Do’s And Dont’s For A Successful Website

It all starts with the Home Page:

  • Do: Make it simple, clean, and “obvious”- Your homepage is everything. It’s the first impression. It’s landing on the moon for the first time. But if you’re visitors are confused, overwhelmed, or lost they’ll be gone before you know it. Spend triple the amount of time mapping it out as you do designing it. Carefully think of where you want you’re visitors to go, how to get them there, and how to make it as easy as possible to do so.
  • Don’t: Cram content- The biggest temptation in creating a homepage is putting as much content on there as you can. The idea behind this is the hope that your visitors will get all they need if all they ever see is your homepage. But this is a HUGE mistake. The goal for your homepage is not to summarize your business in one breath but instead, like a guided tour, give them an introduction and guide them to another page on your site (called a “click through”).

Navigation is the Road Map

  • Do: Make your site navigation immediately visible or accessible- All you really have is less than 2 seconds before your visitor begins looking for the next thing to click on, and most likely they’re looking for your navigation. So if you’ve caught their interest at all on your homepage, then your navigation becomes the next most important thing. As a general rule, I usually treat my navigation bar as its own webpage. I spend just as much time designing and developing it.
  • Don’t: Have too many links- The last thing you want to do after winning over a visitor to click towards your navigation is to scare them away because you have 100 different links to choose from. Very, very few websites have I ever seen that do this well. Keep your navigation to a handful of links. If you have a lot of links, consolidate them into category links. You don’t want your online visitor feeling like they’re caught in a web.

Gather Info

  • Do: Give your visitors an opportunity to leave their info- The best thing your website can do for you is not leaving your visitors impressed, but earning your visitors trust enough to leave their email with you. Make sure to have a way to gather intel. Have your links carefully guided towards getting the visitor to fill out an email subscription or sign up for a deal. Intel is invaluable.
  • Don’t: Make your visitors feel like they’re giving their soul away-I think you know this. It’s kind of unsettling when you come to a website that interrupts you with a popup window every 10 seconds. It’s also bad form (no pun intended) to make your visitors feel like they have to leave they’re social security number with you. Just get their email. If you’re bold, get their name. And always give them a way out. Tell them how they can unsubscribe if they ever wish to so they don’t feel like they’re trapped.

Invest in a web designer or design consultant

  • Do: Be wiling to put a little money into your website- You don’t want a cheap website. And by cheap, I don’t mean you need to have an expensive one that will cost you an arm and a leg. But if you’re reading this, you’re more than likely interested in making your website better and more impactful. In other words, you have plans to truly use your website as a tool to promote something or drive sales. Did you know 95% of people don’t trust certain websites because of bad design? Hire a professional web designer or at least consult with a professional to get on the right track.
  • Don’t: Cut corners and hire your nephew for $20- There’s a reason why web design and development is a career -because it takes skill, craftsmanship and good amount of knowledge to create an excellent website. This isn’t something you can accomplish by cutting corners and hiring your 12 year old nephew to accomplish. There so much more to think about that you and your nephew aren’t likely to know about that professionals do.

Usability Principles of Web Design

  • First impression
    Through your web design, you represent your business and display your brands. Customers usually look for company reliability and stability, professional and credible design, welcoming and friendly approach and the main business concept revolving the layout. With effective designing, you can make your business first impression count on your target audience. Make effective use of the layout, typography, font size and colour schemes.
  • Designing tips
    Basic designing elements are layout, typography, colour scheme, animation, flash and multimedia. Layout represents page organization in orderly grid fashion for easy navigation; also making use of negative spacing. Typography enables the design to become legible to the audience. Go for audience convenience and choose sans-serif font. Carefully select your font type, colour and size. Choose colours supporting the business theme and complimenting the template and marketing materials. Make use of animation and flash with care, if wrongly or over-used it can become reason for audience distraction and annoyance.
  • Maintain consistency
    Keep the designing elements consistent on every page which includes the colour scheme, font styles and sizes, graphics, layout structure and navigation link placement. Keep the navigation links, header and logo consistent throughout the site whether you chance the layout structure.
  • Use images
    Convey your business themes by using suitable, high-quality and customized images. This is a good way to convey business concept to the audience, making a strong connection with images and business theme at subconscious level. Use images wisely and sparingly in your web design without relying on them heavily.

