- Product Description – Do not try to write a one size fits all product description. Focus on your targeted buyer and write to them personally. Be sure to include all the benefits the product provides. Try to avoid clone phrases such as best deal in town or superior quality. Your prospect will tend to blur over these types of statements.
- Product Image – Your product image will be what draws the customer in. You want to make sure the product details are clearly visible. The image needs to be clear and sharp. A good image will make the product come alive and bring out more of a reaction from your prospect. Using different angle shots of the product can be effective as well.
- Call to Action – Be sure your call to action button is vivid and clearly placed on the page. Once your image and description do their job, you want the buy button to be right there so the customer clicks it when they are in the buying mood. Be sure to make the button stand out from the rest of the page. Do not let it sink into the background or melt into the rest of the page.
- Ordering Process – Once your prospect decides to buy your product you want to give them an easy painless ordering process. The first step of the process is the key and it is also where many prospects abandon the purchase. You want to gather pertinent information from your customer but do not ask them for their life story. I have abandoned many purchases because of the long time-consuming forms to be filled out. You want your ordering process to be as few clicks as possible but you also want to assure your customer that the process is secure. Do not require your customer to register with you. About a third of the orders being processed are ended for just this reason.
- Social Media – By adding your social media buttons to your product pages you are allowing people to share your products with their friends and followers. This can substantially increase your conversions. Make sure your social buttons are not too intrusive. Make them highly visible but not obnoxious.
- Shipping Information – One of my pet peeves when ordering online is not finding any shipping information. Always provide clear information on the shipping terms and costs for your customers. Do not make them wait until the end of the ordering process to find out what they will be paying for shipping. Be upfront and concise on all shipping fees. Shipping fees are the number one cause of cart abandonment so being upfront and letting your prospect know exactly what they will be paying will bring this number down.
- Size Chart – If you are selling products that require sizes be as descriptive as possible about what the sizes are and how they fit. Size charts are a great way to do this. Clothes of the same size can fit differently so let your prospects know how your sizes run.
- No Distractions – Keep your product page as free of clutter as you can. You want the page to showcase the product and call to action, not a bunch of ads from other websites or companies. Do not have flashing banners or distracting images or videos (unless it is a video of the product).
- Customer Reviews – When I go shopping online I now expect to see reviews. This has become a staple part of the online shopping experience. Be sure to add customer reviews to your product page. Do not leave out negative reviews. Adding the negative reviews will add to the trust your prospect feels for your company.
- Bad colour scheme. Colours are supposed to enhance the aesthetic aspect of the website but this is not the case always. Some websites make the mistake of using light colors as text, use glaring colors as background, and a sight for sore eyes through a mix of colours like yellow and pink with violet as background.
- Loading takes time. This is one problem with making a web site very colourful and with lots of special effects, it makes users frustrated as loading tend to be slower. Thus, beauty and interesting information in the site is totally forgotten because a majority of web users do not have the patience to wait for page loading.
- Default page does not fit computer screen. Even if the user is using a 32inch LCD, the entry page of the site visited still needs scrolling down or sideways to view other parts of the entire page. And this is not good as users want the whole thing outright. They are looking for information, not bonuses and points in a video game.
- Cluttered arrangement. Until now, you see web pages where different important tabs are not aligned together. They are instead plastered in different portions of the page. As a result, users will have a hard time finding the necessary button to click because the buttons are scattered.
- Text that are difficult to read. Not only does the web designer utilise glaring colour for the font, the size is also a problem. For example, if your website is geared towards senior adults, how can you expect them to read the text when even if they enhance their vision, it is still unreadable due to its size?
- Lots of junk materials in the front page. Are counters really important? Do you need to highlight awards instead of content? Do you need to broadcast your profile in the entry page before the transaction page? These are just some common errors with regards to front page loading and bad features of a web page design.
It offer a vast array of templates along with demonstration to furnish any site’s need, at the same time eliminating the need to test and research on various outlines. The diverse press page layouts are ready and can function in a matter of minutes. Any number of configuration components can be easily altered or you can create yours without any groundwork. These include social networks access, email registration frameworks, or your WordPress sites, with just a few clicks.
Today, more people browse websites on mobile devices, hence it is necessary for a site to be compatible with all mobile device formats. LeadPages provides you the option to customize your pages and check the best landing pages for your website.
Leadpages software helps to create pages, which can be easily customized and integrated with an email auto-responder.
