E-Commerce Web Development

As you may already know, web development is the writing and coding process that goes into the building and customisation of websites. This process is what ultimately will turn your business vision into an online reality, but it is not the same as e-commerce development.

e-commerce development involves this same process, but one that utilises online commercial transactions. Because of this, it requires a larger degree of technical knowledge and ability to pull off – which is why marketing companies who offer this service are so sought-after.

If you’re thinking of building a company site with the aim of selling products online, you may have considered hiring someone to help you to realise your vision. But before you do so, you may want to spend some time researching your options.

It’s important to distinguish between web and e-commerce development, as the latter requires a range of specialised techniques. Because of this, it’s a good idea to specify your needs when looking for a company or person to help you build your selling website.

Mobile Friendly Websites

As the web technology is evolving at a rapid pace, same is the case with the mobile technology. Nowadays, more than 70 percent of the population is using mobile gadgets to access internet. In order to avail the fruits of the internet, it is mandatory for the business organizations to have responsive websites.

Let me discuss first what exactly the meaning of responsive website is. This is a special website that has the ability to adapt to any size screen. In other words, we can say that these are websites have the flexibility to get open on any size screen. Owing to this flexibility and ability, the responsive websites can easily be accessed from the mobile gadgets, mobile phones, smart phones and tablets.

In a nutshell, these websites offer wide flexibility to the users. They can visit these websites by using smart phones, mobile phones, mobile gadgets, smart phones, laptops and desktops. The high functionality of these websites is certainly the most amazing feature.

There are several attributes that are associated with these websites. The first and foremost is

Make Website Load Faster

Following are some simple tips which help to make your site load faster.

  • Optimize images: To load your site faster you need to optimize all the images which are the post on your website. This is because if you reduce the size of the image, then it takes less space which helps to boost your site speed. Make sure that your image size matches your usage and try to implement them in a way so it can easily adjust according to the height and width of each page within limited space.
  • Cache is your friend: Always keep in mind that the cache is your friend and this will help to avoid unnecessary HTTP requests on your site which help to accelerate the speed of your overall website.
  • Evaluate your plugins: Yes, it’s a fact that plugins will help to add new functionality to your site, but more plug-ins mean more work which takes lots of space and affects your site speeds. So to increase the speed of your website removes all the plug-ins which is out-dated or which has

Profitable Product Pages

  • Product Description – Do not try to write a one size fits all product description. Focus on your targeted buyer and write to them personally. Be sure to include all the benefits the product provides. Try to avoid clone phrases such as best deal in town or superior quality. Your prospect will tend to blur over these types of statements.
  • Product Image – Your product image will be what draws the customer in. You want to make sure the product details are clearly visible. The image needs to be clear and sharp. A good image will make the product come alive and bring out more of a reaction from your prospect. Using different angle shots of the product can be effective as well.
  • Call to Action – Be sure your call to action button is vivid and clearly placed on the page. Once your image and description do their job, you want the buy button to be right there so the customer clicks it when they are in the buying mood. Be sure to make the button stand out from the rest of the page. Do not let it sink into the background or melt into

Characteristics of a Bad Web Design

  • Bad colour scheme. Colours are supposed to enhance the aesthetic aspect of the website but this is not the case always. Some websites make the mistake of using light colors as text, use glaring colors as background, and a sight for sore eyes through a mix of colours like yellow and pink with violet as background.
  • Loading takes time. This is one problem with making a web site very colourful and with lots of special effects, it makes users frustrated as loading tend to be slower. Thus, beauty and interesting information in the site is totally forgotten because a majority of web users do not have the patience to wait for page loading.
  • Default page does not fit computer screen. Even if the user is using a 32inch LCD, the entry page of the site visited still needs scrolling down or sideways to view other parts of the entire page. And this is not good as users want the whole thing outright. They are looking for information, not bonuses and points in a video game.
  • Cluttered arrangement. Until now, you see web pages where different important tabs are not aligned together. They are instead plastered

Good Graphic Designer

The range of services, level of expertise and cost are some of the top most parameters to select a design and development service provider. Graphic designing is an art of styling or branding a web portal of an organization by using a series of images, content pieces, features and applications. This area is considered to be a subset of visual and design communication. It requires a lot of skills, proper understanding or color and design elements and the capability of comprehending an organization’s brand strategy through a website.

A designer uses a blend of typography, graphic arts and page layout methods to produce the final result. Graphic designing refers to both the process (of designing) by which a message is created and the designs (or products) which are generated.
A designer:

  • Creates logo and undertakes the overall branding
  • Works for publications (magazines, newspapers and books)
  • Handles print advertisements, posters, billboards
  • Manages website graphics and product packaging

For instance, a product packaging may include a logo or other various artworks, structured text and pure design elements such as images, color scheme, shapes which ultimately unifies a web design piece. Composition is the most

Improve Customers Website Experience

  • Make navigation logical and user-friendly. Maneuvering through your website should always be a logical, common-sense process – based on your customers’ needs and desires, not the structure of your business. The website’s menu must be prominently displayed and easy to read and understand. Visitors should be able to locate information on products, prices, methods of payment and return policies at a glance. To assess your website’s navigational quality, try visiting the site as a trusted customer might or, better yet, enlist the services of friends or colleagues who haven’t been there before. Their feedback may be very helpful in identifying little navigational obstacles that are easy to fix.
  • Clearly post contact and product information. Visitors shouldn’t have to search for contact information, including a phone number and email address for customer service inquiries. Optimized high traffic websites with calls to action to contact your business for more information.
  • Be generous with product and service information. Unlike a brick-and-mortar experience, potential customers can’t touch your product or experience your service. Share all the information you can to guide them toward the purchasing decision – including, as appropriate, details about product availability, colors, sizes and shapes, etc. Feature