Tips on Website Creation

Fully Operational

It is important to check all links and pages are working within the site and your pages load quickly and correctly with no faults. Anyone who is not completely aware of computers, the internet and technology can be concerned about your website integrity when there are failings within it. You need to portray as professional an image as possible to attract a good reputation.

Contact Us or About You Page

Including contact information and some background history adds an existence to you and your business, something your customers can relate to. You are open and up front with nothing hidden. You are available to your audience.

Good Quality Images and Photographs

Always use clear images, pictures, photographs or diagrams so they serve their purpose. Blurred images again can look “dodgy” and unprofessional, questioning the reliability of the rest of your site.

Content of Every Page

Make sure every page treats visitors as if it is the only page. Do not take for granted that your visitor has been to your home page and knows what you are about. They may have landed there by chance from another link or website and having to hunt around to see what you are about can be confusing and tiresome. Be clear and “open book” to everyone.

Page Length

The length and content of your pages is important. Remember the size of a computer screen and how much information can be displayed at one time. Having to continuously scroll down can become repetitive. Keep your information concise and relevant.

Agavi Framework

As quoted before, this framework implements the MVC design in its application development process. Developers should understand the concept of MVC (Model -View – Controller) model for better understanding. MVC is a combination of three parts that includes model, view and controller. Each has a different function, Model has the application logic. The Controller will identify the user request and directs model. Views inquest model and sends output to the user interface.

While in this framework, Model is a class in PHP. Dozens of models represent the various areas of your application development. The Controller is an action in this framework, it is similar to a class in PHP.

Controllers are called at the appropriate time in it. Actions corresponds to views and view performs the application output.

It is a good option by Web development companies because it’s neat coding facilities. Certain benefits that tempts us to choose this framework as our development platform.

  • Repeated coding can be avoided, because it has an inbuilt core library. This makes coding easy as well as lighter compared to the traditional PHP coding.
  • Each application has lots of states to be maintained, it allows the developers’ to maintain complete state of the application.
  • Web application is incomplete without a database, this framework supports most of the databases.
  • Form handling is an important feature in this framework. It helps in editing the forms and reduces the chance of errors which makes debugging easier.
  • It takes a lot of time to write functions in Ajax and XML but with Agavi, it is made easier.
  • It has some of the best built-in tools to make your work easier and secured.
  • This framework does most of the things automatically, including debugging and dynamic loading.

Advertise Web Design Services

Promote your website online

You can optimize your website in various ways, whether through free advertising, paid advertising, social media and you can adopt offline methods for making your business more popular.

According to me results achieving from free advertising is the best type of marketing technique as it is a long lasting way to spread your business on Google. You just need to hire a professional web marketing firm to make your website visible on top search results. I would also recommend you to do proper research before hiring marketing company for your business. Ask a few questions before hiring them.

Keep on updating on social media channels regularly

Nowadays, people are using various social networking websites commercially. It provides a good way to spread or promote a particular product, service, website etc.

One can find clients in these places. Apart from this, social media like Facebook, Twitter, MySpace, LinkedIn and other sites give you another opportunity to get connected with potential clients, also provides a way to link with them and understand about you before, during, and after the selling.

Participate in industry-related conventions

This may not generate more clients unless some of the participants are looking for solutions, but you get the interaction of other people in your business. Social media can help you offer more to clients whereas these conventions or meetings can help make your business more reputable. As your company name shall get published in magazines, newspaper, etc. Hence it will keep you on the top of the trend and news.

Weird Web for Business

  • Speed: Does your site become fully operational within a second? If not, your site is surely missing a huge traffic on everyday basis thereby damaging your brand pool and reputation to a considerable extent. Respect the time and energy of your visitors online. Work on the speed of your site without delay. It is important to mention here that people really don’t care about you unless you befit their coveted requirement with a unique solution.
  • HD (High Definition) videos and photographs: Check whether your partner for the web development has uploaded a good number of HD videos and photographs or not. If not, do upload them all now for creating experiential zones in the virtual world. Please understand that your customers and prospects in the virtual world can’t see you physically.
  • Content: Change the content of your site regularly. This has especially become important after the launch of the algorithms like Google Panda and Google Humming Bird. You must incorporate a practice of changing the content of your site at regular intervals while realigning and replenishing the virtual stock. This will create a point of attraction for the regular visitors of your site. The idea is not to allow the regular visitors suffer from the boredom.
  • Navigation: Check how user-friendly is your site’s navigation system. Make it as user-friendly as possible and leave an indelible mark on your visitors. You must remember here that customers on the virtual mostly want to save time and energy of visiting stores physically. Hence, your site’s navigation system should spell that out clearly.
  • SEO: Check whether your site is continually doing well in the search engine results or not. This is extremely important for attracting the traffic to your site on an everyday basis.
  • Social media pages: Does your partner offer social link building for your site? If not, change your partner for the good.

