No matter what size business you own, credibility will always be critical for you. If people don’t find you credible, they won’t want to interact with you and you won’t be able to develop a relationship with them. When a person visits your website, that credibility must come through clearly. There is no doubt that you have the potential to make mistakes along the way. The reason for that is that you are human, just like the rest of us. However, if you are honest and you show that you consistently try to do the best possible job each and every time, people won’t judge you based on the mistakes that you have made. In fact, that will hopefully bring you closer to them because being human is an endearing quality and one that other people can relate to. It touches the other person’s heart. Of course, that is only true if you are able to succeed in spite of whatever went wrong. As you pick yourself up, dust yourself off, and proceed, you will want to keep some important things in mind.
- Make sure that your website is fresh and current: There is nothing worse than a stagnant website. Other people can always tell and it says a lot about you and your business. That may not even really be the case but that is the perception that other people will have. It also says that you haven’t put your website (and thus, your business) at the top of your priority list. It isn’t as important to you as other things are or you would be paying more attention to it. Of course, that is the perception talking again. It is your responsibility to get rid of that perception and create a new, more accurate one.
- Pay close attention to metrics: Although you may thing that they are not important, metrics are directly tied to your success and the success of your business. Tracking what works and what doesn’t work is, in fact, critical to your success. It is relatively easy to gather the metrics and there is generally no cost involved. There are a few analytics tools available online (such as Google Analytics), which are free and they work very effectively. If you track the metrics, you can quite easily tell what is working for you and what is not working. This will allow you to adjust and revise as you see fit and it may make all of the difference in the world to your results.
- Pay attention to the back end of your website: If you don’t have much (or any) knowledge of development, it is a really smart idea to work with someone who does possess that knowledge. Nowadays, more and more people are building their website (or having their website built) on a blogging platform (such as WordPress.com or WordPress.org). If you do it yourself or you get someone else to work on the development end of your website, the blogging platform is a really sensible idea. There will be a lot of plugins offered of which you can take advantage but only you can decide which ones will work well for your particular business. It is definitely recommended that you look at each and every plugin to figure out which ones you need.
- Take advantage of the mobile device trend: As you are probably well aware, the majority of people in business today don’t just sit behind a desk all day long, five days a week. Many people are on the move. However, that doesn’t mean that they don’t stay connected. It is just that they get their information in a different way–on a mobile device. That means that you need to step up and accommodate those mobile device users. It is not just a thing of the future. It is here now and if you don’t embrace the concept, you will be missing out on tremendous opportunities for your business. There are certain adjustments that you will have to make so that it is compatible with mobile devices. It will be well worth the time and effort.
- Let the content stand on its own: There is no doubt whatsoever that your brand and your products and/or services are amazing and that there isn’t a person around who shouldn’t own what you are selling. However, if you don’t express that to the right people, they won’t know about it and they may not realize that they can’t live without it. That is where you come in. Of course, it goes without saying that your content must be extremely well written. It must also be compelling, valuable, educational, helpful, it must satisfy the needs and wants of the other person, and it must have the ability to solve the other person’s problems. If you can accomplish all of that with your content, you will be golden.
- Social media is one of the best tools in your repository: If you are going to succeed, you must understand that social media will be an important tool to help you do just that. Social media affords you opportunities to reach people in ways that you could not even have imagined in the past. It is important that you recognize its value. It is important that you remember how important it is to consistently connect with other people online. They need the benefit of your expertise and you have a need to share it with those people.
- Stay away from the hard sell: Ultimately, as a business owner, you have the same goal as everyone else. To sell your products and/or services. That doesn’t mean that you will not need to sell your offerings at some point. It just means that you should take that approach initially. The only thing that should concern you in the beginning is giving the person the benefit of your expertise and building your credibility. Once you have done that, the rest will follow naturally and easily.