Features of an Effective Web Design

  • User-friendly – It is really important to aim for a website that is easy to navigate. User-friendliness is an important attribute that can keep the visitors stuck to the site for longer to research more on the range of products and services of the company.
  • Offer content writing services – A good web design company offers content writing services to their clients. The effectiveness of the content depends upon the quality of the information provided. It is also important to offer a content that is enriched with keywords. Visitors love to read a content that is simple, informative and fresh. A business house that focuses on quality of the content rather than the quantity can help to increase the traffic of the site.
  • Search engine friendly – A search engine friendly site is the essence of an effective design. A search engine friendly site is the one that appears in the top few pages of the search engines like Google, Alexa or Bing. SEO is an important aspect of the internet marketing gimmicks that must not be overlooked in any of the cases.
  • Simple – A simple site with less use of graphics, texture and

CMS Designing Tools

New trends

The ever changing technologies compel many businesses to revamp their web business sites from time to time to take advantage of emerging online marketing tools and solutions that are more cost effective and efficient in drawing more business. A web business site needs to be constantly updated with the latest structure, design, style and appeal to the changing demands and demography as more consumers manipulate modern technologies in their lifestyle and work habits.

A new trend is set not only in the business arena in the way businesses are conducted today; a new trend can be observed by modern consumers who are engaging more technology in their lifestyle from home to business. Smart businesses today must flow with the changing trends to capture their desired customers to sustain their operations. The laggards and unmotivated businesses would soon collapse if they are unable to keep pace with the changes of the 21st century.

Content, content, content

Today’s modern business environment requires good and original content to be posted regularly to feed the insatiable reading appetites of web consumers who browse the web frequently. More modern consumers are sourcing for a plethora of information

Site Replication

The practice of replicating, or duplicating, a website has been used since the early days of the Internet for a number of different applications. A replicating website is essentially a template that can be used over and over again to easily create an endless collection of similar, but completely unique, websites. The hard part of website creation, such as the code that controls the layout and appearance of the site, is automatically copied to the appropriate directory so it can be personalized to suit the needs of the user.

There are many reasons websites are duplicated. Replication is frequently used in research and educational fields to copy databases to individual users. Mirror sites for file downloads are also a form of website replication. Self replicating websites, however, are a bit different. Rather than manually creating and copying the website framework, a self replicating system will automatically duplicate the selected files to the specified destination. A collection of professionally designed websites and landing pages are usually available to simplify the entire process.

In the world of internet marketing, site replication is the logical way to maximize profits. It is most frequently used by direct sales companies and

Types of Mobile Website Design

Adaptive Website Design

The website makes use of identical URL for every device. It is the server which senses the gadget, which could be a desktop, tablet or phone, and accordingly loads an appropriate version of the site. So, it downloads only those aspects that are optimized for mobile gadgets. This system is server dependent, as all the required work is completed by the server before delivering the content to any receiver.

Benefits

  • Single URL facilitates users to network with the site.
  • Since the server delivers only the required information to the mobile gadget, it is far more quicker.
  • It can be customized when your requirements for mobile gadgets are not the same as for desktop. For instance, insurance companies may deliver more visible claims forms on mobile websites, enabling clients to fill up the same spontaneously.

Limitations

  • You need to prepare a separate website.
  • Website needs more maintenance, though provided by the webmaster.

Separate Mobile Website

In this case, the mobile website is given a distinct URL. Generally, you’ll find it as a sub-domain of the standard domain name, for example, m. mywebsite.com. The dissimilar URLs are generally optimized for mobile gadgets.

Backbone of Ideal Responsive Website

Responsive websites also have the ability to make the buttons on the screen easier to use. The pied pipers of any responsive website are the web designers, who use an array of tools according to the need to compose an ideal website. It is important for a web designer to consider what part of the production is important and the set of instructions required to create the perfect web design are compatible or not. The means of building sites keep becoming more and more efficient day by day, however, the basic software principles remains the same. It is entirely up to web designers that how they use the old techniques to make it more accessible and more time accomplished for building responsive websites. The web formatted imagery and design prototypes are made by graphic designers by using vectors and raster graphic packages. There is a standard markup set allotted for creation of a responsive website. Standards or software used for the formulation of a responsive website are HTML (HTML5), CSS (CSS3) and JAVA. There is a list of applications also available to make the entire experience more efficacious and user-friendly, which include grid and frameworks, sketch sheets and

Tips for Having Great Web Design

  • Understand your target audience – You need to understand your target audience first to know what type of web design will be right for you. Simply put, the design of a construction company website will not be the same as the design of say, an online news magazine. Both of these websites cater to different audiences and need to be displayed in a different way so as to attract the maximum number of visitors.
  • What is your theme? If you are having a WordPress website, which many of us do nowadays, you will know that you can choose your own theme and then customize it. Most of us prefer to do it this way as it saves the huge costs we can incur in case we want developers to make a custom made theme which can go to thousands of dollars, to say the least. You need to customize your theme so as to make sure that it suits your target audience.
  • Is the theme custom made? If you are not tight on budget, you can even design your own custom theme with the help of developers. This might set you back by thousands of dollars but then you