Every color has its own distinct psychological effects.
Colors can directly affect people’s moods. When used in web design, colors can quickly and effectively show a particular theme or atmosphere. Each color has distinct properties that have been known to artists for centuries. Their science of Color Theory is just as valuable to web design.
Blue is a color that is commonly used in most websites of various industries because it shows trustworthiness and friendliness. However, there is no color that is better than the others. Colors can enhance or create the right mood for the purpose that your site wants to serve, but before anything else, you should know what colors to use.
When used dominantly, the following primary colors can have an effect on your site with the characteristics they signify:
- Red – passionate, powerful, alarming
- Yellow – warm, happy, alert
- White – simple, clean, honest
- Black – sophisticated, oppressive, edgy
- Green – natural, reasonable, successful
- Dark Blue – trustworthy, secure, professional
- Light Blue – serene, refreshing, inviting
- Purple – mysterious, luxurious, romantic
- Orange – friendly, playful, inexpensive
- Gray – formal, neutral, gloomy
Colors that clash allow elements to stand out.
Bareness is not the only means to influence the visual flow of your users. Colors, complementary ones in particular, can also have an impact on any page.
Every color has a natural complementary color, which is directly opposite on the color wheel. For instance, the complement of red is green, while the complement of blue is orange.
This means that complementary colors can be used in web design to draw more attention. Therefore, they can be effective for promotions, calls-to-action and other aspects that you would want visitors to see.
This is commonly seen in call-to-action buttons. For example, a yellow button will surely be visible in a dominantly purple background.
White space attracts attention.
Web design should aim to influence where users look, and in this respect, a blank page can be one of your most effective tools. White space, or negative space. is merely the absence of some elements. It does not necessarily have to be white in the literal sense. Depending on the way it is used, its power is found in its ability to draw or repel attention.
A basic rule when using white space is the fact that, when there is more white space surrounding an element, the more it will draw attention. Less space is equivalent to less attention. This is one of the fundamental rules to flat design and minimalist movements on the web, nowadays. There are fewer elements on a screen; the remaining ones are the most powerful.