The users of your website must get engaged on it at least for some period of time. A sense of context and place assists users to find what exactly they are looking for. Web architecture is not about the text, graphics or anything cosmetic. It’s all about the hierarchy of the navigation and its structure.
Designing and organising the content for any large website can be a very slow process. It needs a particular skill for being able to see the big picture. Also, you must be able to ‘see’ the content from a user’s perspective.
Here is a checklist you need to take care before presenting your scheme to the client:
- What are the goals of your website? Without being aware of the goals in detail, it’s intractable to plan your content effectively.
- Knowing about the pages to be included
- Are the pages related to each other in a logical way?
- Will they add content after the site is published?
- How will you plan the content for future?
- What is the main aim of each kind of visitor?
Normally, the content for large websites will be planned by someone who is holding a management position in the company. That is, someone who knows well about the company’s business and its customers. But as the businesses are becoming more web savvy, prudent planning has become an integral part to get succeeded in the business.
The thing is, you must start thinking in user’s point of view. Start by expressing all the actions a user might take on your website, like booking movie tickets or getting a quote for double glazing. After defining all these, you have to build funnels which take users from the home page to any desired action. Recognize the steps user has to take and lead them at every stage with simple and explicit verbs.