Crowd Sourcing for Designers

One of the many benefits of crowd source design is that you get to set your own working hours. You work to deadlines, so if you feel you can finish in time, you have the time to go to coffee with friends in the morning or enjoy that longer lunch with a family member.

If you were working in an office, you would be working to set hours without giving you the freedom to manage your time as and when you want.

The biggest advantage to this, is some people tend to do better first thing in the morning, while others reach their peak later in the evening. When you work for yourself in your own space and to a deadline, there isn’t anyone to tell you that starting work at 8pm isn’t possible.

You can work when you want ensuring you do the best results and meet your deadlines on time.

You get to enjoy flexibility in your work. Rather than working on the same or similar jobs day-to-day, you can choose which projects interest you. This enables you to add diversity to your working experience, creating new ideas and coming up with results for clients that work and can help them do success.

Crowd source design offers you a chance to build your portfolio. Your portfolio is important to help you win over customers in the future.

The bigger your portfolio and the wider range of projects you have worked on enables future clients to see work you have completed in the past, helping them decide if you are the right match for their company moving forward.

Instead of being forced to take on jobs from employers that you have no interest in, with crowd source design you get to choose the jobs that interest you. It’s a fact that when you feel passionate about something, you will do well.

When working on jobs that have little or no interest to you in any way, it is exceptionally difficult to stay excited and motivated. Through crowd sourcing you are in control to bid on jobs you feel match your creativity, style and can give you that motivational boost to exceed in your design.

Crowd source design also offers designers a chance to build their confidence, knowledge and experience. It’s a chance to compete against other designers, some with more experience than you.

It’s a chance to really put your knowledge and design skills to the test, coming up with creative ideas to win projects and do success, helping you push your business send in a highly competitive market.

You become your own boss. This is one of the biggest advantages out there. While working for a boss and receiving a regular income is a great opportunity.

Working for yourself, reaping your own rewards and achieving your own success is a fantastic opportunity for any designer who wants to stand on their own two feet in a competitive business environment.

Art for SEO and Web Design

Optimizing a website is possible for both personal sites and blogs as well as corporate websites and eCommerce stores that offer both services and merchandise. Whether you want to promote a brand or if you are interested in sharing your own work and portfolio, search engine optimization is useful for all webmasters and those interested in growing an online presence.

Search engine optimization not only helps to attract new visitors and potential customers who are genuinely interested in your website, but it also helps with boosting your professional reputation and credibility in any industry you work in or represent with your website.

Professional graphic artists understand the importance of design when it comes to appealing to potential loyal visitors and long-term clients or customers. Any time a visitor finds a new website, he or she only needs a few seconds to determine whether or not they want to browse the site any further. Understanding the importance of design and why it matters can ultimately help to reduce your website’s overall bounce rate.

A website’s bounce rate is the percentage of users who leave a website after viewing only one page, often the page they landed on by directly typing in the URL or from a link referral. The better your design is to your visitors, the more likely they are to spend more time browsing your site and the content you have published.

Ensure your website’s design is visible in various browser sizes and within different operating systems. Additionally, website design that is responsive and that also loads well within mobile phones and tablet devices is also highly recommended if you want to reach an expanded audience.

Web Design also matters for users when you are trying to reach a specific audience or a target niche demographic. If you want to truly resonate and connect with your audience, giving them a design or layout that is relevant and appealing to them personally is key in keeping them on your site for extended periods of time. The longer you are capable of keeping visitors on your site, the easier it becomes to generate potential sales leads while also getting your users more active and engaged with the content you share and promote.

Whenever you are creating a website and you want to focus on the overall design and appeal of the site, it is important not to forget to incorporate SEO, or search engine optimization. SEO is imperative to grow websites organically and throughout search engines such as Google, Yahoo! and Bing, some of the biggest search engine companies to date.

When you want to implement a new design for your site, be sure to ask any professional you are working with about the effects a new design change may have on your site’s overall page ranking as well as your current optimization within search engines.

