals handle the complex work. They know what needs to be done with the coding to make your ideas real. Keep just one thing in mind; are you getting your money’s worth in terms of the programmer delivering quality? In the end, everything boils down to the developed product.
If you have the bucks, they why not opt for the best WordPress customization service. However, who decides which service is best? It is obviously you. So make an informed decision by researching well. Take references and talk with past clients of the concerned company or developer. The difference between good and best needs to be kept in mind. Best developers will design websites of highest quality, while good developers will only posses knowledge of cutting templates to build a good website in WordPress. So the choice is all yours.
The below mentioned aspects will act as a guide when you make a choice of developers.
- The developer needs to be able to correctly enqueue scripts and styles. What this does is it helps scrips and styles to load correctly and integrate with plugins in the right way. When re-designs are considered, the developer needs to put custom functionality into plugins, rather than the theme
- The developer needs to deliver light and clean validating codes. This is beneficial from the loading speed perspective of your pages.
- The developer needs to recommend plugins suitable for you. There are many examples of plugins not functioning properly due to they being not suitable for you. Best developers are smart and know what will work for you.
Instagram, for example, offers a wide range of filters and options, but is simple to grasp, and doesn’t overdo it. Most people stick to tweaking their photos with filters, and leave it at that. What Instagram didn’t do was cram options like those found in the built-in iOS photo editor, which is significantly more robust. Most people won’t use all of the features it has to offer. The average user doesn’t want to mess with horizon lines or black points; they just want to take a photo, choose a filter that makes them look their best, and then upload it to share it with their friends. In this case, less is more. It’s hard to argue with Instagram’s success.
When you add features to your application with wild abandon, you’re not necessarily doing your users any favors. Even if every single one of those features work as intended, the additional weight that’s added with each extra feature can really bog the application down. It can make things difficult to navigate-partly because nobody likes nested menus-and slow to load. Worse, those features may just sit, unused or unnoticed, because your users don’t actually bother with them. That means that you wasted time and resources building part of a product for nothing-something no company can afford to do.
Go back to application basics
If you want your application to be successful, you need to be able to identify the core function. Again, to use Instagram as an example, that core function is photo sharing; people use it to share pictures with their friends and followers, and users can comment back and forth on them.
By contrast, the iOS Photos app is designed to manage your photo library directly from your phone or iPad, which invites a deeper level of editing. The complexity of its feature offering is justified because that is part of its intent. Both of these apps have been wildly successful because all of the apps’ features support the core function rather than distract from it.
What’s your app’s core function? If you can’t identify it plainly-not necessarily in a single word, but close to it-then you shouldn’t be adding features.
Add features that will enhance that part of the application experience
Your app may never be “complete.” Facebook has redesigned their whole interface and introduced a range of new features pretty much annually, and that’s not going to slow down any time soon. The same is true, in varying degrees, for many apps.
When you’re designing your application, your features need to be tightly focused on your core user experience. What are your users going to spend their time doing with their app? How can you make that aspect of it better?
When you think about adding a feature, you should consider what kind of effect it will have on this core purpose. Will it even have an effect? If not, then it’s probably best not to include it.
What you can do during application development to prevent user frustration
Sometimes you just have to include a particular feature, for competitive reasons, or because users will expect it to be there. Maybe it’s not perfectly in line with your custom application’s core concept, but it’s hopefully at least related. Assuming that it’s a good idea to even include it, there’s a new problem to consider: How do you tell your users how to use it?
Some software development companies like to include a big, weighty options menu that lets you disable all of their extra features-which are automatically enabled at the point of download. This can be frustrating for users, because their expectations may be different than you assume.
Do they want twelve separate notifications when they drive past the dozen coffee shops on their way to work? Probably not, but your CaffeiNation app-which, in this fictional example, is an application that finds the nearest coffee shop-has that option enabled by default, and the only way to turn it off is by finding the “disable push notifications” button somewhere in the settings menu.
