. Web Design by Mia Pipper . Comments Off on Design Elements for Effective Law Firm Website
Descriptive homepage content. The average web user will abandon a page in as little as 7 seconds if his or her needs aren’t immediately met. When users land on your homepage, they should immediately know your legal area of practice and how you can assist in their case. From headlines to subtitles, bullet points to descriptive paragraphs, it’s critical that the homepage of your legal website clearly explains your expertise, services, and track record of success.
Bio and photo. Virtually every “successful” legal website has a clear picture and bio of the practicing attorney (or legal team). In fact, analytics reveal that the bio page is the second-most visited page on any legal site, behind only the home page. Prospective clients want to know about the attorney’s education, authority, track record, jurisdiction, and areas of expertise. If anything, the Bio Page is where the attorney should showcase his or her professional accomplishments, earning user trust immediately.
A regularly curated blog. When potential clients search for a lawyer online, they also want to understand the legalities of their case. Whether it’s worker’s compensation or medical malpractice, consumers desire specific information about their case and the lawyer’s expertise. In some cases, web users may simply want to research that area of law. Whatever the case, it’s critical that legal firms maintain a regularly curated business blog.
Visual content. Successful legal websites organize each page visually. From headers to images, every element about the page is visual, since humans are visual creatures. Since the end goal of a legal website is to gain a new client, the visual elements should point to either the contact page or a strong call to action. Visual content can also refer to the content itself – literally. Instead of a massive block of text, consider breaking it up and inserting several bullet points. Content needs to “look” readable, especially as an increasing number of consumers browse the web on mobile devices.