First Impression Matters
Apart from landing on your page from individual searches on the internet, you will have visitors who find your way to you through referrals and leads. The content on your pages is the greatest tool to lead to conversions, but then users are more attracted by beautiful looking sites. The look of your site triggers a subconscious reaction before even any reading of the content takes place. The overall feel and look of the site, therefore highly determines how users judge you and whether they feel like going through the content to find what they are looking for. The look acts as a communication and marketing tool to promote your brand, hence ensuring that you impress your visitors as soon as they see your pages is quite important to winning them over to read your content.
It makes your site user friendly by improving usability
After you have impressed your visitors and they like what they see, it is time for your content to talk. Fact is, now business wants more traffic; every business yearns to have traffic that is valuable enough to bring in conversions. The user experience on the site can highly determine this fact and this is something that is taken care of by your design. The color, navigation and layout of your website means a lot with a well done site showing professionalism and a poorly done site, robbing you off visits that had the potential of becoming conversions. Wed design offers consistency in style in terms of buttons and fonts among others and layout to ensure that users have an easy time navigating the site. It ensures that any form of confusion or user doubt is kept at bay so that you get to enjoy more productive visits from satisfied users. The more usable the site the more friendly it is and the more the positive reactions you will get.
It offers greater control
Through good web designs, you can control experiences and message to lead your users to the different pages on your site. You can do this by gentle suggestions for visits to those pages or using a strong call to action that the users find hard to resist. The colors you have used and your composition and other elements attract the attention of your visitors and together with the content lead to conversion rates that are improved. Web designs go beyond beauty and it is something that should be given the attention that it really deserves to give you and your visitors an easy time communicating using all important elements.