Leadpages software makes embedding your videos hassle-free. It gives a step-by-step guidance so you can style things, add in your analytics codes or change normal page settings to add or remove a title description and keywords.
Leadpages software’s one click process provides you with a URL that enables you to add into your opt-in conformation email. The other option provided is to download it to your own server and publish it yourself via HTML or you can add it into WordPress account.
First time visitors are directed to the WelcomeGate page which contains a free training video. The procedure to integrate it is easy and you can send different people to different pages.
LeadPages adds new templates and pages every week. You can access to all of this if you sign up.
It just takes one click to embed your LeadPages with your Facebook Page Tab
LeadPages’ new feature allows one click integration of your LeadPages landing page with your Facebook Pages.
LeadPages is designed to effectively generate leads in specific spectrums according to the needs of the internet researcher and marketer. When all of these are implied, they make a powerful marketing tool kit.
The range of services, level of expertise and cost are some of the top most parameters to select a design and development service provider. Graphic designing is an art of styling or branding a web portal of an organization by using a series of images, content pieces, features and applications. This area is considered to be a subset of visual and design communication. It requires a lot of skills, proper understanding or color and design elements and the capability of comprehending an organization’s brand strategy through a website.
A designer uses a blend of typography, graphic arts and page layout methods to produce the final result. Graphic designing refers to both the process (of designing) by which a message is created and the designs (or products) which are generated.
- Creates logo and undertakes the overall branding
- Works for publications (magazines, newspapers and books)
- Handles print advertisements, posters, billboards
- Manages website graphics and product packaging
For instance, a product packaging may include a logo or other various artworks, structured text and pure design elements such as images, color scheme, shapes which ultimately unifies a web design piece. Composition is the most important feature of designing.
No matter whatever the budget of an organization is, a good designer or service provider offers customized, effective yet simple techniques to enhance a business. Whether entrepreneurs want to design for print or web, service providers enable them create growth opportunities for a business and reach to a wider audience.
Whether one needs a logo, banner, catalogue, visiting card or anything else that is related to graphics, service providers can do it all and enhance the branding of a business!
Outsourcing firms provide a wide range of service offerings that does not end only at creating designs, rather, offers strategically planned as well as coordinated branding and Internet marketing solutions. Service vendors even offer web development services to bring the desired results for a business pertaining to any industry.
- Make navigation logical and user-friendly. Maneuvering through your website should always be a logical, common-sense process – based on your customers’ needs and desires, not the structure of your business. The website’s menu must be prominently displayed and easy to read and understand. Visitors should be able to locate information on products, prices, methods of payment and return policies at a glance. To assess your website’s navigational quality, try visiting the site as a trusted customer might or, better yet, enlist the services of friends or colleagues who haven’t been there before. Their feedback may be very helpful in identifying little navigational obstacles that are easy to fix.
- Clearly post contact and product information. Visitors shouldn’t have to search for contact information, including a phone number and email address for customer service inquiries. Optimized high traffic websites with calls to action to contact your business for more information.
- Be generous with product and service information. Unlike a brick-and-mortar experience, potential customers can’t touch your product or experience your service. Share all the information you can to guide them toward the purchasing decision – including, as appropriate, details about product availability, colors, sizes and shapes, etc. Feature at least one (but preferably more) photographs, giving visitors a better sense of what they’re about to buy. For B2B firms selling intangible services, detailing the process of your services, common questions and pricing can help inform the customer before picking up the phone.
- User-friendly – It is really important to aim for a website that is easy to navigate. User-friendliness is an important attribute that can keep the visitors stuck to the site for longer to research more on the range of products and services of the company.
- Offer content writing services – A good web design company offers content writing services to their clients. The effectiveness of the content depends upon the quality of the information provided. It is also important to offer a content that is enriched with keywords. Visitors love to read a content that is simple, informative and fresh. A business house that focuses on quality of the content rather than the quantity can help to increase the traffic of the site.
- Search engine friendly – A search engine friendly site is the essence of an effective design. A search engine friendly site is the one that appears in the top few pages of the search engines like Google, Alexa or Bing. SEO is an important aspect of the internet marketing gimmicks that must not be overlooked in any of the cases.
- Simple – A simple site with less use of graphics, texture and other features may come out really well. An effective design is not only about amazing look, but it is more about user-friendliness and the content that is supposed to be informative and easy to understand.
- Mobile-friendly website – A website that adheres to the need of the mobile phone users and stress on creating a site that is mobile-friendly can really do well in the world of internet marketing. Almost 10% of the visitors to any website visit the site through mobile phones and focusing on the creation of a mobile friendly site can do wonders.
