This crucial layout of the structure of your website is called a sitemap. Having the potential to be an effective tool for planning out your business website in a way that translates perfectly both to designers and non-designers, having the right sitemap figured out is a great way to take that first step towards constructing your website. It is a centralized, comprehensive planning tool that can allow you to have a handle on the organization and clarification of your overall content. A sitemap can be created by anyone with a basic knowledge of websites, and should definitely be the starting point of the master plan to create that perfect business website. Here are a few reasons why:
Declaring Goals and Purposes: Every businessman should have a purpose, a goal. Without these, websites tend to become pointless, difficult to navigate and a source of sub-par user experience. When people come to your website, you do not want them to be confused. A sitemap can go a long way helping to clarify the exact goals and purposes of your business website before you get into the design and development phase. All you need to do is decide what you need for your website and map it out thoroughly. You can even use the sitemap to eliminate parts that are not crucial or integrated in the whole scheme of things.
Avoiding Duplicate Content: Without a sitemap, you might not even realize that you are duplicating your content and creating unnecessary redundancy. This might lead to duplicate, or even conflicting information on your website which serves as a deal-breaker.
Streamlining Conversion: In your conversion funnel, the ideal scenario is going from start to finish with the minimum number of steps. As the number of steps increases, so does the chance that visitors might leave before actually converting. Using your sitemap, you can easily figure out the necessary, crucial steps in your conversion funnel and get rid of steps which are redundant or counterproductive.