Have a Plan
The first step in content creation is to have a plan. If you think about the creation of a movie/film, it all starts with the plot, and then the details are filled in. So start by crafting out an outline for your content, think about the topic you’re going to write about, the different sections that will be included, what type of vocabulary you might use (this should depend upon your audience/demographic), and other similar features.
By having a plan you are not only going to make the whole task much easier, but you’re also going to be able to get it done in less time and when it comes to writing website content this is actually a very important aspect.
Be an Expert
Secondly, you need to understand what you’re writing about, you need to be an expert. If this isn’t the case, why would anyone want to read your content? The world has never had a resource with so much information as the internet, in just a few simple searches a person could easily find advice from an expert, so why would they waste their time on you if you’re not one?
If you’re not an expert, then you might just be able to get away with pretending, but only if you read the next section and follow the advice to the letter!
Don’t Overlook Research
If you’re writing about a topic that you don’t know much about then chances are that research would have been the first thing that popped into your head. However, if you know your stuff then this might have flew past your head!