Art for SEO and Web Design

Optimizing a website is possible for both personal sites and blogs as well as corporate websites and eCommerce stores that offer both services and merchandise. Whether you want to promote a brand or if you are interested in sharing your own work and portfolio, search engine optimization is useful for all webmasters and those interested in growing an online presence.

Search engine optimization not only helps to attract new visitors and potential customers who are genuinely interested in your website, but it also helps with boosting your professional reputation and credibility in any industry you work in or represent with your website.

Professional graphic artists understand the importance of design when it comes to appealing to potential loyal visitors and long-term clients or customers. Any time a visitor finds a new website, he or she only needs a few seconds to determine whether or not they want to browse the site any further. Understanding the importance of design and why it matters can ultimately help to reduce your website’s overall bounce rate.

A website’s bounce rate is the percentage of users who leave a website after viewing only one page, often the page they landed on by directly typing in the URL or from a link referral. The better your design is to your visitors, the more likely they are to spend more time browsing your site and the content you have published.

Ensure your website’s design is visible in various browser sizes and within different operating systems. Additionally, website design that is responsive and that also loads well within mobile phones and tablet devices is also highly recommended if you want to reach an expanded audience.

Web Design also matters for users when you are trying to reach a specific audience or a target niche demographic. If you want to truly resonate and connect with your audience, giving them a design or layout that is relevant and appealing to them personally is key in keeping them on your site for extended periods of time. The longer you are capable of keeping visitors on your site, the easier it becomes to generate potential sales leads while also getting your users more active and engaged with the content you share and promote.

Whenever you are creating a website and you want to focus on the overall design and appeal of the site, it is important not to forget to incorporate SEO, or search engine optimization. SEO is imperative to grow websites organically and throughout search engines such as Google, Yahoo! and Bing, some of the biggest search engine companies to date.

When you want to implement a new design for your site, be sure to ask any professional you are working with about the effects a new design change may have on your site’s overall page ranking as well as your current optimization within search engines.

Additionally, it is also important to keep in mind the overall speed of your website and its average loading time for each page of content you have published. Ensuring you have a web hosting company that is capable of providing you with the loading speeds you need is another way to help with search engine optimization and improving your website’s overall page ranking.

The faster your website loads with each visitor, the easier it becomes for virtual search engines to crawl your website for keywords and relevant content. Compare web hosting speeds before selecting a company that is suitable for the traffic and page views you currently receive or the number of visitors you predict you will receive in a month’s time.

If you are in need of a revamp for your website or your brand in its entirety, consider looking for a professional graphic designing service to assist you throughout the process. Working with graphic artists who also specialize in branding, SEO marketing and understanding the importance of art and SEO with web design is necessary to create an online presence that reaches any intended target audience or demographic that you have in mind.

Once you have made the decision to work with a professional graphic artist, you can then begin to compare portfolios of professionals right from home, online. Reviewing and comparing portfolios of artists who specialize in web design and SEO is a way for you to find a designer who is professional and right to help you with your site’s revamp.

Working together with graphic designers is one way for you to create a website and online presence with maximum impact. The more closely you work with a professional designer who has experience with SEO and design together, the easier it becomes to create effective marketing plans while reaching your audience on a personal level.

About Multilingual Web Sites and Optimization

I remember about 10 to 12 years ago a very sharp gal had a news letter dedicated mostly to SEO concepts and I learned a number of things from her and her approach to the riddles of what is right, what is white and how not to lose your PR or page or whatever it is we are trying to accomplish. Actually about 18 years ago when I started designing web sites I went to the pages of the Gods, IBM, Microsoft, Norton, Intel, etc. and found they were not worried because they were so famous they didn’t and still don’t have to depend on Search Engines to be found. Therefore, they did whatever they pleased. I came from an orderly background working with UNIX in 1969 and with IBM Mainframes after that. Well the short of the long story is I finally learned what it meant to Optimize a web site for the Search Engines and actually spent a few years teaching Web Design and Optimization at the Universities in South America. I happen to be multilingual and I have a good education in engineering, science and medicine.