Additionally, it is also important to keep in mind the overall speed of your website and its average loading time for each page of content you have published. Ensuring you have a web hosting company that is capable of providing you with the loading speeds you need is another way to help with search engine optimization and improving your website’s overall page ranking.

The faster your website loads with each visitor, the easier it becomes for virtual search engines to crawl your website for keywords and relevant content. Compare web hosting speeds before selecting a company that is suitable for the traffic and page views you currently receive or the number of visitors you predict you will receive in a month’s time.

If you are in need of a revamp for your website or your brand in its entirety, consider looking for a professional graphic designing service to assist you throughout the process. Working with graphic artists who also specialize in branding, SEO marketing and understanding the importance of art and SEO with web design is necessary to create an online presence that reaches any intended target audience or demographic that you have in mind.

Once you have made the decision to work with a professional graphic artist, you can then begin to compare portfolios of professionals right from home, online. Reviewing and comparing portfolios of artists who specialize in web design and SEO is a way for you to find a designer who is professional and right to help you with your site’s revamp.

Working together with graphic designers is one way for you to create a website and online presence with maximum impact. The more closely you work with a professional designer who has experience with SEO and design together, the easier it becomes to create effective marketing plans while reaching your audience on a personal level.

Concept of Responsive Web Designing

Trendy templates have the power to attract more visitors than those that resemble as static posters on the screen of the computers and other communication devices. Recently, there has been quite a change in the way they are being designed. With the various new trends that are rising, there is also difficulty of designing and creating the business websites.

The evolution of various hybrid and hand held communication devices such as mobiles, smart phones, and tablets, the web designers are changing from traditional web designing trends to responsive ones. Responsive web site can be defined as one that has the capability of adapting itself to a wide array of screen sizes without compromising on the user experience. This enables the website to adjust gracefully according to the device viewed on by the concerned users. Before the evolution of responsive web designing, designers are required to create multiple versions of their client websites so that their sites runs perfectly on different kinds of internet enabled devices.

Now with this technique, the owners are just required to have a single version of the source code with a single content management system. All the content such as its addition, deletion and updating can easily be carried on by modifying this source code thus saving the cost. Of late, small businesses are turning to responsive web site design (RWD) to take advantages of the benefit associated with this new technique of RWD. The following are some of the advantages of RWD as mentioned herein below.

  • Response Web Design (RWD) is helping in eliminating the need in developing distinguishing mobile sites as this technology offers the gadget owners to have surfing ability to access the web browser on their smart phones or other gadgets.
  • Developing the web design has become quite an easy task as by using this technology, resizing of the images, texts and buttons to maximize the screen dimensions can be developed very fast for easy readability as per the device being used.
  • The updates are easier to be done at one place with the concerned developments to be seen as a whole part.
    Thus, with the above-mentioned advantages the RWD technology is fast catching up in the field of web designing.

Hire a SharePoint Developer

  • Functionality: it is usually referred to as a collaboration and management tool for documents. An expert in SharePoint would extend the capabilities of the application and develop solutions providing the appropriate amount of functionality. When the business has a problem that SharePoint is not able to assist with, a developer can use their knowledge and skill by extending the process to encompass the required solutions. Tapping into advanced document management functionality would require customized document approval avenues like newsletters and email notifications.
  • Getting it right with SharePoint is crucial: unlike drop box, where one can create an account, download the application and continue on to the next process, SharePoint requires a long term strategy before incorporating documents. One needs to think about the information architecture, sub site architecture, security groups and the setups for permissions and access. There is also metadata configurations and site navigation. If this is ignored then the business’s SharePoint is going to quickly become a dumpster like the current file shares that most people have in their Google drives. As such, SharePoint needs a professional’s input when it comes to planning and maintenance.
  • Reduced costs for the business: SharePoint enables one to create a unique solution which helps to step out in front. The developers are able to leverage the features to make sure the company retains a creative edge. The latest features available from the platform are highly applicable within the business sector.
  • Return on investment is significant: the basis of any enterprise is to make profit and decrease the losses. When a company integrates SharePoint into the other enterprise applications like finance or supply chain, a web developer comes in by lowering development costs and increases the output.