Instead of bothering to do that, an average user would likely just uninstall it. I’ve done the same to countless applications that had similar things-Peel Smart Remote is an offender I just removed, because it kept sending push notifications to my phone, reminders to watch things that I have zero interest in (I don’t need to see Olympic Dressage, though I respect the training and dedication that it requires). I couldn’t find the option to disable those notifications, so I just uninstalled it.
What would have worked much better-and would have likely kept me as a user-would have been a context-sensitive option that was introduced to me at the right time. If I’m using the remote to set up a recording for, say, Game of Thrones, then it would have been useful-and kind of cool-if a little window popped up and gave me the option to enable notifications for that show.
In-context suggestions will feel as though they are tailored specifically to the end user’s experience. These work far better in terms of feature integration than the top-down method many applications employ. Users want to use your application the way they want to use it. As long as they remain a user, you don’t need to complicate their experience with bulky add-ons that just get in the way-and drive them nuts.
Just remember this: your app is not going to be the only one in your users’ lives. They have a lot of things to deal with, and using yours shouldn’t be a burden, or a hassle to configure to their liking. Your application should aim to provide that core function while making your average user’s life just a little bit easier-and never worse.
It was not very long ago when Ryan McCue, the lead developer of the Rest API of this platform discussed in his blog the possible merger of REST API with WordPress core. He didn’t really say that they are going to be blended for sure but he imagined what might happen in case the merger does really take place. With the merger, he feels that more real-time features will be introduced. Here’s more:
- Presence of WordPress.org sites on major platforms like YouTube
- Easier theme development
- Addition of app directory for WordPress
Experts opine that the introduction of dependency management mechanism is inevitable – not as a fancy update but definitely because the Content Management System needs it. We are no strangers to the fact that other CMS platforms like PHP have already adopted this kind of mechanism. PHP has a Composer which can manage and resolve several libraries as a single library may require. Each PHP library which backs a Composer has a distinctive set of dependencies. The single library or Composer brings all these libraries together as a means to ensure that all these composers are well-matched with each other.
WordPress needs a Composer-like mechanism because designers and developers do not really have to work on the rediscovery of the wheel every time they want to make a new theme or plugin. The experts opine that every time they are writing a code for this purpose they are actually wasting time. Instead, they could have easily made use of the library packages out there and get over with their task in a jiffy.
The introduction of the dependency manager will actually open floodgates for the development of more and more WordPress-specific plugins. Try out some of the most popular plugins like Woocommerce, Meta slider, page builder, etc.
The ever changing technologies compel many businesses to revamp their web business sites from time to time to take advantage of emerging online marketing tools and solutions that are more cost effective and efficient in drawing more business. A web business site needs to be constantly updated with the latest structure, design, style and appeal to the changing demands and demography as more consumers manipulate modern technologies in their lifestyle and work habits.
A new trend is set not only in the business arena in the way businesses are conducted today; a new trend can be observed by modern consumers who are engaging more technology in their lifestyle from home to business. Smart businesses today must flow with the changing trends to capture their desired customers to sustain their operations. The laggards and unmotivated businesses would soon collapse if they are unable to keep pace with the changes of the 21st century.
Content, content, content
Today’s modern business environment requires good and original content to be posted regularly to feed the insatiable reading appetites of web consumers who browse the web frequently. More modern consumers are sourcing for a plethora of information about products and services today before committing to a buy whether online or offsite.
Hence, the web business site is a vital tool in reaching out to the desired category of consumers who are potential customers to the business enterprise. The web business site needs to have high quality content that showcases the expertise and reliability of the products or services promoted to win over the potential customer reading the information.
In other words, take away all white space from code where possible.
White spaces and tabs make code more readable for servers, humans and browsers could not care less as long as it’s convincing and executes without error.
Instead of manually sifting through your code, plugins such as WP Minify and W3 Total Cache can manage this at runtime.
Use a Great Caching Plugin
Caching engages storing parts of your site so they just require to be loaded once rather than every time a user visits your website. Caching is mainly useful for your return visitors, plus others who visit some pages of your website.