A good web development company understands the worth of an effective web-design and leaves no stones unturned to meet the expectations of their clients and create an awesome design.
A professional web development company makes use of SEO strategies to increase the rank of a site and maximizes the client’s prospects of being successful over the internet. The aim of these companies is to provide an online identity to the brand of the company and helps the clients to sustain cut-throat competition in the market.
Though help is easily available in terms of online tutorials, developing a customized website is not a walk-over for non-programmers. Though money is involved, it is worth. How much money is needed will depend on the complexity of your project. Though it needs to be understood here that a company or WordPress customization service that charges more money is not a guarantee that you get quality, and those that quote something that is way too low than market standards are a big no. Hence, it is always better to first research about market rates and then make your choice accordingly based on different parameters that suit you.
Well, it is quite understandable that why will someone spend hours and money for learning how to develop a website with WordPress, if they don’t intend to make a career in it. Professional developers have already wrecked their brains learning about the tricks of this trade. Hence, it is better you focus on other important aspects of your business, and let professionals handle your website development needs. You will only be left with your idea, and implementation of these ideas into a feature rich and engaging website will be handled by professional coders.
A WordPress developer is a general programming expert who has experience in coding with use of the WordPress ecosystem. It is like, if a person knows architecture, he is bound to know about brick-layers. You just need to consider this as some outsourcing activity and let these professionals handle the complex work. They know what needs to be done with the coding to make your ideas real. Keep just one thing in mind; are you getting your money’s worth in terms of the programmer delivering quality? In the end, everything boils down to the developed product.
If you have the bucks, they why not opt for the best WordPress customization service. However, who decides which service is best? It is obviously you. So make an informed decision by researching well. Take references and talk with past clients of the concerned company or developer. The difference between good and best needs to be kept in mind. Best developers will design websites of highest quality, while good developers will only posses knowledge of cutting templates to build a good website in WordPress. So the choice is all yours.
The below mentioned aspects will act as a guide when you make a choice of developers.
- The developer needs to be able to correctly enqueue scripts and styles. What this does is it helps scrips and styles to load correctly and integrate with plugins in the right way. When re-designs are considered, the developer needs to put custom functionality into plugins, rather than the theme
- The developer needs to deliver light and clean validating codes. This is beneficial from the loading speed perspective of your pages.
- The developer needs to recommend plugins suitable for you. There are many examples of plugins not functioning properly due to they being not suitable for you. Best developers are smart and know what will work for you.
Instagram, for example, offers a wide range of filters and options, but is simple to grasp, and doesn’t overdo it. Most people stick to tweaking their photos with filters, and leave it at that. What Instagram didn’t do was cram options like those found in the built-in iOS photo editor, which is significantly more robust. Most people won’t use all of the features it has to offer. The average user doesn’t want to mess with horizon lines or black points; they just want to take a photo, choose a filter that makes them look their best, and then upload it to share it with their friends. In this case, less is more. It’s hard to argue with Instagram’s success.
When you add features to your application with wild abandon, you’re not necessarily doing your users any favors. Even if every single one of those features work as intended, the additional weight that’s added with each extra feature can really bog the application down. It can make things difficult to navigate-partly because nobody likes nested menus-and slow to load. Worse, those features may just sit, unused or unnoticed, because your users don’t actually bother with them. That means that you wasted time and resources building part of a product for nothing-something no company can afford to do.
Go back to application basics
If you want your application to be successful, you need to be able to identify the core function. Again, to use Instagram as an example, that core function is photo sharing; people use it to share pictures with their friends and followers, and users can comment back and forth on them.
By contrast, the iOS Photos app is designed to manage your photo library directly from your phone or iPad, which invites a deeper level of editing. The complexity of its feature offering is justified because that is part of its intent. Both of these apps have been wildly successful because all of the apps’ features support the core function rather than distract from it.
What’s your app’s core function? If you can’t identify it plainly-not necessarily in a single word, but close to it-then you shouldn’t be adding features.
Add features that will enhance that part of the application experience
Your app may never be “complete.” Facebook has redesigned their whole interface and introduced a range of new features pretty much annually, and that’s not going to slow down any time soon. The same is true, in varying degrees, for many apps.
When you’re designing your application, your features need to be tightly focused on your core user experience. What are your users going to spend their time doing with their app? How can you make that aspect of it better?
When you think about adding a feature, you should consider what kind of effect it will have on this core purpose. Will it even have an effect? If not, then it’s probably best not to include it.