Make Website Relevant and Interesting

Learn about the latest website trends

The first thing that you need to know about websites is that they need to be optimized for mobile viewing. There are now millions of mobile-enabled users, and thus the need for innovative mobile solutions and responsive design are imminent. The past few years have seen the undeniable dominance of mobile devices over desktop usage for browsing sites on the Web. An organization that does not adapt their sites accordingly, or overlooks the needs of smartphone and tablet users will eventually pay for the neglect. In embracing adaptive design, websites earn more views and enjoys a higher return of investments.

Typography is a favorite design aspect among trendy website creators. Designers are unashamedly experimenting with unconventional fonts. This is because online browsers have made it clear that they are drawn toward typefaces with personality that can stand on their own as an element of style. Unique fonts that attract attention can help increase traffic to the site since people are innately curious and have a natural affinity for anything that is out of the ordinary. Overused typefaces have already reached the end of their shelf life and smart web designers know this.

Focus on creating compelling and engaging content

Content is still the main factor that determines audience engagement. It is not that difficult to entice people to explore a site. The key to getting their attention is to present interesting content. In order to determine what these topics are, you need to study your target audience and learn about the things that interest them. You might be surprised to know that they are interested in roughly the same things. This is the secret behind creating engaging content. From there, it will be easy to write catchy titles and memorable headings.

Another important aspect of content creation is the length of time that it takes to digest the information presented. Keeping it to the point, concise, and as brief as possible is the best way to go about writing Web content. Posting something sweet and short lowers the chances of people giving up reading the whole message before they even get to the meat of it.

Invest on becoming highly visible

Search engines that present options to Web browsers must not be given a difficult time finding your site. Ensure that your website is optimized for search engines on all levels. In addition, the layout and organization of the website must be easy to follow so that the content is readily available to site visitors. The tabs and signs must be clearly labeled so that readers will have no trouble navigating the site. Patience is not a popular trait amongst Internet users, since it is very convenient to find another site that is more hospitable and responsive to their needs. The key to online success is not only increased organic traffic. You must also give site visitors more than enough reason to stay and engage further.

Improve Web Design

Choice of The Right Colors

Who pays attention to colors? Every one! You would be surprised the roles colors play in your life, without you being consciously aware of it. It springs out your emotions and attitudes so the right choice is vital. While men and women both prefer a different set of colors, a blend of both for appropriate uses is the key to achieving a good web design. The common connotations that each color represents also need to be kept in mind. While black adds a feel of luxury, bright colors would be ideal for the call to action. It is safest to stay to the grey base tones and then adding life by several other colors.

Make it Simple to Navigate

You might have fallen victim to the extremely hard to navigate websites. What comes next? You exit. The content must be excellent, but what good is it if it doesn’t click well? The necessary tabs should be laid out in clarity while the additional ones can be appropriately stylized. Since we are a generation of smart phone users, it would be useless to make a web page without it being mobile friendly.

Keep Them Sidebar Free!

You need to keep your aim clear. Are you trying to get your users hooked to your content or keep them distracted to the sidebars? Makes it clear why you need to retire them soon. It may not work out that well for you, but it is worth a try. If your goal is to keep users focused on the content, you must set the side bars free.

You Can Do Without Social Media!

Surprised? It seems like the century of social media. You log on to a website and all that holds your attention are those social media icons. Is that why you invested so much of your efforts in the content? Certainly not! If you must attach them, keep them at the footer.

Choose Affordable Logo Design Company

You know your logo design speaks for itself and supports your brand recognition in the entire marketing collateral. This recognition helps your product not only today but supports it’s branding and marketing for coming years as well. It is the great way to reach millions of customers with strong brand building and brand recognition. Your logo fulfils various business purposes and the basic fact is that with an effective and interactive logo can market your business with core business theme and concept. Your logo defines and represents your brand name, irrespective of the language used.