W3 Total Cache is an accepted caching plugin for WordPress employed by sites like Mashable, Web Desinger Depot and WPBeginner. The plugin guarantees a 10 times betterment in overall site performance when configured properly.
WP Super Cache is a easy-to-use option and you don’t require being a server expert install it.
Optimise Database Tables
Optimising your database tables is like defragging your computer or changing the oil in your car – it will assist in emptying space and keep your database running effortlessly.
You can optimise your database tables yourself using phpMyAdmin or with a plugin.
WP-DBManager lets you optimise, mend, backup and repair your database.
There is also WP-Optimize, one more database cleanup and optimization tool. This plugin also allows you take away post revisions, un-approved comments and items in trash and comments in the spam queue.
Reduce HTTP Requests
By decreasing the number of objects in your site’s pages, you can reduce the number of HTTP requests that are needed to deliver a page, accelerating up load times.
The practice of replicating, or duplicating, a website has been used since the early days of the Internet for a number of different applications. A replicating website is essentially a template that can be used over and over again to easily create an endless collection of similar, but completely unique, websites. The hard part of website creation, such as the code that controls the layout and appearance of the site, is automatically copied to the appropriate directory so it can be personalized to suit the needs of the user.
There are many reasons websites are duplicated. Replication is frequently used in research and educational fields to copy databases to individual users. Mirror sites for file downloads are also a form of website replication. Self replicating websites, however, are a bit different. Rather than manually creating and copying the website framework, a self replicating system will automatically duplicate the selected files to the specified destination. A collection of professionally designed websites and landing pages are usually available to simplify the entire process.
In the world of internet marketing, site replication is the logical way to maximize profits. It is most frequently used by direct sales companies and multilevel marketing (MLM) firms as a simple way to provide their distributors with their own unique websites, but still maintain a uniform online presence and promote their company brand. A number of traditionally offline sales companies are also taking advantage of the marketing potential the Internet has to offer and are providing their distributors with replicated sites as well.
Aside from being the most cost effective way to create multiple websites, a replication system is a versatile tool that can maximize the profit potential of your business without requiring hours of effort. Companies can quickly expand their marketing impact by recreating the landing pages and web presentations that have generated conversions in the past while still providing their distributors with enough flexibility to incorporate their own sales approach. Business owners have control over how their brand is presented, but distributors still have the freedom to personalize their site to best suit their marketing tactics.
Adaptive Website Design
The website makes use of identical URL for every device. It is the server which senses the gadget, which could be a desktop, tablet or phone, and accordingly loads an appropriate version of the site. So, it downloads only those aspects that are optimized for mobile gadgets. This system is server dependent, as all the required work is completed by the server before delivering the content to any receiver.
- Single URL facilitates users to network with the site.
- Since the server delivers only the required information to the mobile gadget, it is far more quicker.
- It can be customized when your requirements for mobile gadgets are not the same as for desktop. For instance, insurance companies may deliver more visible claims forms on mobile websites, enabling clients to fill up the same spontaneously.
- You need to prepare a separate website.
- Website needs more maintenance, though provided by the webmaster.
Separate Mobile Website
In this case, the mobile website is given a distinct URL. Generally, you’ll find it as a sub-domain of the standard domain name, for example, m. mywebsite.com. The dissimilar URLs are generally optimized for mobile gadgets.
You may also design a website having a combination of different methods. For instance, you may have responsive design for tablet and PC, and load a distinct mobile site for mobile gadgets.
- There is no need to prepare a fresh website for including a mobile site.
- An appropriately designed mobile website gets loaded very quickly.
- Website needs more maintenance
- May have to be redirected, thus slowing down the site.
- The website may become somewhat difficult for consumer to interact due to different URLs.
Therefore it is important to consider both landscape and a portrait mode, as it serves graphic designers an idea that how the website will appear and how much time it will take to reload or load additional scripts every time a person auto rotates its device. So responsive websites help the users to utilize and surf the website without having trouble regarding the screen and pixel size. The backbone of any website is its design. If it is designed efficiently by correct means it will work wonderfully for an individual.