Reasons Website Speed Matters

Yes, Website Speed IS an SEO Factor

The fight for high ranking on search engines will never end. Every day, millions of businesses do their best in order to position their websites higher than the competition. For this, regular activities should be performed to optimize a website. And one of the very important factors of Search Engine Optimization (SEO) is improving website speed.

Google has secrets. Some of them are still undisclosed, and others have been revealed. What is no more a secret for SEO agencies, due to an announcement made in 2010, Google doesn’t like slow websites; therefore, they could be penalized in ranking. Of course, no business would want that, or else it will be outperformed by the competition with faster load page.

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94% of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50% of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an eCommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.

Benefits of Website Support

Website maintenance or the production of a site cannot simply be carried out by one single individual. The skills required in making and dealing with a web-site are extremely differed. Making a shiny new site, for instance, requires:

  • design skills
  • development skills
  • sales/marketing skills
  • SEO skills

When putting the site live there is additionally:

  • modifying hosting servers
  • domains
  • emails

This extensive assortment of skills that are needed to make a site; are the same abilities needed to run and/or manage it.

In the event that your business site is out there, without any help then it is an accident waiting to happen. The large number of skills needed to make the site, means there is a large number of areas where something can conceivably cause you problems.

At a very simple level, you will require somebody who can change content for you. For example, your business contact address or phone number.

A more common example could be your site server being hacked, which could bring the site down totally. This would require somebody to have the right technical experience to verify your site was backed-up, and to restore your site for you.

So when these issues do emerge, and you as an entrepreneur don’t have something set up to deal with these issues, then its going to cost you cash.

It’s something you presumably haven’t planned, its something that is going to come up in a crisis and one thing you have got to ask yourself is. Who would you be able to turn to? Who would you be able to trust, to sort things out?

There is continually going to be an expense included and in the event that it’s a crisis, then the expense is going to be at a premium.

So my recommendation to entrepreneurs is to get site help set up from the very beginning. Treat it like you would business insurance.

Most organizations will offer support for a little month to month expense. Either your current site planner or whoever made your site. If not, then they can unquestionably propose somebody who can give that service to you.

As an entrepreneurs this provides for you the peace of mind. In the event that something or when something happens with your site you’ve got somebody you can turn to who can alter it for you. Preferably somebody who knows your business, somebody who knows your site and can get to your site and comprehend any issues.

Benefits of Responsive Web Designing

  • Supper Flexible: Sites with responsive design are very flexible as explained above. The content, images and even videos, loaded in a site can easily adjust to small screens of mobiles and tablets. The images and the grids of such sites are fluid. Just as liquid easily spreads out, the content of such sites also spread easily.
  • Reach to a Vast Range of Audiences: According to a survey, 40% of online users like to browse sites in their tablets or mobiles. It means if your site is not mobile friendly, you are losing a great deal of audiences. Capture them by considering responsive web design. It enhances the site traffic rate by increasing its visibility.
  • Enhancing Offline Browsing Experience: There is no cut in the screen size. It means all content is visible. The HTML5 offline browsing capability of responsive sites allows easy access in one go. Even in the absence of network, it is possible to move the browsed web page to get the best view of it.
  • No Need of Getting an Additional Mobile Friendly Site: It saves your money that you might plan to spend on creating an additional mobile friendly website. It is an old trend to own two types of websites, one for system browsing and another for mobile browsing. Your one site is enough to operate in both the platforms which is a great saving of money as well as time.
  • Valuable SEO Campaign: Maintaining a mobile friendly site and a desktop friendly site, means duplicate content which is hate by Google. Having one responsive site doesn’t promote duplicate content. You can make your SEO campaign successful and effective with it. Google has given a green signal to such type of site creation.
  • Saving Cost and Time in Management of Your Site: It is natural that when you have one website, you can easily manage it. Saving of money as well as time can be possible. A single site management is not lengthy. You can find top quality assistance in website maintenance at an affordable price.