What you can do during application development to prevent user frustration
Sometimes you just have to include a particular feature, for competitive reasons, or because users will expect it to be there. Maybe it’s not perfectly in line with your custom application’s core concept, but it’s hopefully at least related. Assuming that it’s a good idea to even include it, there’s a new problem to consider: How do you tell your users how to use it?
Some software development companies like to include a big, weighty options menu that lets you disable all of their extra features-which are automatically enabled at the point of download. This can be frustrating for users, because their expectations may be different than you assume.
Do they want twelve separate notifications when they drive past the dozen coffee shops on their way to work? Probably not, but your CaffeiNation app-which, in this fictional example, is an application that finds the nearest coffee shop-has that option enabled by default, and the only way to turn it off is by finding the “disable push notifications” button somewhere in the settings menu.
Instead of bothering to do that, an average user would likely just uninstall it. I’ve done the same to countless applications that had similar things-Peel Smart Remote is an offender I just removed, because it kept sending push notifications to my phone, reminders to watch things that I have zero interest in (I don’t need to see Olympic Dressage, though I respect the training and dedication that it requires). I couldn’t find the option to disable those notifications, so I just uninstalled it.
What would have worked much better-and would have likely kept me as a user-would have been a context-sensitive option that was introduced to me at the right time. If I’m using the remote to set up a recording for, say, Game of Thrones, then it would have been useful-and kind of cool-if a little window popped up and gave me the option to enable notifications for that show.
In-context suggestions will feel as though they are tailored specifically to the end user’s experience. These work far better in terms of feature integration than the top-down method many applications employ. Users want to use your application the way they want to use it. As long as they remain a user, you don’t need to complicate their experience with bulky add-ons that just get in the way-and drive them nuts.
Just remember this: your app is not going to be the only one in your users’ lives. They have a lot of things to deal with, and using yours shouldn’t be a burden, or a hassle to configure to their liking. Your application should aim to provide that core function while making your average user’s life just a little bit easier-and never worse.
It was not very long ago when Ryan McCue, the lead developer of the Rest API of this platform discussed in his blog the possible merger of REST API with WordPress core. He didn’t really say that they are going to be blended for sure but he imagined what might happen in case the merger does really take place. With the merger, he feels that more real-time features will be introduced. Here’s more:
- Presence of WordPress.org sites on major platforms like YouTube
- Easier theme development
- Addition of app directory for WordPress
Experts opine that the introduction of dependency management mechanism is inevitable – not as a fancy update but definitely because the Content Management System needs it. We are no strangers to the fact that other CMS platforms like PHP have already adopted this kind of mechanism. PHP has a Composer which can manage and resolve several libraries as a single library may require. Each PHP library which backs a Composer has a distinctive set of dependencies. The single library or Composer brings all these libraries together as a means to ensure that all these composers are well-matched with each other.
WordPress needs a Composer-like mechanism because designers and developers do not really have to work on the rediscovery of the wheel every time they want to make a new theme or plugin. The experts opine that every time they are writing a code for this purpose they are actually wasting time. Instead, they could have easily made use of the library packages out there and get over with their task in a jiffy.
The introduction of the dependency manager will actually open floodgates for the development of more and more WordPress-specific plugins. Try out some of the most popular plugins like Woocommerce, Meta slider, page builder, etc.
The ever changing technologies compel many businesses to revamp their web business sites from time to time to take advantage of emerging online marketing tools and solutions that are more cost effective and efficient in drawing more business. A web business site needs to be constantly updated with the latest structure, design, style and appeal to the changing demands and demography as more consumers manipulate modern technologies in their lifestyle and work habits.
A new trend is set not only in the business arena in the way businesses are conducted today; a new trend can be observed by modern consumers who are engaging more technology in their lifestyle from home to business. Smart businesses today must flow with the changing trends to capture their desired customers to sustain their operations. The laggards and unmotivated businesses would soon collapse if they are unable to keep pace with the changes of the 21st century.
Content, content, content
Today’s modern business environment requires good and original content to be posted regularly to feed the insatiable reading appetites of web consumers who browse the web frequently. More modern consumers are sourcing for a plethora of information about products and services today before committing to a buy whether online or offsite.
Hence, the web business site is a vital tool in reaching out to the desired category of consumers who are potential customers to the business enterprise. The web business site needs to have high quality content that showcases the expertise and reliability of the products or services promoted to win over the potential customer reading the information.