It is not necessary that the cheap logo design company is ineffective; likewise, it is not necessary that an expensive logo design company keep its reputable name in the market. When it comes to affordable services, you can easily find various options. Look for the quality of logos of designing companies for check and balance; also, visit their design galleries and the clients’ requirement to know if they have created the true business representation.

For easy search, compare the service rates and charges of different logo designing companies and compare their earlier and current work. Keep in mind your budget, business concept, design requirements and elements you need in your logo. Get free demonstrations from the websites to have a custom logo for business representation.

When you chose an affordable logo design company, you reap benefits like professional designing, credible services, trustworthy and reliable quality, effective and interactive logo. With a reliable and competitive service, you have a basis of strong brand recognition with a competitive designing edge. This helps your business in successful marketing of your brand. The professionals dedicate their time and effort to design a creative and unique brand logo for your business. The professionals also create relevant and customized logo matching your business theme and concept.

Skills to Develop a Good Website

Programming knowledge: If programming languages were not there, we had to program computers using the machine code (native code). Machine code is nothing but a series of binary digits, which informs the processor about the instructions to be executed. These languages make programming effortless.

  1. There are many languages to serve different purposes, but you must know at least a few of those languages to build a good a website. You can select any language that you are comfortable with according to the web development standards, universal use, the trends, recommendations, etc.
  2. For instance, HTML is a standard language which can be used to format the contents on a web page. HTML includes titles, headings, links and text. It is the most common language used in web development.
  3. CSS (Cascading Style Sheets) is a language united with HTML. CSS allows a programmer to set the style of a webpage (like layout, colours and fonts). These elements are kept discrete from the code of main webpage.
  4. JavaScript is an apt solution for games, apps, animation and interactivity on the website. All the dynamic effects on a site are added using this programming language.
  5. There are many other languages such as Perl, PHP, ASP.Net, Ruby, Python and more. Choose the one which suits your requirement.

Testing: Testing is a critical part of web development process. So, a developer must also have testing knowledge to a certain extent. In prior to the delivery of final product (i.e. website), you must be sure that everything is done properly. That is, checking for browser compatibility, links, navigation menu algorithm, page loading speed, etc.

Basic design knowledge: If developers possess a little knowledge on design techniques, they will be able to understand the requirements and explore better designs. Designers and developers will be usually working on the same project, but on different points of it. The outcome will be great when they coordinate and share knowledge with each other.

As the popularity of responsiveness is rising day-to-day, it’s good for developers to have a brief knowledge on responsive design. This helps them in attaining a better level of professionalism.

SEO: Search engine optimization is more concerned to a marketer or an SEO specialist than the developer. But still, they cannot neglect the strategies and techniques of SEO. The main factor to be considered on SEO is the speed. Usually, developers deal with such factors the most, so they need to understand the pivotal importance of webpage speed. This particularly depends on the programming languages used.

Understanding security risks: Security skills are so imperative for creating a website. As a developer, you must be ready for any security attacks and must provide an efficient solution for it.

Major attacks are:

  1. SQL injection: It’s an attack of data-driven software, when any malicious SQL statements are placed into the input forms or fields.
  2. Cross-site scripting: This attack usually occurs if any hacker uses a spiteful script to affect an innocent web page.
  3. Error message: This could be a fount of information for hackers. Make sure that you don’t disclose any important information in such messages.

Image resizing: In most of the cases, developers normally depend on designers for working on images. But, it could be very helpful if developer has a basic knowledge of Photoshop and other programs. So that, he could at least manage with resizing or cropping an image, customizing the colours and applying some effects.