Then came the day I realized I did not know how to SEO a multilingual website. Now that was rough on the ego and a page I had just converted from English to Spanish, English, Italian and French dropped its position by 8 pages and went from a PR of 4 to a 0. Therefore, that is how this treatise or blog came about. So here we go, everyone has his or her opinions but in this area, I suggest you read it well, it is the result of nearly a thousand clients with multilingual pages. Ideally, if you are going to have a multilingual site it would be best to have separate domains and completely separate files. Now that’s not always possible but I did separate when I could by using a.com and a.net and when I couldn’t each language has its own folder under the principal language including copies of the Images and all other sub folders. Therefore, each language looks like a different site. Why you ask? Is it necessary to go to that extreme? Well it has to do with two things; first, the spiders or robots are unilingual. They speak the language assigned in the Metas at the head of the page and you had better have the language specified. If you have another language on the page you had better have it in quotes or brackets so the robot will ignore it otherwise when it cannot recognize the words, it stops reading. Meaning the rest of the text is useless. Secondly the SE’s are different for each language. German for example is Google.de not Google.com, each language has its own version of the search engines. Of course, it should be obvious that your keywords in English are meaningless in Spanish and so on, so you have to rewrite the Metas for each language including the Title, Description, Language, Keywords, Key Phrases. I do hope you are starting to see the picture. You cannot merge two languages into one site unless you separate them as I have mentioned. Do not try to use a common Images, PHP, CGI or Java file, a unique one in the folder for its own language. That also saves you from confusing the URL of your site. The sub folder names should be titled as short as possible using a Keyword from that language if possible. Once inside the Metas clearly specify the language and the SE’s and the visitor is at home. This probably a good time to mention canonical links though I am sure you all use one up in the header. Remember we all have the habit these days of not using the www or the http but did you know that Google and other SE’s treat each variation of that URL as a separate URL. It is simple enough to cure and not lose all the good brownie points, just add a canonical link (you have to look it up if you don’t know it, most sites won’t let me include it since it’s HTML code) and now the SE’s know that all variations are in fact the real URL as shown. Took me a while to figure that one out and yes each language page will have its own index and in its header will be its canonical link. Now each language will have its own PR and Page position in the SE’s.

No offense to PHP friends but I still do not suggest that the first page, the Index be a PHP. I hold that it should be a clean HTML5 index and please do use the code to identify which system you are using, even PHP has fun with code from version 4 not working in version 5. Old Java code is not working in the new browsers giving a message of unsigned code. Now of course we have to research our keywords and if you are not proficient in the second languages then get some help and if you or someone else translates the page from English to say Spanish make certain that the person doing it is current with the language. There are many variations of Spanish but there is a universal common form but change is constant. I translated an Andes Mountain climbing web site in German to attract German tourists to South America, I did my search on keywords and grammar checks, and spelling checks, all was perfect. So I sent it to a tour guide friend of mine in Germany for his comments, I had been stationed in Germany for almost two years in Heidelberg and spoke fluent German. My friend called me on the phone, was still laughing, and said there was no way he could put all of his laughs in an email. He said your German is letter perfect for 20 years ago and it is perfect High German but in advertising, we do not use the formal language we have a new version that is more common. This is true for all languages, if I’m speaking to some one I still use the formal version as a sign of respect but when I’m writing I loosen my belt do a draft and run it by someone from there not some one who was there 20 years ago. It is true for all of the languages, believe me I just made a tour 2 years ago and was amazed at the changes and the informality, in advertising they speak to you as if you were a member of their family not as if you are a stranger.

I won’t bother going into a long tirade about correct grammar, spelling and accents. As a French speaker, I am highly annoyed if someone writes to me without accents. We do not demand as much in English as they do in other languages. Proofread and proofread again. There are a number of excellent programs to check spelling and grammar and usage and they are better than Microsoft Word. If you’re going to work multilingual, invest in the tools you need and find some friends overseas. Try LinkedIn.com, I have and have friends around the world. When I do a site in more than one language, I usually change the background colors for each language and often choose different photos for the first page trying to be more in tune with that speakers taste. Don’t know? Go fishing in Google and visit similar sites in other countries it’s amazing how different we are and if you tell time, date or temperature remember to change to the format and style of that language. For heaven’s sake remember to use icons, buttons, and menu tabs in the correct language and don’t use home or back, it is offensive. Yes, sorry about that, it means you have to redo your menu codes and if you have as much text as you should then pay attention to indentation rules in each language. Also, if you’re interested in your copyright statement, it’s different in other languages. E-mail may be a universal word but it’s [correo] in Spanish not Email. Your visitor must feel that you are a neighbor speaking to him, show your best side and go the extra mile. Well now, as we all know there is a lot more to do for the SEO of a website and that I leave in your able hands.

