Reasons Responsive Web Design Fails

Unappealing images

The development backend will automatically resize images to fit devices, but it’s still important to evaluate images on high value pages such as the homepage and service pages. Perhaps your product images need updating because the details are too small-it’s OK to scrap images for the optimized site in favor for others that will complement the mobile experience. Additionally, scaling down the total number of images of a webpage will help load times.

Annoying ads and popups

Be sure to remove all ads and popups from your mobile and tablet sites as these are not easily modified for mobile devices. They also slow load times and are difficult to close out of when using a smaller screen.

Long videos

Your current developer should know to implement an HTML5 video player so video streams smoothly over mobile. Additionally, watch your video on a mobile device to experience it as your visitor and modify the time and quality if needed.

Unfriendly navigation

Navigation is critical to a successful website-regardless of platform. There should be a responsive equivalent page to every page on the native site. At times, a responsive site may even feature more pages when copy needs to be broken up to attract visitors. Additionally, the navigation menu on the responsive website should be “finger friendly,” meaning the navigation bar is large enough for user to tap on their smartphone or tablet.