About Multilingual Web Sites and Optimization

I remember about 10 to 12 years ago a very sharp gal had a news letter dedicated mostly to SEO concepts and I learned a number of things from her and her approach to the riddles of what is right, what is white and how not to lose your PR or page or whatever it is we are trying to accomplish. Actually about 18 years ago when I started designing web sites I went to the pages of the Gods, IBM, Microsoft, Norton, Intel, etc. and found they were not worried because they were so famous they didn’t and still don’t have to depend on Search Engines to be found. Therefore, they did whatever they pleased. I came from an orderly background working with UNIX in 1969 and with IBM Mainframes after that. Well the short of the long story is I finally learned what it meant to Optimize a web site for the Search Engines and actually spent a few years teaching Web Design and Optimization at the Universities in South America. I happen to be multilingual and I have a good education in engineering, science and medicine.

Then came the day I realized I did not know how to SEO a multilingual website. Now that was rough on the ego and a page I had just converted from English to Spanish, English, Italian and French dropped its position by 8 pages and went from a PR of 4 to a 0. Therefore, that is how this treatise or blog came about. So here we go, everyone has his or her opinions but in this area, I suggest you read it well, it is the result of nearly a thousand clients with multilingual pages. Ideally, if you are going to have a multilingual site it would be best to have separate domains and completely separate files. Now that’s not always possible but I did separate when I could by using a.com and a.net and when I couldn’t each language has its own folder under the principal language including copies of the Images and all other sub folders. Therefore, each language looks like a different site. Why you ask? Is it necessary to go to that extreme? Well it has to do with two things; first, the spiders or robots are unilingual. They speak the language assigned in the Metas at the head of the page and you had better have the language specified. If you have another language on the page you had better have it in quotes or brackets so the robot will ignore it otherwise when it cannot recognize the words, it stops reading. Meaning the rest of the text is useless. Secondly the SE’s are different for each language. German for example is Google.de not Google.com, each language has its own version of the search engines. Of course, it should be obvious that your keywords in English are meaningless in Spanish and so on, so you have to rewrite the Metas for each language including the Title, Description, Language, Keywords, Key Phrases. I do hope you are starting to see the picture. You cannot merge two languages into one site unless you separate them as I have mentioned. Do not try to use a common Images, PHP, CGI or Java file, a unique one in the folder for its own language. That also saves you from confusing the URL of your site. The sub folder names should be titled as short as possible using a Keyword from that language if possible. Once inside the Metas clearly specify the language and the SE’s and the visitor is at home. This probably a good time to mention canonical links though I am sure you all use one up in the header. Remember we all have the habit these days of not using the www or the http but did you know that Google and other SE’s treat each variation of that URL as a separate URL. It is simple enough to cure and not lose all the good brownie points, just add a canonical link (you have to look it up if you don’t know it, most sites won’t let me include it since it’s HTML code) and now the SE’s know that all variations are in fact the real URL as shown. Took me a while to figure that one out and yes each language page will have its own index and in its header will be its canonical link. Now each language will have its own PR and Page position in the SE’s.

No offense to PHP friends but I still do not suggest that the first page, the Index be a PHP. I hold that it should be a clean HTML5 index and please do use the code to identify which system you are using, even PHP has fun with code from version 4 not working in version 5. Old Java code is not working in the new browsers giving a message of unsigned code. Now of course we have to research our keywords and if you are not proficient in the second languages then get some help and if you or someone else translates the page from English to say Spanish make certain that the person doing it is current with the language. There are many variations of Spanish but there is a universal common form but change is constant. I translated an Andes Mountain climbing web site in German to attract German tourists to South America, I did my search on keywords and grammar checks, and spelling checks, all was perfect. So I sent it to a tour guide friend of mine in Germany for his comments, I had been stationed in Germany for almost two years in Heidelberg and spoke fluent German. My friend called me on the phone, was still laughing, and said there was no way he could put all of his laughs in an email. He said your German is letter perfect for 20 years ago and it is perfect High German but in advertising, we do not use the formal language we have a new version that is more common. This is true for all languages, if I’m speaking to some one I still use the formal version as a sign of respect but when I’m writing I loosen my belt do a draft and run it by someone from there not some one who was there 20 years ago. It is true for all of the languages, believe me I just made a tour 2 years ago and was amazed at the changes and the informality, in advertising they speak to you as if you were a member of their family not as if you are a stranger.

