Website Tricks for Artisans and Crafters

Crafting and creating art are both very personal activities and that is why the About or About Me page is so important on a website. Most artisans write up their own description of themselves on their sites. It often starts out in the third person. For example, Artist Jane Doe is a walking cadaver and has perfected her skills on various zombie shows by going underground and digging deep to improve her talent. Then later in the description it continues: I have been doing cadaver impressions for years as you can see by my deadpan look and frequent visits to cemeteries. Did you notice the change in voice from talking about oneself as if someone else was writing about you to being present and using the word I? Try to be consistent and choose one voice or the other. Either way is fine, but not both at the same time. It is awkward, and the reader has to change his thinking. It puts a hiccup in the engaging flow of the topic-you.

There is one golden rule in design of any kind and it also holds true for web design. Keep it simple. Use contrasting colors like black on white, black on any pastel, a dark color on a light color. No light colors on a light background or dark colors on a dark background, unless you want to frustrate folks over forty. No tiny print that requires squinting and results in a high bounce rate (i.e., people who leave your website to find a site that is easier to see.)

if doing arts and crafts is a hobby, than just relax and enjoy it. But if you are trying to make money, you have to take it more seriously and treat it like a business. If you get serious about selling your product, your customers may get serious about buying it. And if they see you as a professional, they just might pay more for your work and then the whole art and craft community will benefit.