Your home page sets the tone for your website. It’s on this page that you will let people know what your site/business is about.
Your business has to convey what it is that you do. When someone comes to your home page they should be able to immediately see whether your site will help them solve their problem.
You can go into as much detail as you like on this page.
For example if you are a carpet cleaning company you can state whether you offer services to commercial and or residential customers.
You can list in detail what services you offer.
Your services page could also have your pricing should you decide to share that on your site.
On this “page” you will share your online voice. The purpose of your blog is to communicate with your prospects.
Utilize your blog as a way convey the heart and soul of your business.
Share with your customers some of the behind the scenes views of your business.
Companies who blog receive 97% more links to their website.
Many consumers will visit a company website to see if they can find answers to their questions.
A blog is better than having an FAQ page because each blog post can address a specific question in detail.
Having a blog is a great way to update your website with new and relevant content.
When people come to your site they are looking for social proof.
That’s why it’s important that you share customer testimonials.
You will need to be proactive in getting these reviews.
How do you go about getting testimonials?
You ask and then you follow-up.
Let’s go back to the example of carpet cleaning. The service provider cleans a carpet. The home owner is thrilled.
At this point if you are prepared you can take out a form and ask the home owner to fill it out while you pack up your equipment. You leave with the testimonial in hand.
It’s all about being prepared.
This same technique could be used for other businesses.
What many are looking for is social proof. Your testimonials will provide that proof.
These are the basic must have pages.