I do not do Sexual, Pornographic, Gambling, Dating or Escort sites; if you do, the language is very special. Now one note about internal links in these sites, do not link to the short address, I suggest the full URL address for each page and graphic and the return links as well. Remember on each index page to offer a link to the other languages titled in their respective language. Getting external links can be very difficult especially in the beginning. We all struggle with obtaining good relevant links. Yes, I use the Text in the Alt of graphics for key messages or key words thinking of the robot. Last but not least, remember a separate sitemap for each language. Using the above guides and general good SEO techniques I have maintained one site on first page of Google with a PR4 since 1998 and suffered no hiccups when Google changes their algorithms. That site is for a small town in Venezuela, South America but it’s a number one site in all of South America for tourism.

Reasons Website Speed Matters

Yes, Website Speed IS an SEO Factor

The fight for high ranking on search engines will never end. Every day, millions of businesses do their best in order to position their websites higher than the competition. For this, regular activities should be performed to optimize a website. And one of the very important factors of Search Engine Optimization (SEO) is improving website speed.

Google has secrets. Some of them are still undisclosed, and others have been revealed. What is no more a secret for SEO agencies, due to an announcement made in 2010, Google doesn’t like slow websites; therefore, they could be penalized in ranking. Of course, no business would want that, or else it will be outperformed by the competition with faster load page.

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94% of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50% of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an eCommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.

Benefits of Website Support

Website maintenance or the production of a site cannot simply be carried out by one single individual. The skills required in making and dealing with a web-site are extremely differed. Making a shiny new site, for instance, requires:

  • design skills
  • development skills
  • sales/marketing skills
  • SEO skills

When putting the site live there is additionally:

  • modifying hosting servers
  • domains
  • emails

This extensive assortment of skills that are needed to make a site; are the same abilities needed to run and/or manage it.

In the event that your business site is out there, without any help then it is an accident waiting to happen. The large number of skills needed to make the site, means there is a large number of areas where something can conceivably cause you problems.

At a very simple level, you will require somebody who can change content for you. For example, your business contact address or phone number.

A more common example could be your site server being hacked, which could bring the site down totally. This would require somebody to have the right technical experience to verify your site was backed-up, and to restore your site for you.

So when these issues do emerge, and you as an entrepreneur don’t have something set up to deal with these issues, then its going to cost you cash.

It’s something you presumably haven’t planned, its something that is going to come up in a crisis and one thing you have got to ask yourself is. Who would you be able to turn to? Who would you be able to trust, to sort things out?

There is continually going to be an expense included and in the event that it’s a crisis, then the expense is going to be at a premium.

So my recommendation to entrepreneurs is to get site help set up from the very beginning. Treat it like you would business insurance.

Most organizations will offer support for a little month to month expense. Either your current site planner or whoever made your site. If not, then they can unquestionably propose somebody who can give that service to you.

As an entrepreneurs this provides for you the peace of mind. In the event that something or when something happens with your site you’ve got somebody you can turn to who can alter it for you. Preferably somebody who knows your business, somebody who knows your site and can get to your site and comprehend any issues.

Benefits of Responsive Web Designing

  • Supper Flexible: Sites with responsive design are very flexible as explained above. The content, images and even videos, loaded in a site can easily adjust to small screens of mobiles and tablets. The images and the grids of such sites are fluid. Just as liquid easily spreads out, the content of such sites also spread easily.
  • Reach to a Vast Range of Audiences: According to a survey, 40% of online users like to browse sites in their tablets or mobiles. It means if your site is not mobile friendly, you are losing a great deal of audiences. Capture them by considering responsive web design. It enhances the site traffic rate by increasing its visibility.
  • Enhancing Offline Browsing Experience: There is no cut in the screen size. It means all content is visible. The HTML5 offline browsing capability of responsive sites allows easy access in one go. Even in the absence of network, it is possible to move the browsed web page to get the best view of it.
  • No Need of Getting an Additional Mobile Friendly Site: It saves your money that you might plan to spend on creating an additional mobile friendly website. It is an old trend to own two types of websites, one for system browsing and another for mobile browsing. Your one site is enough to operate in both the platforms which is a great saving of money as well as time.
  • Valuable SEO Campaign: Maintaining a mobile friendly site and a desktop friendly site, means duplicate content which is hate by Google. Having one responsive site doesn’t promote duplicate content. You can make your SEO campaign successful and effective with it. Google has given a green signal to such type of site creation.
  • Saving Cost and Time in Management of Your Site: It is natural that when you have one website, you can easily manage it. Saving of money as well as time can be possible. A single site management is not lengthy. You can find top quality assistance in website maintenance at an affordable price.