SEO experts say that 250 words per page are enough to communicate the message. You should ensure that the content you provide is relevant to your site. It should also be appropriate to your target audience.
Different people have different tastes; therefore, you should offer multiple forms of content. For example, in addition to text you should also provide information in form of photos and video. For ideal results you should ensure that the photos and videos are properly tagged.
Just like any other part of your site you should ensure that the content is well organized. This calls for you to consistently use font, font sizes, and hyperlink colors. You should also ensure that the content is easily available with minimal clicks.
Accessibility and Navigation
If your customers find it hard to navigate and access the content on the site, your site won’t be of any value-it will just be a pretty page. To ensure that your customers have an easy time you should test the hyperlinks and ensure that they are working properly.
It’s also important to consider how accessible your site is by people with disabilities. If you are hoping that blind users will visit your site you should use software that reads the contents of the Web pages.
Social Media Badges
Social media has become very integral in the growth of both online and offline businesses. For people to easily share your content you need to place the social media badges at the right place. The best place to place the badges is at the header of the website. This way people will have an easy time seeing them.
This is the first thing that your visitors see when they visit your site. To attract the attention of the visitors, you need to have an attractive layout. For ideal results you should make use of basic design principles such as logo, consistent header, images, perfect alignment of elements, and good contrast between text and background.