Make things available online: You are no longer safe even in your niche market. A company sitting in the remote area, for instance, can compete with you in Washington DC. As such, take preemptive actions before somebody else throws you off guard. Make your products and services available over the virtual world so that you can attract more customers for you. Your website plays a pivotal role here.
Create opportunities for customer experience: Your products and services must be displayed in such a manner so that customers sitting at the farthest end of the world can visualize and can have a feeling of them before purchasing. This will enhance your business opportunities manifold. You can create opportunities for customer experience by uploading HD (High Definition) photographs and DVDs. Create a section on your site for customer feedback and rating which will work towards building opinion for you over the net.
You can always have an opportunity for moderation on the real feedback received from the customers. You web design partner must provide a window for this.
Live chat: Live chat on your site enhances your credibility as a customer friendly business entity and this goes many miles to your favor without saying. It also ushers to effective handling of queries on instant basis. This in turn increases your business opportunities since you will have a fair amount of opportunities for persuading the prospect through chatting and answering to their concerns.