When we look at the logos of different companies the image and name of the company pops up in our mind that is the main goal of the logo to be able to define a company.
To achieve this goal of giving a lasting impression of the company the idea is to keep it smart and simple in line with unique and innovative. The common mistake of making it complicated should be avoided at all costs.in most of the cases the simpler your logo is the easier it will be to remember and retain so the key is to make it simple, innovative and easy to remember while giving a lasting image of the company.
One should also keep in mind the different mediums the logo is to be used in and its different variants look. You may need to look at it in black and white in case it is likely to be printed in that medium. This is a reason which is relatively important and should be conveyed to your logo designers about the possible mediums the logo is going to be used in.
A logo can convey the company’s character and its nature of the business and to do this successfully the client should give a brief overview of the company and the nature of logo you are looking for. If you are not sure about the nature of your logo then let the logo design company decide it for you. Every good logo design firm will conduct surveys about the market trend on logos regarding your industry and their impact on the people then it will come upon suggestions from which you can choose.
If you have any corporate colors like McDonalds then you should let the firm know it beforehand so that they design your logo accordingly.