I won’t bother going into a long tirade about correct grammar, spelling and accents. As a French speaker, I am highly annoyed if someone writes to me without accents. We do not demand as much in English as they do in other languages. Proofread and proofread again. There are a number of excellent programs to check spelling and grammar and usage and they are better than Microsoft Word. If you’re going to work multilingual, invest in the tools you need and find some friends overseas. Try LinkedIn.com, I have and have friends around the world. When I do a site in more than one language, I usually change the background colors for each language and often choose different photos for the first page trying to be more in tune with that speakers taste. Don’t know? Go fishing in Google and visit similar sites in other countries it’s amazing how different we are and if you tell time, date or temperature remember to change to the format and style of that language. For heaven’s sake remember to use icons, buttons, and menu tabs in the correct language and don’t use home or back, it is offensive. Yes, sorry about that, it means you have to redo your menu codes and if you have as much text as you should then pay attention to indentation rules in each language. Also, if you’re interested in your copyright statement, it’s different in other languages. E-mail may be a universal word but it’s [correo] in Spanish not Email. Your visitor must feel that you are a neighbor speaking to him, show your best side and go the extra mile. Well now, as we all know there is a lot more to do for the SEO of a website and that I leave in your able hands.

I do not do Sexual, Pornographic, Gambling, Dating or Escort sites; if you do, the language is very special. Now one note about internal links in these sites, do not link to the short address, I suggest the full URL address for each page and graphic and the return links as well. Remember on each index page to offer a link to the other languages titled in their respective language. Getting external links can be very difficult especially in the beginning. We all struggle with obtaining good relevant links. Yes, I use the Text in the Alt of graphics for key messages or key words thinking of the robot. Last but not least, remember a separate sitemap for each language. Using the above guides and general good SEO techniques I have maintained one site on first page of Google with a PR4 since 1998 and suffered no hiccups when Google changes their algorithms. That site is for a small town in Venezuela, South America but it’s a number one site in all of South America for tourism.

Evaluating Website

How friendly is the website?

Does the site feel welcoming? Are the benefits of visiting made immediately clear? Is the content written using an informal, conversational style and tone? Is white space used throughout the site to make it seem less busy and easier to scan?

Does it communicate everything it needs to?

Is it clear what purpose the site serves? Is it immediately clear who the site’s intended audience is? Are you communicating what your audience is interested in? Is the site consistent in design (colour, layout, fonts)?

How relevant is the content?

Is the copy focused on what your audience wants to know? Does the site quickly convince the visitor that they have come to the right place and give good reason to stay? Is it obvious what actions you want the audience to take?

What about navigation?

Does the website have a logical structure? Is navigation intuitive, easy, clear and trouble free? Does every page link back to the home page? Are the links visible? Can you get to any other page in no more than three clicks? Is there a search option (important for large and ecommerce websites)?

Design quality?

Is the design simple, attractive, invited and customer orientated? Does it deliver the correct emotional tone? Can you immediately tell where you are (Clear title, description, images, captions etc.)? Does it grab and hold your attention? Have you used the top of the page for navigation and brand identity?

Copy quality and readability?

Is the content clear, relevant, concise and grammatically correct? Does it deliver the right emotional tone? Have you kept to one font size? are you using a sans-serif typeface? Is all information up to date? Are all mandatory requirements included?

How good is the marketing?

Is the site’s proposition crystal clear? Is the message simple, concise and customer focused? Has the site been checked for search engine optimisation? Is a clear and consistent brand identity projected?

Accessibility?

Has the site been checked on the most common browsers? Has it been checked on older versions of the browsers? Has it been checked on a range of screen sizes? What does it look like on a tablet or a mobile phone? Does the homepage load instantly?