Improve Customers Website Experience

  • Make navigation logical and user-friendly. Maneuvering through your website should always be a logical, common-sense process – based on your customers’ needs and desires, not the structure of your business. The website’s menu must be prominently displayed and easy to read and understand. Visitors should be able to locate information on products, prices, methods of payment and return policies at a glance. To assess your website’s navigational quality, try visiting the site as a trusted customer might or, better yet, enlist the services of friends or colleagues who haven’t been there before. Their feedback may be very helpful in identifying little navigational obstacles that are easy to fix.
  • Clearly post contact and product information. Visitors shouldn’t have to search for contact information, including a phone number and email address for customer service inquiries. Optimized high traffic websites with calls to action to contact your business for more information.
  • Be generous with product and service information. Unlike a brick-and-mortar experience, potential customers can’t touch your product or experience your service. Share all the information you can to guide them toward the purchasing decision – including, as appropriate, details about product availability, colors, sizes and shapes, etc. Feature at least one (but preferably more) photographs, giving visitors a better sense of what they’re about to buy. For B2B firms selling intangible services, detailing the process of your services, common questions and pricing can help inform the customer before picking up the phone.