Make Simple Booking And Quotation Forms
For mobile users, always consider a form submission as your main conversion goal. So whether your form has a single email entry field or complex checkout process, you need to keep it simple and as less sophisticated as possible.
Disable first letter capitalization from your forms for email or password input and end all unnecessary entries. If you have fewer fields, you can also put a feedback scale to judge how your customers respond to your forms. These features will enhance user experience especially when your customers are providing touch input.
Search & Remove Mobile SEO Problems
If you have more desktop conversions than mobile, try to look for mobile SEO hiccups which is the biggest turn-off for any fast paced mobile user. Login to your webmaster tools, check if you have faulty redirects or smartphone only errors.
Although an easy fix, but if these problems persist, they serve mobile users wrong pages during redirects and also decrease your ranking when your web page isn’t properly crawled by Google Bot Mobile.
Display Only Relevant Content
As mentioned above, you don’t need to display the entire content of your desktop website for mobile. Find out what appeals more to a mobile user and try to separate your inventory for them.
You can also feature selected products for mobile users, select lesser images, offer only relevant tabs in the navigation and give crisp content which is engaging as has straight forward CTAs.
Make Your Website Load Fast
Mobile users are always on the go and if your website is slow they are unlikely to stay, hence, speed is the key. Whether you have a mobile specific design, responsive design or an app, things can become slower down the road.
To make your website fast for mobile users, always use resized and compressed images for smaller screens. Also, cut the fluff from scripts such as unnecessary codes and classes. You can also use a decent CDN service to let your website serve pages faster.