Keep it simple
This is quite a crucial thing to remember when it comes to designing a website, it’s the idea that it always works best when it’s straightforward. You don’t want your website to be over complicated, it needs to be easy to use, and preferably needs to be responsive.
Have a plan
Ensure you know what information needs to be included, the tone, brand identity, what message you want to convey and which area you want return on investment (increase calls, revenue etc)
This goes hand in hand with the ‘keep it simple’ principle, users of your website what to find what they are looking for quickly and easily, so consider the user journey and how you can give them what they need abruptly. Try keeping the steps between different sections to a maximum of three, understandably this can be problematic but if you manage to do it, it will work heavily in your favour.
Don’t get too caught up in the aesthetics of your website and neglect the content. Your website copy needs to be just as good, it needs to be fresh, consistent and ultimately, very, very good. Most web design agencies can offer copywriting as part of their service so be sure to get a professional write it to help you stand out.
This is fundamental to getting a return on investment, having the calls-to-action such as a ‘sign up’ button or ‘click here for more’, high up on the page is very beneficial and will lead to more conversions.
If something on your website impresses someone, give them the option to share the page on their social media platforms. You could add Facebook, Twitter, Google+ or Pinterest buttons to your website to allow people to share what they find.