Make Wise Use of Images
Pictures work as a great short-cut to attract audience attention but make sure not to misuse them. Do not overwhelm the visitors with the images. Deliver different information with every image. Give the audience a clear understanding of your brands, products and services with the images as well as use them to text links. Do not make your website dependent on a single main image; it lacks effective communication and quickly loses audience interest.
Use Colors Effectively
If your company logo is based on other colors than black and white, get your web design on the same or relevant color concepts. Use colors associated with the company to evoke and trigger the right emotions from the target audience for an effective call-out to action. It is also fine if you add few complimentary colors to associate them with the company.
Create easy-to-read and understandable content in simple terms. Do not use any complex terms or language which makes it difficult for the readers to grasp the real information from the words. Break up the textual information for better understanding of business concepts. The larger the content chunk, the higher the chance that it goes unread. Make sure your visitors read your text, so skim the content into bold section headings, sub-sections, dividers, bold useful information and links to break the visual monotony. Keep paragraphs short and deliver one idea and concept at a time.
Social Media Friendly
Make sure your website is easily share-able in the social media network where your target audience can view, like and share your website. Connect your website with the social media for target market expansion with word-of-mouth advertising.