. Web Design by Mia Pipper . Comments Off on Usability Principles of Web Design
Through your web design, you represent your business and display your brands. Customers usually look for company reliability and stability, professional and credible design, welcoming and friendly approach and the main business concept revolving the layout. With effective designing, you can make your business first impression count on your target audience. Make effective use of the layout, typography, font size and colour schemes.
Basic designing elements are layout, typography, colour scheme, animation, flash and multimedia. Layout represents page organization in orderly grid fashion for easy navigation; also making use of negative spacing. Typography enables the design to become legible to the audience. Go for audience convenience and choose sans-serif font. Carefully select your font type, colour and size. Choose colours supporting the business theme and complimenting the template and marketing materials. Make use of animation and flash with care, if wrongly or over-used it can become reason for audience distraction and annoyance.
Keep the designing elements consistent on every page which includes the colour scheme, font styles and sizes, graphics, layout structure and navigation link placement. Keep the navigation links, header and logo consistent throughout the site whether you chance the layout structure.
Convey your business themes by using suitable, high-quality and customized images. This is a good way to convey business concept to the audience, making a strong connection with images and business theme at subconscious level. Use images wisely and sparingly in your web design without relying on them heavily.