Art of Color on the Web

Although many designers use colors specific to a website’s brand, choosing the right accent colors, background colors, and font colors is extremely important. Every decision makes an impact on how the viewer feels when browsing your site. And how a person feels when browsing your site has a direct impact on what a person does.

One of the most important decisions on a website is the background color. The background color will help determine the mood of the website.

When selecting the background color for your website, you must first establish the main purpose of the site. Is the goal to encourage the viewer to buy something? Is the website meant to relax or rejuvenate? If the goal, for instance, is for the viewer to read and gather information-such as might be the case on a blog or news site-then choosing a lighter background with dark text would be the best choice because these colors make it easier and less distracting for someone to read a block of text.

Websites that are not as text heavy and display more photos-such as a digital photography site-could use a dark background with light text. This choice creates a dramatic eye catching effect but is not ideal for people to read large blocks of information. Many designers websites can be dark with light text, but it is important to make the blog a light background, so readers can easily digest the posts.

Another important component to choosing color is understanding what each color represents.

  • Blue: Considered a trustworthy color, blue is often used on medical websites and on business sites where the goal is to invoke rest or produce calm. Truly a “gender neutral color,” the choice appeals equally to men and women. Blue is a safe color scheme, when you do not know what color to choose, going with blue would be the safest bet.
  • Red: A dynamic color that alludes power, passion, and energy, red is used to draw attention to a critical element on the page and is useful for calling to action. A “hot” color, red is often found on food industry websites. Red increases enthusiasm and generates energy.
  • Green: Representative of stability, green inspires possibility. Green is a balancing and rejuvenating color that offers a sense of renewal and harmony. Green is a pervasive color on natural websites because of its clear connection to nature.
  • Purple: Originally the color of kings, purple still represents nobility, dignity, and importance. Most often found on beauty product websites, purple exudes creativity and youth.

Choosing Web Design Agency

Look at your competitors website

Of course if you are in business you have been keeping a very close eye on your competitors, from a website point of view ask yourself if they look better than you and if so how can you change that with your new website. Do they rank higher for keywords and key search terms and ask why. These questions will help you get a better understanding of the direction you may need to go.

Get inspiration from websites outside your industry

Some industries can be very sluggish and the design styling does not change much over the years. This can present an opportunity for your new website design, so find something you like outside your industry and see if you can adapt the design style to fit well in your industry.

Compile your web design ideas

Now comes the hard part, start compiling all your website design ideas, work through a basic structure, outline your key services, your company profile, your contact details, your targeted keywords and try develop some sort of logical structure. When doing this in our web agency we draw a flow chart.This will help you visualise your ideas and tends to keep the structure neat.

Begin the process of identifying web design agencies

After compiling all your thoughts and working on a basic website structure you have given yourself a real advantage. Firstly, you are now in the driver’s seat when it comes to the direction of your website and secondly it will allow you to negotiate with the various agencies without getting confused by industry jargon. The next step is to go to Google or any other search engine you use and enter a search term like “web Designers” and include your location if you would rather deal with a local company. Identify a number of agencies you like, look at their portfolio, look at their style and make sure their work is a good match for you. Don’t forget to take your time, go a few pages deep and look at maybe 20 to 30 different agencies. Prices will vary drastically so time spent on this element could save you a lot of money.

Ask for quotations

Send an email off to the agencies you relate to and ask for a quotation. Be sure to include the main points from your research so they know you are serious about the project and sit back and wait. Withing a day or so, you should be in receipt of a number of quotations. The first thing you will notice is the discrepancy in the pricing structure. Large agencies will generally be more expensive than small ones. The main reason for this is the overhead costs. While large agencies tend to employ a specialist for each element of a website design like a designer, a developer, a content writer and a search engine optimisation professional, a small agency could be a one man band working out of a home office. Hence I would vote stick to an agency with 4 people or more who have the advantage of a melting pot of ideas and supports.